Casual Connect Asia 2012                                                                       @antonnyliemCopyright ©2012...
•  36 yrs old ex hardcore gamer turned                                                      casual gamer (but still hardco...
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Investments	  Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Too BIG to ignore.                                                                     South East Asia                    ...
Here’s where the                                                             GROWTH are.                        South East...
Internet population is                                             RISING across SEA.Copyright ©2012 Merah Putih Incubator...
Internet penetration still         BELOW potential.Copyright ©2012 Merah Putih Incubator. All Rights Reserved   Source: In...
South East Asians are                                          definitely ONLINE.Copyright ©2012 Merah Putih Incubator. Al...
Not only                                                                    that, we                                      ...
almost all are on facebook.Copyright ©2012 Merah Putih Incubator. All Rights Reserved   Source: Internet World Stat as of ...
Online & mobile games are the                         new norm.         The global video games will grow to 82 Billion wit...
And ASIA will be              the key driver of the growth.        According to a recent report by Niko Partners, the 6 co...
SO, WHY ARE WE HERE?      11 Countries      605 million people      157 million internet population      105 million Faceb...
gold..Copyright ©2012 Merah Putih Incubator. All Rights Reserved
excellent.                Where do                 I sign?Copyright ©2012 Merah Putih Incubator. All Rights Reserved
that                                                             simple.Copyright ©2012 Merah Putih Incubator. All Rights ...
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
•    Indonesia is currently the largest economy in South East Asia •    With a population of almost 250 million people, In...
Major Publishers (and more coming)           Boleh Game 	          Global World Tech	        Wave Game	             Lyto	 ...
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Source: Nielsen report      •  Smartphone (Android especially) is getting a strong popularity         (49% of total SEA ma...
•  Facebook Mobile is gaining more traction, mobile social game          is yet to be born       •  Vietnam is unique with...
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
•  Mig33 is the most popular mobile social network platform in Indonesia with           35 Million users (60% of their tot...
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
73% of Top 30 are Games, 9 out of Top 10 are             Games, mix between action, puzzle and RPGCopyright ©2012 Merah Pu...
70% of Top 30 are Games, 8 out of Top 10 are                Games. Indonesian do buy games!Copyright ©2012 Merah Putih Inc...
Indonesia Overview          LOCAL GAME STUDIOSCopyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Several Game Studios recent                                                             Investment in Indonesia:          ...
Expect all the troubles            of investing :            •  Market            •  Finding Founder            •  Product...
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
1.  SEA is still a young market in casual        game.    2.  Many challenges exist, it’s a wild wild        west    3.  L...
Copyright ©2012 Merah Putih Incubator. All Rights Reserved
@antonnyliem                                         Mindtalk: @smutzCopyright ©2012 Merah Putih Incubator. All Rights Res...
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Investing in South East Asia casual game Industry

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Casual game on social network and mobile devices are estimated to contribute to 50% of total gaming industry. South East Asia is one of the emerging markets with large mobile population and players. But is it ready for investment? What are the challenges and how each countries differ?

This presentation was delivered at Casual Connect Asia conference at Singapore, 22 May 2012.

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Investing in South East Asia casual game Industry

  1. 1. Casual Connect Asia 2012 @antonnyliemCopyright ©2012 Merah Putih Incubator. All Rights Reserved
  2. 2. •  36 yrs old ex hardcore gamer turned casual gamer (but still hardcore on FPS) •  From IT – Advertising – Digital Advertising - Incubator (IT again) •  CEO of MerahPutih Incubator, the first Indonesian Digital Startup Incubator/ Investor @antonnyliem •  NOT a professional conference speaker (have my day job) but love to share and discuss Indonesia digitalCopyright ©2012 Merah Putih Incubator. All Rights Reserved
  3. 3. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  4. 4. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  5. 5. Investments  Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  6. 6. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  7. 7. Too BIG to ignore. South East Asia consist of 11 countries with a total of more than 605 million population.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Wikipedia as of May 2012
  8. 8. Here’s where the GROWTH are. South East Asia still have many room for economic growth for the emerging markets.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Wikipedia as of May 2012
  9. 9. Internet population is RISING across SEA.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Internet World Stat as of May 2012
  10. 10. Internet penetration still BELOW potential.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Internet World Stat as of May 2012
  11. 11. South East Asians are definitely ONLINE.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Nielsen Study
  12. 12. Not only that, we are social. A total of more than 105 million people in SEA are on Facebook. And it’s still growing. POPULATION in SEA, MAR 2012Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Internet World Stat as of May 2012
  13. 13. almost all are on facebook.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Internet World Stat as of May 2012
  14. 14. Online & mobile games are the new norm. The global video games will grow to 82 Billion with 50% contribution from mobile and online games.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Digi-capital
  15. 15. And ASIA will be the key driver of the growth. According to a recent report by Niko Partners, the 6 countries in SEA game revenue will grow to 1 Billion USD by 2015.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Digi-capital
  16. 16. SO, WHY ARE WE HERE? 11 Countries 605 million people 157 million internet population 105 million Facebook population 100 million mobile internet users 50 million current casual gamer* 100 Million casual gamers by 2015* 1 Billion USD revenue by 2015*Copyright ©2012 Merah Putih Incubator. All Rights Reserved *Source: Niko partners report
  17. 17. gold..Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  18. 18. excellent. Where do I sign?Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  19. 19. that simple.Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  20. 20. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  21. 21. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  22. 22. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  23. 23. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  24. 24. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  25. 25. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  26. 26. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  27. 27. •  Indonesia is currently the largest economy in South East Asia •  With a population of almost 250 million people, Indonesia is also the largest market •  Indonesia has a big and growing medium class economy and young generation •  Indonesian are very active online and technology •  Game industry have struggled with piracy, content, technology and payment •  Year 2011 saw a real growth in social game industry in IndonesiaCopyright ©2012 Merah Putih Incubator. All Rights Reserved
  28. 28. Major Publishers (and more coming) Boleh Game   Global World Tech   Wave Game   Lyto   Infomedia Nusantara   Kreon   Dream Web Tech   Jaspace   Serenity   Play On   Megaxus Infotech   Apple Tree   Games.co.id   Datakom Wijaya Pratama   Match Move   Game Studios A Box   Caravan Studio   Main Game Studio   Sangkuriang Studio   Agate Studio   Cartix   Matahari Studios   Toge Productions   Altermyth Studio   Divine Kids   Max Studio   Touch Ten   AMP   IPlayAllDay   Menara Studio   Wandah Flash   Art & Logic   Loki Laki Studio   Mint Studio   Wreckers Game Studio   BGLS   Lucidrive Studio   NightSpade   etc   Major Payment Gateway (more coming) Indomog   Gudang Voucher   Unipin   MOL   Investors on the ground East Ventures   Gree Ventures   Invest Ideas   Merah Putih Inc   Cyberagent Ventures   Nusantara Ventures   Ideosource   Batavia Incubator   GDP Ventures   Project Eden   Bandung Ventures   Recruit Global Investment  Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  29. 29. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  30. 30. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  31. 31. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  32. 32. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  33. 33. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  34. 34. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  35. 35. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  36. 36. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  37. 37. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  38. 38. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  39. 39. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  40. 40. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  41. 41. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  42. 42. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  43. 43. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  44. 44. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  45. 45. Source: Nielsen report •  Smartphone (Android especially) is getting a strong popularity (49% of total SEA market) •  80% plus penetration in Singapore and Malaysia •  Smartphone price average 309USD in the region and falling (GfK report)Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  46. 46. •  Facebook Mobile is gaining more traction, mobile social game is yet to be born •  Vietnam is unique with their own SNS •  Twitter are popular in Philipines and IndonesiaCopyright ©2012 Merah Putih Incubator. All Rights Reserved
  47. 47. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  48. 48. •  Mig33 is the most popular mobile social network platform in Indonesia with 35 Million users (60% of their total user number) •  Majority of users are the lower income mass, very loyal and active •  Introduced API and developer platform last year •  Working together with GREE for social gamesCopyright ©2012 Merah Putih Incubator. All Rights Reserved
  49. 49. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  50. 50. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  51. 51. 73% of Top 30 are Games, 9 out of Top 10 are Games, mix between action, puzzle and RPGCopyright ©2012 Merah Putih Incubator. All Rights Reserved
  52. 52. 70% of Top 30 are Games, 8 out of Top 10 are Games. Indonesian do buy games!Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  53. 53. Indonesia Overview LOCAL GAME STUDIOSCopyright ©2012 Merah Putih Incubator. All Rights Reserved
  54. 54. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  55. 55. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  56. 56. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  57. 57. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  58. 58. Several Game Studios recent Investment in Indonesia: 1.  NightSpade – East Ventures 2.  Soybeansoft – East Ventures 3.  Touch Ten – Ideosource 4.  Kark – Ideosource 5.  Glass Finger – Project EdenCopyright ©2012 Merah Putih Incubator. All Rights Reserved
  59. 59. Expect all the troubles of investing : •  Market •  Finding Founder •  Product •  Valuation •  Terms •  Legal •  Tax •  Setting up team •  Building business •  ExitCopyright ©2012 Merah Putih Incubator. All Rights Reserved
  60. 60. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  61. 61. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  62. 62. 1.  SEA is still a young market in casual game. 2.  Many challenges exist, it’s a wild wild west 3.  Local IP might not be able to sustain the attack from global brands 4.  HUGE opportunity in mobile 5.  Localization of global game can be a good entry and learning point 6.  Events management of global social game is also a potential 7.  Digital advertising is still rising rapidly 8.  Investor need to find a good local partner investor 9.  Look for longer time horizon in return 10. Help the ecosystem and develop strong local IPCopyright ©2012 Merah Putih Incubator. All Rights Reserved
  63. 63. Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  64. 64. @antonnyliem Mindtalk: @smutzCopyright ©2012 Merah Putih Incubator. All Rights Reserved Images credit: Shutterstock
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