Выступление Thalient в ИКРЕ

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Выступление Thalient в ИКРЕ, декабрь 2012

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Выступление Thalient в ИКРЕ

  1. 1. Интерфейсная ориентацияПрикладная картография, гиперлокальность,тоталитарный дизайн, бесполезная литература, синдромотмены и другие острые и животрепещущие темы
  2. 2. Привет!Антон УткинМитя КирилловThalient InterfacesДружите нас скорее!facebook.com/anton.outkinefacebook.com/dmitrek
  3. 3. thalient interfaces→ Небольшая компания-разработчик интерфейсов→ 2 года на рынке, несколько интересных кейсов→ В основном мобильные штуки и консалтинг→ Но не только —
  4. 4. Скромное обаяниетоталитаризма
  5. 5. Скромное обаяние тоталитаризма→ Почему Маск прав?→ Комитет защиты дизайна→ ЛДПР FTW→ Ошибки и ответственность
  6. 6. Еще раз о ЛДПРи эффективности
  7. 7. Slaves Slaves Creative Group Head SlavesRegional Creative Director Slaves Slaves Copywriter Creative Director Art-Director Strategic Manager Slaves Junior Strategic Manager Slaves SlavesDeputy Strategic Director Account Liaison Strategic Director Account Manager Slaves Slaves Account Director Slaves Slaves Account Executive Junior Accout Manager Brand Manager Senior Brand Manager Slaves Slaves Slaves Junior Brand Manager Slaves Slaves Slaves Senior Product Director Slaves Junior Product Manager Executive Product Manager Slaves Slaves Product Manager
  8. 8. Slaves Slaves Creative Group Head SlavesRegional Creative Director Slaves Slaves Copywriter Creative Director Art-Director Strategic Manager Slaves Junior Strategic Manager Slaves SlavesDeputy Strategic Director Account Liaison Strategic Director Account Manager Slaves Slaves Account Director Slaves Slaves Account Executive Junior Accout Manager Brand Manager Senior Brand Manager Slaves Slaves Slaves Junior Brand Manager Slaves Slaves Slaves Senior Product Director Slaves Junior Product Manager Executive Product Manager Slaves Slaves Product Manager
  9. 9. Slaves Slaves Creative Group Head SlavesRegional Creative Director Slaves Slaves Copywriter Creative Director Art-Director Strategic Manager Slaves Junior Strategic Manager Slaves SlavesDeputy Strategic Director Account Liaison Strategic Director Account Manager Slaves Slaves Account Director Slaves Slaves Account Executive Junior Accout Manager Brand Manager Senior Brand Manager Slaves Slaves Slaves Junior Brand Manager Slaves Slaves Slaves Senior Product Director Slaves Junior Product Manager Executive Product Manager Slaves Slaves Product Manager
  10. 10. Slaves Slaves Creative Group Head Slaves Regional Creative Director Slaves Copywriter Slaves Coordination Creative Director Art-Director Strategic Manager Slaves Junior Strategic Manager Slaves Slaves Deputy Strategic Director Account Liaison Strategic Director Account Manager Slaves Slaves Account Director Slaves Slaves Account Executive Junior Accout Manager Brand Manager Head Office Slaves Senior Brand Manager Slaves Slaves Junior Brand Manager Slaves Slaves Marketing Director Slaves Advertising Manager Senior Product Director Slaves Junior Advertising Manager Junior Product Manager Executive Product ManagerJunior Marketing Manager Slaves Slaves Product Manager Advertising Director
  11. 11. SeniorCreative ProductMarketingManager
  12. 12. target commitment initiative complexity key actionexecution solution synergy scope plan road performance capacity metrics innovation map value-opportunity creativity scale viable centric
  13. 13. BULLSHIT BINGO
  14. 14. ЛДПРпозвонит
  15. 15. ClientManager ManagerUI Lead Tech LeadUI/UX UI/UXDesign Executive Boutique
  16. 16. Контекст
  17. 17. Как живёт пользователь→ Вариант 1: есть цели — пользователя нужно оптимальным образом провести по маршруту→ Вариант 2: пользователь играет в Христофора Колумба, ищет новые земли, блэкджек и барышень сомнительного поведения→ Социальный подвариант: «где мои друзья?»→ Смешанный случай: «поди туда — примерно даже представляю, куда, но выразить не могу»→ Режимы жизнедеятельности пользователя имеют паттерны и могут прозреваться обучающейся системой
  18. 18. Хороший вариант 1 (цели)→ Знакомые маршруты — офис, дом, любовница→ Недавние маршруты — зоопарк, ломбард, коллайдер→ Типичные маршруты социального графа и его приближений — на поводу у стадного инстинкта→ Паттерны, периодичность и сбор данных — Quantified Self наизнанку→ Scout как пример
  19. 19. Хороший вариант 2 (открытия)→ Снова паттерны, периодичность и сбор данных→ Типичные места социального графа и его приближений — где все, там и я→ Фактор времени — ночью добрые люди спят→ Простой сложный выбор — Парето позвонит→ Гиперлокальная рекламная пауза→ Foursquare как пример
  20. 20. Социальный подвариант→ De gustibus и границы схождения→ Медвежьи услуги любезной системы: «Хозяин, к Маше, к Любке, или домой к жене?»→ Право на частную жизнь→ Социальная уместность во времени и в пространстве→ Группы и настройки социальных кругов→ Ремикширование и матчмейкинг→ Circle как пример
  21. 21. Особые случаи→ Гости города→ Бизнес→ Граждане с ограничениями по здоровью
  22. 22. Карта vs. схема
  23. 23. 1 2 3 4 5 6 7 8 9 Special fares applyhesham 9 Chalfont & 8 7 Watford Junction 8 7 6 5 Epping Theydon Bois 6 Latimer Watford High Street High Barnet Watford Cockfosters Debdenmersham Bushey Totteridge & Whetstone Chorleywood Croxley Oakwood Loughton Rickmansworth Moor Park Carpenders Park Woodside Park Southgate Buckhurst Hill 5 4 Hatch End Roding Grange Mill Hill East West Finchley Valley Northwood Arnos Grove Hill West Ruislip Northwood Edgware Hills Headstone Lane Stanmore Bounds Green Chigwell Hillingdon Ruislip Finchley Central Hainault 4 Harrow & Burnt Oak Ruislip Manor Pinner Wealdstone Wood Green Woodford Canons Park xbridge Ickenham East Finchley Fairlop Colindale Eastcote North Harrow Kenton Harringay South Woodford Queensbury Turnpike Lane Green Lanes 3 Hendon Central Highgate Barkingside Harrow- Northwick Preston Crouch Hill South Tottenham on-the-Hill Kingsbury Snaresbrook Ruislip Park Road Rayners Lane Brent Cross Archway Manor House Seven Newbury Park Gardens Blackhorse Sisters Road West South Kenton Gospel Redbridge Harrow Golders Green Neasden Oak Tufnell Park Upper Holloway South Harrow North Wembley Hampstead Tottenham Walthamstow South Ruislip Wembley Hampstead Heath Hale Central Wanstead Gants Dollis Hill Arsenal Finsbury Hill Upmi Wembley Central Park Kentish Town Park Leytonstone Finchley Road Walthamstow Upminster Bridge Sudbury Hill Stonebridge Park Willesden Green & Frognal Holloway Road Leyton Leytonstone Kentish Queen’s Road Town West Midland Road High Road Belsize Park 3 Kilburn Caledonian Road Highbury & Hornchurch Northolt Harlesden Kensal Brondesbury Islington Chalk Farm Leyton 2 Sudbury Town Willesden Junction Rise Park West Hampstead Dalston Dagenham Camden Kingsland Stratford East Elm P Finchley Road Road Caledonian International Wanstead Park Brondesbury Camden Town Kensal Green Road & Canonbury Hackney Central Alperton Swiss Cottage Barnsbury Dalston Junction Dagenham Queen’s Park Kilburn South Mornington Stratford Heathway High Road Hampstead St. John’s Wood Crescent Hackney Greenford Homerton Becontree 2 King’s Cross Wick Woodgrange Park Kilburn Park St. Pancras Haggerston Edgware Great Upney Perivale Maida Vale Paddington Road Marylebone Stratford Baker Portland Euston Warwick Avenue Street High Street Barking Street Angel Hoxton Pudding Royal Oak Mill Lane Abbey East Ham Hanger Lane Westbourne Park Euston Old Street Bethnal Road Edgware Warren Street Green Mile End Square Upton Park Road Farringdon Park Royal Regent’s Park Liverpool Bow Road Plaistow Ladbroke Grove Shoreditch Bayswater Russell Street High Street Latimer Road Square Barbican Bromley- West Ham North Ealing Goodge Bow Church by-Bow East White Shepherd’s Notting Lancaster Bond Oxford Street Chancery Moorgate Acton City Bush Hill Gate Gate Street Circus Lane Devons Road Stepney Green Aldgate Star Lane 1 2 3 Ealing Broadway St. Paul’s West North Holland Queensway Marble Tottenham Holborn East Langdon Park Whitechapel 5 4 3 2 1 Acton Acton Park Arch Court Road Bank Wood Lane Covent Garden Aldgate Canning All Saints Town High Street Green Park Shadwell Royal Acton Central Kensington Leicester Square Westferry Blackwall Victoria Shepherd’s Bush Custom House for E Ealing Common Market Hyde Park Corner Piccadilly Kensington Cannon Street Limehouse Poplar Circus Monument Tower East South Acton (Olympia) India Emirates Prince Regent Goldhawk Road Knightsbridge Mansion House Hill Royal Docks Tower n West tio uc r Fenchurch Street Wapping t r de Charing Gateway Royal Alber ns n India Quay co U Barons Gloucester Cross Blackfriars Acton Town Hammersmith Court Road St. James’s River Thames West Silvertown Beckto South Ealing Victoria Park Temple Rotherhithe Canary Wharf Cy Northfields Chiswick Turnham Stamford Ravenscourt West Sloane Westminster Emirates Earl’s South Embankment North Park Green Brook Park Kensington Court Kensington Square London Bermondsey Canada Greenwich Boston Manor Bridge Water Heron Quays Greenwich Pontoon Dock for The O2 Peninsula Gallions Osterley West Brompton Waterloo London Reach 2 South Quay 2 City Airport Be Gunnersbury Surrey Quays Crossharbour King George V Hounslow East Southwark 1 Fulham Broadway Pimlico Hounslow Imperial 3 Kew Gardens Mudchute West Hounslow Central Wharf Parsons Green Hatton Cross Lambeth Borough Island Gardens Richmond 4 3 Putney Bridge North Heathrowminals 1, 2, 3 W Cutty Sark for A East Putney Maritime Greenwich 2 Heathrow Vauxhall Terminal 4 Southfields Elephant & Castle New Cross Gate New Cross Greenwich Heathrow Terminal 5 5 Wimbledon Park Clapham Oval Kennington Brockley Deptford Bridge 4 Junction Wimbledon Honor Oak Park Elverson Road Stockwell Clapham North Forest Hill Lewisham Clapham Common Sydenham Brixton Clapham South Penge West Balham Anerley 3 Tooting Bec Crystal Palace Norwood Junction Tooting Broadway 5 Colliers Wood West Croydon 4 South Wimbledon Morden This diagram is an evolution of the original design conceived in 1931 by Hansport for London Correct at time of going to print, Jan 1 2 3 4 5 6 7 8 9
  24. 24. Crescent Homerton Hackney 2 King’s Cross Wick St. Pancras Haggerstonone Great Baker Portland Euston Street Street Angel Hoxton Pudding Mill Lane Warren Street Euston Old Street Bethnal Square Green Mile End Farringdon Bow Road Regent’s Park Liverpool Shoreditch Russell Street High Street Square Barbican Bromley- Goodge Bow Church by-Bower Bond Oxford Street Chancery Moorgate Street Circus Lane Stepney Green Devons Road Aldgate 1 2 St. Paul’sMarble Tottenham Holborn East Langdon Park Whitechapel1 Arch Court Road Bank Covent Garden Aldgate All Saints Green Park Shadwell Leicester Square Westferry BlackwallCorner Piccadilly Cannon Street Circus Limehouse Poplar East Monument Towerge Mansion House Hill India Fenchurch Street Tower Wapping West Charing Gateway Cross Blackfriars India Quay St. James’s River Thames Victoria Park Temple Rotherhithe Canary WharfSloane Westminster Embankment EmiraSquare London Bermondsey Canada North Green Bridge Water Heron Quays Greenwich Penin for The O2 Waterloo South Quay Southwark Surrey Quays Crossharbour 2 1 Pimlico Mudchute Lambeth Borough Island Gardens North Cutty Sark for Maritime Greenwich 2 Vauxhall Elephant & Castle New Cross Gate New Cross Greenwich Brockley Deptford Bridge Clapham Oval Junction Kennington Honor Oak Park Elverson Road Stockwell Clapham North Forest Hill Lewisham

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