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Understanding the Power and Potential of Social Media

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    Understanding the Power and Potential of Social Media - Presentation Transcript

    1. Bootcamp Providence Day School wireless access = Guest twitter hashtag = #edsocialmedia Thursday, July 23, 2009
    2. Understanding the Power and Potential of Social Media Antonio Viva, Associate Head of School, Worcester Academy Thursday, July 23, 2009
    3. Thursday, July 23, 2009
    4. “In 2008, if you were not on a social networking site, you’re not on the Internet.” Source: IAB Platform Status Report Thursday, July 23, 2009
    5. Traditional Media • Television • Movies • Radio • Newspapers • Books • Magazines Thursday, July 23, 2009
    6. Thursday, July 23, 2009
    7. New Media • Digital Television, Music and Video • Computer Games/Simulations • Digital Photography • Internet/Email • e-Books • Cellphones • Compact Disc Thursday, July 23, 2009
    8. And then everything changed..... Thursday, July 23, 2009
    9. Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. www.wikipedia.org Thursday, July 23, 2009
    10. Thursday, July 23, 2009
    11. Thursday, July 23, 2009
    12. = Thursday, July 23, 2009
    13. “Social Media means new opportunities to create and communicate with people who care.” Thursday, July 23, 2009
    14. Thursday, July 23, 2009
    15. Online Conversations Online Relationships Thursday, July 23, 2009
    16. So what is the difference and why should we care? Thursday, July 23, 2009
    17. Are you social? 100 75 50 25 0 Video Read Blogs Photo Sharing Social Network Comment Sources: Universal McCann:Wave.3 (3/2008) Thursday, July 23, 2009
    18. Slide Source: Wave3/Universal McCann Thursday, July 23, 2009
    19. Thursday, July 23, 2009
    20. Thursday, July 23, 2009
    21. So how does this effect us and our institution? Thursday, July 23, 2009
    22. The numbers alone are staggering... Thursday, July 23, 2009
    23. Thursday, July 23, 2009
    24. One of these months, Facebook’s growth in the US is going to slow down. June was just not that month. Source: Justin Smith http://www.insidefacebook.com/2009/07/09/compete-us-unique-visitors-to-facebook-up-another-whopping-107-in-june/ Thursday, July 23, 2009
    25. Thursday, July 23, 2009
    26. Median Ages FEB 2009 Linked in 26 31 27 40 Slide Source: Travis Warren, WhippleHill Thursday, July 23, 18, Wednesday, March20092009
    27. This is not going away and represents a paradigm shift in the way we communicate and interact with one another. Thursday, July 23, 2009
    28. Online Conversations Online Relationships Thursday, July 23, 2009
    29. Between and Among Conversations • Parents • Students • Employees • Alumni • Strategic Partners • Professional Learning Network Thursday, July 23, 2009
    30. Say what? Thursday, July 23, 2009
    31. Everyone can participate Thursday, July 23, 2009
    32. Usually un-organized Thursday, July 23, 2009
    33. Spontaneous Thursday, July 23, 2009
    34. Vibrant, Vivid & Vivacious Thursday, July 23, 2009
    35. Any time, any place... Thursday, July 23, 2009
    36. Authentic, and not always on message Thursday, July 23, 2009
    37. Blog Reading has risen 66% on a global scale in a year and 60.3 million American have read a blog. Thursday, July 23, 2009
    38. 74% of social networking users message friends as part of their daily routine. Thursday, July 23, 2009
    39. Social networking is evolving fast. Increasingly features such as blogging, photo sharing and video sharing are the norm. They are aiming to be the one stop shop for all your internet needs. Consequently we are spending more time with them and doing more on them. Wave3/Universal McCann Thursday, July 23, 2009
    40. Between and Among Relationships • Parents • Students • Employees • Alumni • Strategic Partners • Professional Learning Network Thursday, July 23, 2009
    41. Thursday, July 23, 2009
    42. Social Networks have evolved into platforms to organize users internet experience. Users are posting a massive variety of content. Wave3/Universal McCann Thursday, July 23, 2009
    43. How many of these “online consumers” are possible or prospective families for your institution? Thursday, July 23, 2009
    44. How many of the 272 million users on social networks are your current students, parents, faculty or alumni? Thursday, July 23, 2009
    45. Does your website have a blog? Are your school leaders blogging? Are students creating original content? Thursday, July 23, 2009
    46. Start with what is already working and go from there! Thursday, July 23, 2009
    47. Next steps... Thursday, July 23, 2009
    48. Image Credits The following social media sites were referenced in this presentation. In addition, stock photos were provided by Thursday, July 23, 2009
    49. Sources UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008! http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW %203_20080418124523.pdf! IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008 ! http://www.iab.net/media/file/2008_ugc_platform.pdf UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008! http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW %203_20080418124523.pdf! COMMON CRAFT “SOCIAL MEDIA IN PLAIN ENGLISH” http://www.commoncraft.com/socialmedia What The F**K is Social Media? http://www.slideshare.net/mzkagan/what-the-fk-social-media Thursday, July 23, 2009
    50. Bootcamp BREAK Thursday, July 23, 2009
    51. Bootcamp LUNCH Thursday, July 23, 2009
    52. Account Setup Go to Twitter and set up a free Twitter account http://twitter.com Be sure to follow the edSocialMedia Bootcamp Twitter account http://twitter.com/edsocialmediabc Call us over if you have questions or need any technical assistance Thursday, July 23, 2009
    53. Your Mission.... • Create content in 2 hours that speaks to the following prompt: • "Capture the essence of a university campus a the start of the summer break." • How will you capture the essence of the school using social media tools? • Each group must: • generate a minimum of 8 tweets spread out over two hours posted to edsocialmediaBC Twitter page. • write two, well crafted articles for the blog (between 450 - 750 words) • create a photoset in Flickr of 10 photos • post a brief (around 2 minutes) video for YouTube Thursday, July 23, 2009
    54. The Story of the WA Mash Thursday, July 23, 2009
    55. What is the basis for thinking about the New Humanities? Thursday, July 23, 2009
    56. A Personal Paradigm Shift • Rutgers University Center for the New Humanities & work of Richard E. Miller • “Possible for people to communicate instantly and globally through technology. English is a discipline that excels at human expression and the study of human culture related to expression.” • “We (humanities teachers) should be the place that’s at the very cutting edge of education for students in these areas.” • “Multimedia composition; not only is it important for students to be able to excel in the use of verbal and written language as a means for communicating ideas, but they must also be able to excel in the use and manipulation of visual images. That is what it NOW means to compose. Thursday, July 23, 2009
    57. The use of social media – from blogging to online social networking to creation of all kinds of digital material – is central to many teenagers’ lives. Source: PEW INTERNET & AMERICAN LIFE PROJECT “Teens and Social Media” December 19, 2007 Thursday, July 23, 2009
    58. Source: Nickelodeon - iCarly.com Thursday, July 23, 2009
    59. Thursday, July 23, 2009
    60. Some 93% of teens use the internet, and more of them than ever are treating it as a venue for social interaction – a place where they can share creations, tell stories, and interact with others. Source: PEW INTERNET & AMERICAN LIFE PROJECT “Teens and Social Media” December 19, 2007 Thursday, July 23, 2009
    61. Source: Nickelodeon - iCarly.com Thursday, July 23, 2009
    62. 1970’s • Floppy Disc • Microprocessor • Apollo 17 • VCR • Atari • Jumbo Jets • Barcodes • Apple IIE, Commodore, TRS-80 • InkJet Printers Thursday, July 23, 2009
    63. 2000’s • iPod • Affordable Digital Cameras • USB Flash Drives • Hybrid Vehicles • Blogs, portals and wikis • Blu-Ray Discs • VOIP Skype/Vonage • DVR’s/Tivo • Netflix Thursday, July 23, 2009
    64. Social Media Thursday, July 23, 2009
    65. Thursday, July 23, 2009
    66. So how do we educate our students for success in the Web 2.0 world? Thursday, July 23, 2009
    67. Can we harness the power of social media to provide students with a vehicle for exploring and creating original content? Thursday, July 23, 2009
    68. And then...... Thursday, July 23, 2009
    69. Thursday, July 23, 2009
    70. What do you want to communicate? Thursday, July 23, 2009
    71. To whom do you want to communicate that message to? Thursday, July 23, 2009
    72. How best do we communicate that message? Thursday, July 23, 2009
    73. WHAT IS THE WA MASH? The Worcester Academy Mashup http://wamash.com Thursday, July 23, 2009
    74. The Birth of The WA Mash Thursday, July 23, 2009
    75. WA Mash Visits from 9/2008 to 7/2009 Thursday, July 23, 2009
    76. Thursday, July 23, 2009
    77. Thursday, July 23, 2009
    78. Our Primary Publishing Tools wamash.com MashTube MashPics MicroMash FacebookMash Thursday, July 23, 2009
    79. MashTube Thursday, July 23, 2009
    80. Three Words to the World Thursday, July 23, 2009
    81. YouTube Hits Since September 2008 1518 Thursday, July 23, 2009
    82. MashPics Thursday, July 23, 2009
    83. MicroMash Thursday, July 23, 2009
    84. FacebookMash Thursday, July 23, 2009
    85. Our Process Was Organic • Sir Ken Robinson “Are Schools Killing Creativity?” • KSU “Vision of Student Today” • Modeled after Salon.com and Slate.com, Huffington Post • We did not stick to any specific game plan or prescribed syllabus • Did not use a traditional text book Thursday, July 23, 2009
    86. Is Worcester Academy alone? Thursday, July 23, 2009
    87. Gould Academy Thursday, July 23, 2009
    88. Heads that blog Thursday, July 23, 2009
    89. twitter.com/ensworth Thursday, July 23, 2009
    90. twitter.com/baylorschool Thursday, July 23, 2009
    91. Have you reserved your video channels? Thursday, July 23, 2009
    92. Suny New Paltz Thursday, July 23, 2009
    93. Texas Tech University Thursday, July 23, 2009
    94. Baylor University Thursday, July 23, 2009
    95. Tufts University Thursday, July 23, 2009
    96. Tagging on Flickr Thursday, July 23, 2009
    97. Thursday, July 23, 2009
    98. Thursday, July 23, 2009
    99. Thursday, July 23, 2009
    100. Visit edSocialMedia on FB for 260 Independent School Pages Thursday, July 23, 2009
    101. Thursday, July 23, 2009

    + Antonio VivaAntonio Viva, 4 months ago

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