www.mygod.ro - 2008

myGOD the new digital entertainment playground

myGOD my Games On Demand • a service by GOD Entertainment, developed and managed by experienced staff in electronic games and distribution • available in Q4 2008 • ready to change the Romanian game distribution industry. And not only that ...

games shelf time vs electronic distribution • today’s games have a multimillion development and marketing costs and only 8 weeks average shelf time. at least 50% of them are not covering the costs. • electronic distribution = low marketing costs and inﬁnite virtual shelf time • more than 2000 titles available in one single location

GOD Channels Developing Programming/PC game channels > An immersive and engaging gaming experience > BB‐only interac7ve PC gaming service (the real thing…) > Oﬀering all kinds of games and genres (“Something for Everyone”): > Via all pricing models : trial, subscrip7on, rentals, purchases Strategy Kids Family Sports Action Adventure Simulation RolePlaying

myGOD - How does it work ? Check Find a game system compatibility Play Download

where is myGOD ? www.mygod.ro continut 100% in limba romana

GOD Value - to end users • Convenience > Delivered straight to the user’s PC > Start playing 5‐10 7mes faster than full downloads > No late fees, confusing return dates, long wait lines or fear of damaging the CD > User‐friendly (no installa7ons or app‐conﬂicts, auto system check, disk space management, etc.) • Selec:on > Premium games, back‐catalog games, kids & edutainment, adult educa7on > First day releases linked to massive marke7ng campaigns > Games are constantly refreshed • Safe, secure and legal > All content is 100% virus free and 100% legal • User Experience > Designed for non‐techie users > Games are guaranteed to work (auto system check) > Faster game delivery > One click to play > No install > Managed disk space  > Safe from viruses, safe from user error > Centralized patch management – no ruined games > Seamless license key management  > No re‐downloading if consumer switches business model > Preserving full user experience • High value for money  > One fee all games 

GOD Value - to SP • Build uniqueness into ADSL/BroadBand/Triple Play subscrip7ons • Increase subscriber loyalty (reduce churn) GoD subscribers are 75% less likely to churn from their operator with a GoD package • Mo7vate ADSL/Broadband package upgrades • Reduce price‐sensi7vity (this is not a commodity offering) • Enjoy addi7onal ARPU • 1st mover advantage (innova7on) • Offer something of significant value to your subscribers

GOD Model - Subscription • 2 packages > 6 Euro for kids / family pack ~150 games > 10 Euro for all games ~1000 games • Profile of a successful Subscrip:on Service > Conversion to GoD Services 2%‐3% conversion from site visitors to trial subscribers  70%‐80% from trials to paid subscribers (opt‐out model) 40% conversion from qualified users using sales channels > Churn rates from the GoD services  8%‐10% a month ader first few months and dropping  • Usage Average number of games per User per Month : 6‐7 Average Sessions per User per Month: 30‐40 Monthly hours played: 30+ (excluding demo users)

GOD Players > The average game player is 23 years old and has been playing games for 10 years. > ~ 35% of the Romanian population is an active computer gamer. > 51% of men and 25% of women aged 10-35 play games regularly. > The average computer gamer has been playing for over 10 years. Essen7al Facts About the Computer and Video Game Industry, ESA 2005  > 35% of all GoD users interacted only with Big  PC games  > 35% of all GoD users interacted only with  casual and kids games > 30% of all GoD users interacted with all types  of games

myGOD.ro • ﬁrst on-demand service for electronic distribution • 500 games at launch date and 25 added monthly • active partnership for games distribution Electronic Arts/Eidos/Vivendi/Ubisod/Sony Entertainment/Codemasters • extensive partnership proposal for SP  • reliable hardware and sodware infrastructure

Antonio Éram Managing Partner, GOD Entertainment antonio.eram@mygod.ro

www.mygod.ro - 2008

by Antonio Eram on Dec 23, 2008

Accessibility

Upload Details

Usage Rights

1 Embed 1

Statistics

www.mygod.ro - 2008 — Presentation Transcript