Bootcamp
                              Providence Day School

                              wireless access = Guest
      ...
Understanding the Power and
          Potential of Social Media

          Antonio Viva, Associate Head of School, Worcest...
Thursday, July 23, 2009
“In 2008, if you were not on a social networking site,
          you’re not on the Internet.”
                            ...
Traditional Media

          • Television


          • Movies


          • Radio


          • Newspapers


          • ...
Thursday, July 23, 2009
New Media

          • Digital Television, Music and Video


          • Computer Games/Simulations


          • Digital ...
And then everything changed.....




Thursday, July 23, 2009
Social media are primarily Internet- and mobile-based
      tools for sharing and discussing information among
      human...
Thursday, July 23, 2009
Thursday, July 23, 2009
=


Thursday, July 23, 2009
“Social Media means new opportunities
          to create and communicate with
          people who care.”




Thursday, J...
Thursday, July 23, 2009
Online Conversations   Online Relationships




Thursday, July 23, 2009
So what is the difference and why should we care?
Thursday, July 23, 2009
Are you social?
          100



            75



            50



            25



              0
                   ...
Slide Source: Wave3/Universal McCann




Thursday, July 23, 2009
Thursday, July 23, 2009
Thursday, July 23, 2009
So how does this effect
                          us and our institution?




Thursday, July 23, 2009
The numbers alone are staggering...




Thursday, July 23, 2009
Thursday, July 23, 2009
One of these months, Facebook’s growth in the US is going to slow down.

    June was just not that month.




Source: Jus...
Thursday, July 23, 2009
Median Ages
                                                   FEB 2009




                                              ...
This is not going away and represents
        a paradigm shift in the way we
        communicate and interact with
       ...
Online Conversations   Online Relationships




Thursday, July 23, 2009
Between and Among

              Conversations
                              • Parents

                              • St...
Say what?




Thursday, July 23, 2009
Everyone can participate




Thursday, July 23, 2009
Usually un-organized




Thursday, July 23, 2009
Spontaneous




Thursday, July 23, 2009
Vibrant, Vivid & Vivacious




Thursday, July 23, 2009
Any time, any place...




Thursday, July 23, 2009
Authentic, and not
                          always on message




Thursday, July 23, 2009
Blog Reading has risen 66% on a global scale in a
  year and 60.3 million American have read a blog.




Thursday, July 23...
74% of social networking users
          message friends as part of their
          daily routine.




Thursday, July 23, ...
Social networking is evolving fast. Increasingly
          features such as blogging, photo sharing and video
          sh...
Between and Among

                          Relationships
                                          • Parents

          ...
Thursday, July 23, 2009
Social Networks have evolved into
          platforms to organize users internet
          experience. Users are posting a...
How many of these “online
              consumers” are possible or
              prospective families for
              yo...
How many of the 272
              million users on social
              networks are your current
              students, ...
Does your website have a blog?
              Are your school leaders
              blogging? Are students creating
       ...
Start with what is already
              working and go from there!




Thursday, July 23, 2009
Next steps...




Thursday, July 23, 2009
Image Credits

              The following social media sites were referenced in this presentation. In addition, stock
   ...
Sources

              UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008!
              http://www.univ...
Bootcamp
                          BREAK

Thursday, July 23, 2009
Bootcamp
                          LUNCH

Thursday, July 23, 2009
Account Setup

              Go to Twitter and set up a free Twitter account http://twitter.com

              Be sure to ...
Your Mission....

          • Create content in 2 hours that speaks to the following prompt:


          • "Capture the es...
The Story of the WA Mash




Thursday, July 23, 2009
What is the basis for thinking about
                           the New Humanities?
Thursday, July 23, 2009
A Personal Paradigm Shift
         • Rutgers University Center for the New Humanities & work of Richard E. Miller


      ...
The use of social media – from blogging to online
      social networking to creation of all kinds of digital
      materi...
Source: Nickelodeon - iCarly.com

Thursday, July 23, 2009
Thursday, July 23, 2009
Some 93% of teens use the internet, and more of
    them than ever are treating it as a venue
    for social interaction –...
Source: Nickelodeon - iCarly.com

Thursday, July 23, 2009
1970’s
       • Floppy Disc
       • Microprocessor
       • Apollo 17
       • VCR
       • Atari
       • Jumbo Jets
   ...
2000’s
       • iPod
       • Affordable Digital Cameras
       • USB Flash Drives
       • Hybrid Vehicles
       • Blogs...
Social Media




Thursday, July 23, 2009
Thursday, July 23, 2009
So how do we educate our students
     for success in the Web 2.0 world?

Thursday, July 23, 2009
Can we harness the power of social media
            to provide students with a vehicle for
         exploring and creatin...
And then......




Thursday, July 23, 2009
Thursday, July 23, 2009
What do you want to communicate?

Thursday, July 23, 2009
To whom do you
             want to
        communicate that
           message to?


Thursday, July 23, 2009
How best do we communicate that
                                     message?
Thursday, July 23, 2009
WHAT IS THE WA MASH?
       The Worcester Academy Mashup
       http://wamash.com




Thursday, July 23, 2009
The Birth of The WA Mash
Thursday, July 23, 2009
WA Mash Visits from 9/2008 to 7/2009




Thursday, July 23, 2009
Thursday, July 23, 2009
Thursday, July 23, 2009
Our Primary Publishing Tools

                                   wamash.com

                                    MashTube
...
MashTube




Thursday, July 23, 2009
Three Words to the World




Thursday, July 23, 2009
YouTube Hits Since September 2008




                          1518


Thursday, July 23, 2009
MashPics




Thursday, July 23, 2009
MicroMash




Thursday, July 23, 2009
FacebookMash




Thursday, July 23, 2009
Our Process Was Organic

         • Sir Ken Robinson “Are Schools
           Killing Creativity?”


         • KSU “Vision...
Is Worcester Academy alone?




Thursday, July 23, 2009
Gould Academy
Thursday, July 23, 2009
Heads that blog

Thursday, July 23, 2009
twitter.com/ensworth
Thursday, July 23, 2009
twitter.com/baylorschool

Thursday, July 23, 2009
Have you reserved your video channels?




Thursday, July 23, 2009
Suny New Paltz

Thursday, July 23, 2009
Texas Tech University

Thursday, July 23, 2009
Baylor University
Thursday, July 23, 2009
Tufts University
Thursday, July 23, 2009
Tagging on Flickr
Thursday, July 23, 2009
Thursday, July 23, 2009
Thursday, July 23, 2009
Thursday, July 23, 2009
Visit edSocialMedia on FB for 260
         Independent School Pages
Thursday, July 23, 2009
Thursday, July 23, 2009
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Understanding the Power and Potential of Social Media

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Given at the edSocialMedia Bootcamp at the Providence Day School in Charlotte, NC on July 15th, 2009

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Understanding the Power and Potential of Social Media

  1. 1. Bootcamp Providence Day School wireless access = Guest twitter hashtag = #edsocialmedia Thursday, July 23, 2009
  2. 2. Understanding the Power and Potential of Social Media Antonio Viva, Associate Head of School, Worcester Academy Thursday, July 23, 2009
  3. 3. Thursday, July 23, 2009
  4. 4. “In 2008, if you were not on a social networking site, you’re not on the Internet.” Source: IAB Platform Status Report Thursday, July 23, 2009
  5. 5. Traditional Media • Television • Movies • Radio • Newspapers • Books • Magazines Thursday, July 23, 2009
  6. 6. Thursday, July 23, 2009
  7. 7. New Media • Digital Television, Music and Video • Computer Games/Simulations • Digital Photography • Internet/Email • e-Books • Cellphones • Compact Disc Thursday, July 23, 2009
  8. 8. And then everything changed..... Thursday, July 23, 2009
  9. 9. Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. www.wikipedia.org Thursday, July 23, 2009
  10. 10. Thursday, July 23, 2009
  11. 11. Thursday, July 23, 2009
  12. 12. = Thursday, July 23, 2009
  13. 13. “Social Media means new opportunities to create and communicate with people who care.” Thursday, July 23, 2009
  14. 14. Thursday, July 23, 2009
  15. 15. Online Conversations Online Relationships Thursday, July 23, 2009
  16. 16. So what is the difference and why should we care? Thursday, July 23, 2009
  17. 17. Are you social? 100 75 50 25 0 Video Read Blogs Photo Sharing Social Network Comment Sources: Universal McCann:Wave.3 (3/2008) Thursday, July 23, 2009
  18. 18. Slide Source: Wave3/Universal McCann Thursday, July 23, 2009
  19. 19. Thursday, July 23, 2009
  20. 20. Thursday, July 23, 2009
  21. 21. So how does this effect us and our institution? Thursday, July 23, 2009
  22. 22. The numbers alone are staggering... Thursday, July 23, 2009
  23. 23. Thursday, July 23, 2009
  24. 24. One of these months, Facebook’s growth in the US is going to slow down. June was just not that month. Source: Justin Smith http://www.insidefacebook.com/2009/07/09/compete-us-unique-visitors-to-facebook-up-another-whopping-107-in-june/ Thursday, July 23, 2009
  25. 25. Thursday, July 23, 2009
  26. 26. Median Ages FEB 2009 Linked in 26 31 27 40 Slide Source: Travis Warren, WhippleHill Thursday, July 23, 18, Wednesday, March20092009
  27. 27. This is not going away and represents a paradigm shift in the way we communicate and interact with one another. Thursday, July 23, 2009
  28. 28. Online Conversations Online Relationships Thursday, July 23, 2009
  29. 29. Between and Among Conversations • Parents • Students • Employees • Alumni • Strategic Partners • Professional Learning Network Thursday, July 23, 2009
  30. 30. Say what? Thursday, July 23, 2009
  31. 31. Everyone can participate Thursday, July 23, 2009
  32. 32. Usually un-organized Thursday, July 23, 2009
  33. 33. Spontaneous Thursday, July 23, 2009
  34. 34. Vibrant, Vivid & Vivacious Thursday, July 23, 2009
  35. 35. Any time, any place... Thursday, July 23, 2009
  36. 36. Authentic, and not always on message Thursday, July 23, 2009
  37. 37. Blog Reading has risen 66% on a global scale in a year and 60.3 million American have read a blog. Thursday, July 23, 2009
  38. 38. 74% of social networking users message friends as part of their daily routine. Thursday, July 23, 2009
  39. 39. Social networking is evolving fast. Increasingly features such as blogging, photo sharing and video sharing are the norm. They are aiming to be the one stop shop for all your internet needs. Consequently we are spending more time with them and doing more on them. Wave3/Universal McCann Thursday, July 23, 2009
  40. 40. Between and Among Relationships • Parents • Students • Employees • Alumni • Strategic Partners • Professional Learning Network Thursday, July 23, 2009
  41. 41. Thursday, July 23, 2009
  42. 42. Social Networks have evolved into platforms to organize users internet experience. Users are posting a massive variety of content. Wave3/Universal McCann Thursday, July 23, 2009
  43. 43. How many of these “online consumers” are possible or prospective families for your institution? Thursday, July 23, 2009
  44. 44. How many of the 272 million users on social networks are your current students, parents, faculty or alumni? Thursday, July 23, 2009
  45. 45. Does your website have a blog? Are your school leaders blogging? Are students creating original content? Thursday, July 23, 2009
  46. 46. Start with what is already working and go from there! Thursday, July 23, 2009
  47. 47. Next steps... Thursday, July 23, 2009
  48. 48. Image Credits The following social media sites were referenced in this presentation. In addition, stock photos were provided by Thursday, July 23, 2009
  49. 49. Sources UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008! http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW %203_20080418124523.pdf! IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008 ! http://www.iab.net/media/file/2008_ugc_platform.pdf UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008! http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW %203_20080418124523.pdf! COMMON CRAFT “SOCIAL MEDIA IN PLAIN ENGLISH” http://www.commoncraft.com/socialmedia What The F**K is Social Media? http://www.slideshare.net/mzkagan/what-the-fk-social-media Thursday, July 23, 2009
  50. 50. Bootcamp BREAK Thursday, July 23, 2009
  51. 51. Bootcamp LUNCH Thursday, July 23, 2009
  52. 52. Account Setup Go to Twitter and set up a free Twitter account http://twitter.com Be sure to follow the edSocialMedia Bootcamp Twitter account http://twitter.com/edsocialmediabc Call us over if you have questions or need any technical assistance Thursday, July 23, 2009
  53. 53. Your Mission.... • Create content in 2 hours that speaks to the following prompt: • "Capture the essence of a university campus a the start of the summer break." • How will you capture the essence of the school using social media tools? • Each group must: • generate a minimum of 8 tweets spread out over two hours posted to edsocialmediaBC Twitter page. • write two, well crafted articles for the blog (between 450 - 750 words) • create a photoset in Flickr of 10 photos • post a brief (around 2 minutes) video for YouTube Thursday, July 23, 2009
  54. 54. The Story of the WA Mash Thursday, July 23, 2009
  55. 55. What is the basis for thinking about the New Humanities? Thursday, July 23, 2009
  56. 56. A Personal Paradigm Shift • Rutgers University Center for the New Humanities & work of Richard E. Miller • “Possible for people to communicate instantly and globally through technology. English is a discipline that excels at human expression and the study of human culture related to expression.” • “We (humanities teachers) should be the place that’s at the very cutting edge of education for students in these areas.” • “Multimedia composition; not only is it important for students to be able to excel in the use of verbal and written language as a means for communicating ideas, but they must also be able to excel in the use and manipulation of visual images. That is what it NOW means to compose. Thursday, July 23, 2009
  57. 57. The use of social media – from blogging to online social networking to creation of all kinds of digital material – is central to many teenagers’ lives. Source: PEW INTERNET & AMERICAN LIFE PROJECT “Teens and Social Media” December 19, 2007 Thursday, July 23, 2009
  58. 58. Source: Nickelodeon - iCarly.com Thursday, July 23, 2009
  59. 59. Thursday, July 23, 2009
  60. 60. Some 93% of teens use the internet, and more of them than ever are treating it as a venue for social interaction – a place where they can share creations, tell stories, and interact with others. Source: PEW INTERNET & AMERICAN LIFE PROJECT “Teens and Social Media” December 19, 2007 Thursday, July 23, 2009
  61. 61. Source: Nickelodeon - iCarly.com Thursday, July 23, 2009
  62. 62. 1970’s • Floppy Disc • Microprocessor • Apollo 17 • VCR • Atari • Jumbo Jets • Barcodes • Apple IIE, Commodore, TRS-80 • InkJet Printers Thursday, July 23, 2009
  63. 63. 2000’s • iPod • Affordable Digital Cameras • USB Flash Drives • Hybrid Vehicles • Blogs, portals and wikis • Blu-Ray Discs • VOIP Skype/Vonage • DVR’s/Tivo • Netflix Thursday, July 23, 2009
  64. 64. Social Media Thursday, July 23, 2009
  65. 65. Thursday, July 23, 2009
  66. 66. So how do we educate our students for success in the Web 2.0 world? Thursday, July 23, 2009
  67. 67. Can we harness the power of social media to provide students with a vehicle for exploring and creating original content? Thursday, July 23, 2009
  68. 68. And then...... Thursday, July 23, 2009
  69. 69. Thursday, July 23, 2009
  70. 70. What do you want to communicate? Thursday, July 23, 2009
  71. 71. To whom do you want to communicate that message to? Thursday, July 23, 2009
  72. 72. How best do we communicate that message? Thursday, July 23, 2009
  73. 73. WHAT IS THE WA MASH? The Worcester Academy Mashup http://wamash.com Thursday, July 23, 2009
  74. 74. The Birth of The WA Mash Thursday, July 23, 2009
  75. 75. WA Mash Visits from 9/2008 to 7/2009 Thursday, July 23, 2009
  76. 76. Thursday, July 23, 2009
  77. 77. Thursday, July 23, 2009
  78. 78. Our Primary Publishing Tools wamash.com MashTube MashPics MicroMash FacebookMash Thursday, July 23, 2009
  79. 79. MashTube Thursday, July 23, 2009
  80. 80. Three Words to the World Thursday, July 23, 2009
  81. 81. YouTube Hits Since September 2008 1518 Thursday, July 23, 2009
  82. 82. MashPics Thursday, July 23, 2009
  83. 83. MicroMash Thursday, July 23, 2009
  84. 84. FacebookMash Thursday, July 23, 2009
  85. 85. Our Process Was Organic • Sir Ken Robinson “Are Schools Killing Creativity?” • KSU “Vision of Student Today” • Modeled after Salon.com and Slate.com, Huffington Post • We did not stick to any specific game plan or prescribed syllabus • Did not use a traditional text book Thursday, July 23, 2009
  86. 86. Is Worcester Academy alone? Thursday, July 23, 2009
  87. 87. Gould Academy Thursday, July 23, 2009
  88. 88. Heads that blog Thursday, July 23, 2009
  89. 89. twitter.com/ensworth Thursday, July 23, 2009
  90. 90. twitter.com/baylorschool Thursday, July 23, 2009
  91. 91. Have you reserved your video channels? Thursday, July 23, 2009
  92. 92. Suny New Paltz Thursday, July 23, 2009
  93. 93. Texas Tech University Thursday, July 23, 2009
  94. 94. Baylor University Thursday, July 23, 2009
  95. 95. Tufts University Thursday, July 23, 2009
  96. 96. Tagging on Flickr Thursday, July 23, 2009
  97. 97. Thursday, July 23, 2009
  98. 98. Thursday, July 23, 2009
  99. 99. Thursday, July 23, 2009
  100. 100. Visit edSocialMedia on FB for 260 Independent School Pages Thursday, July 23, 2009
  101. 101. Thursday, July 23, 2009
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