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Investing in South East Asia casual game Industry
 

Investing in South East Asia casual game Industry

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Casual game on social network and mobile devices are estimated to contribute to 50% of total gaming industry. South East Asia is one of the emerging markets with large mobile population and players. ...

Casual game on social network and mobile devices are estimated to contribute to 50% of total gaming industry. South East Asia is one of the emerging markets with large mobile population and players. But is it ready for investment? What are the challenges and how each countries differ?

This presentation was delivered at Casual Connect Asia conference at Singapore, 22 May 2012.

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    Investing in South East Asia casual game Industry Investing in South East Asia casual game Industry Presentation Transcript

    • Casual Connect Asia 2012 @antonnyliemCopyright ©2012 Merah Putih Incubator. All Rights Reserved
    • •  36 yrs old ex hardcore gamer turned casual gamer (but still hardcore on FPS) •  From IT – Advertising – Digital Advertising - Incubator (IT again) •  CEO of MerahPutih Incubator, the first Indonesian Digital Startup Incubator/ Investor @antonnyliem •  NOT a professional conference speaker (have my day job) but love to share and discuss Indonesia digitalCopyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Investments  Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Too BIG to ignore. South East Asia consist of 11 countries with a total of more than 605 million population.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Wikipedia as of May 2012
    • Here’s where the GROWTH are. South East Asia still have many room for economic growth for the emerging markets.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Wikipedia as of May 2012
    • Internet population is RISING across SEA.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Internet World Stat as of May 2012
    • Internet penetration still BELOW potential.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Internet World Stat as of May 2012
    • South East Asians are definitely ONLINE.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Nielsen Study
    • Not only that, we are social. A total of more than 105 million people in SEA are on Facebook. And it’s still growing. POPULATION in SEA, MAR 2012Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Internet World Stat as of May 2012
    • almost all are on facebook.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Internet World Stat as of May 2012
    • Online & mobile games are the new norm. The global video games will grow to 82 Billion with 50% contribution from mobile and online games.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Digi-capital
    • And ASIA will be the key driver of the growth. According to a recent report by Niko Partners, the 6 countries in SEA game revenue will grow to 1 Billion USD by 2015.Copyright ©2012 Merah Putih Incubator. All Rights Reserved Source: Digi-capital
    • SO, WHY ARE WE HERE? 11 Countries 605 million people 157 million internet population 105 million Facebook population 100 million mobile internet users 50 million current casual gamer* 100 Million casual gamers by 2015* 1 Billion USD revenue by 2015*Copyright ©2012 Merah Putih Incubator. All Rights Reserved *Source: Niko partners report
    • gold..Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • excellent. Where do I sign?Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • that simple.Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • •  Indonesia is currently the largest economy in South East Asia •  With a population of almost 250 million people, Indonesia is also the largest market •  Indonesia has a big and growing medium class economy and young generation •  Indonesian are very active online and technology •  Game industry have struggled with piracy, content, technology and payment •  Year 2011 saw a real growth in social game industry in IndonesiaCopyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Major Publishers (and more coming) Boleh Game   Global World Tech   Wave Game   Lyto   Infomedia Nusantara   Kreon   Dream Web Tech   Jaspace   Serenity   Play On   Megaxus Infotech   Apple Tree   Games.co.id   Datakom Wijaya Pratama   Match Move   Game Studios A Box   Caravan Studio   Main Game Studio   Sangkuriang Studio   Agate Studio   Cartix   Matahari Studios   Toge Productions   Altermyth Studio   Divine Kids   Max Studio   Touch Ten   AMP   IPlayAllDay   Menara Studio   Wandah Flash   Art & Logic   Loki Laki Studio   Mint Studio   Wreckers Game Studio   BGLS   Lucidrive Studio   NightSpade   etc   Major Payment Gateway (more coming) Indomog   Gudang Voucher   Unipin   MOL   Investors on the ground East Ventures   Gree Ventures   Invest Ideas   Merah Putih Inc   Cyberagent Ventures   Nusantara Ventures   Ideosource   Batavia Incubator   GDP Ventures   Project Eden   Bandung Ventures   Recruit Global Investment  Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Source: Nielsen report •  Smartphone (Android especially) is getting a strong popularity (49% of total SEA market) •  80% plus penetration in Singapore and Malaysia •  Smartphone price average 309USD in the region and falling (GfK report)Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • •  Facebook Mobile is gaining more traction, mobile social game is yet to be born •  Vietnam is unique with their own SNS •  Twitter are popular in Philipines and IndonesiaCopyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • •  Mig33 is the most popular mobile social network platform in Indonesia with 35 Million users (60% of their total user number) •  Majority of users are the lower income mass, very loyal and active •  Introduced API and developer platform last year •  Working together with GREE for social gamesCopyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • 73% of Top 30 are Games, 9 out of Top 10 are Games, mix between action, puzzle and RPGCopyright ©2012 Merah Putih Incubator. All Rights Reserved
    • 70% of Top 30 are Games, 8 out of Top 10 are Games. Indonesian do buy games!Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Indonesia Overview LOCAL GAME STUDIOSCopyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Several Game Studios recent Investment in Indonesia: 1.  NightSpade – East Ventures 2.  Soybeansoft – East Ventures 3.  Touch Ten – Ideosource 4.  Kark – Ideosource 5.  Glass Finger – Project EdenCopyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Expect all the troubles of investing : •  Market •  Finding Founder •  Product •  Valuation •  Terms •  Legal •  Tax •  Setting up team •  Building business •  ExitCopyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • 1.  SEA is still a young market in casual game. 2.  Many challenges exist, it’s a wild wild west 3.  Local IP might not be able to sustain the attack from global brands 4.  HUGE opportunity in mobile 5.  Localization of global game can be a good entry and learning point 6.  Events management of global social game is also a potential 7.  Digital advertising is still rising rapidly 8.  Investor need to find a good local partner investor 9.  Look for longer time horizon in return 10. Help the ecosystem and develop strong local IPCopyright ©2012 Merah Putih Incubator. All Rights Reserved
    • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
    • @antonnyliem Mindtalk: @smutzCopyright ©2012 Merah Putih Incubator. All Rights Reserved Images credit: Shutterstock