Responsive Webdesign

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Ready for responsive? It’s not just about layout design: a responsive redesign will raise challenges with your content strategy, layout organization, cms and technology solution.
This workshop introduces attendees to the mindset and techniques necessary for embracing the fluid nature of the web. This half-day session will review the basic principles of responsive web design, including addressing topics such as user experience and best practices, grid design and rapid prototyping techniques.

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Responsive Webdesign

  1. Responsive Web Design Antonio  De  Pasquale   Senior Interaction Designer at frog @myinteraction ! ! ! !
  2. My name is Antonio De Pasquale I'm a Senior Interaction Designer at frog Milan ! ! ! A little about me I'm specialized in digital interfaces & user experience I'm passionate about the "aesthetics" of movement I'm from Sicily and I love the sea. ! ! @myinteraction
  3. Responsive Web Design Workshop | Milan March 2014 Concept Framework Layout Grids & Modules Going in depth with a Top down approach Pillars The approach
  4. Responsive Web Design Workshop | Milan March 2014 Design thinking 
 in the responsive age Framework & UX Principles Design Challenges & Opportunities Grids & Low Fidelity prototype Table of contents Start a responsive 
 design project Theory Practice
  5. Responsive Web Design Workshop | Milan March 2014 Confucius I hear and I forget. 
 I see and I remember. 
 I do and I understand.
  6. Responsive Web Design Workshop | Milan March 2014 25’ DESIGN THINKING 
 IN THE RESPONSIVE AGE
  7. Responsive Web Design Workshop | Milan March 2014 Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. Antonine De Saint Exupéry
  8. Responsive Web Design Workshop | Milan March 2014 What is the User Experience? User Experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.
  9. Responsive Web Design Workshop | Milan March 2014 Research Concept Wireframe Visual Develop User testDocument A typical waterfall UX design process From concept design to the final product on the market
  10. Responsive Web Design Workshop | Milan March 2014 Waterfall model doesn’t make that much sense in the responsive age. ! That model worked 3/4 years ago when we lived in a different context with different devices It's over
  11. Responsive Web Design Workshop | Milan March 2014 Yesterday Desktop app, fixed grid, mobile interfaces
  12. Responsive Web Design Workshop | Milan March 2014 Today Smart Tv, Web App, Mobile, Console, Responsive design
  13. Responsive Web Design Workshop | Milan March 2014 Browser war Vs Technology evolution An evolving landscape, where new technology are pushing the boundaries of web experiences 56% 10.2% Browser Analytics Global - January 2014
  14. Responsive Web Design Workshop | Milan March 2014 A different design workflow Things are changing. We need to evolve the process Research Concept Wireframe Visual DevelopPrototypeSketch User testReview
  15. Responsive Web Design Workshop | Milan March 2014
  16. Responsive Web Design Workshop | Milan March 2014 What is the shape of digital experiences? The evolution of technology is changing the boundaries of design
  17. Responsive Web Design Workshop | Milan March 2014 Same contents, different shapes Web sites, applications, digital softwares are not static templates anymore. They are frames in an extended fluid experience.
  18. Responsive Web Design Workshop | Milan March 2014 1920 px 1440 px 1024 px 320 px Design for the responsive age We need to sketch, visualize, test, prototype and understand the dynamic behaviours on different devices with different proportions & resolutions. Our job now is to create future friendly design ecosystems.
  19. Responsive Web Design Workshop | Milan March 2014 Single layouts are not relevant anymore. What is important is the overall experience across all the different devices and screens form factor. From templates to the experience
  20. Responsive Web Design Workshop | Milan March 2014 What is responsive design? It looks different and things jiggle around, scale, re-order, appear, and disappear so it works well in your browser size or whatever device you’re using to view it... A quick and dirty answer:
  21. Responsive Web Design Workshop | Milan March 2014 What is responsive design? A more formal definition: Responsive web design means designing your website so that it responds to your users environment based on screen- size, platform and orientation.
  22. Responsive Web Design Workshop | Milan March 2014 When everything started?
  23. Responsive Web Design Workshop | Milan March 2014 Rather than quarantining our content into disparate, device-specific experiences, we can use media queries to progressively enhance our work within different viewing contexts. Ethan Marcotte
  24. Responsive Web Design Workshop | Milan March 2014 768 1440 1024 320 1280
  25. Responsive Web Design Workshop | Milan March 2014 What we need to create a responsive project? Content strategy Flexible grid layout Flexible images and media Media queries Ingredients
  26. Responsive Web Design Workshop | Milan March 2014 Content Strategy You can create good experiences without knowing the content.
 What you can’t do is create good experiences without knowing your content structure.
  27. Responsive Web Design Workshop | Milan March 2014 Content Coreography We can begin to choreograph content proportional to screen size, serving the best possible experience at any width.
  28. Responsive Web Design Workshop | Milan March 2014 Content Coreography @media screen and (max-width: 33.236em) { #main { display: flex; } #main > nav, #main > aside { flex: 1; } #main > article { flex: 2; } #main > nav { order: 0; } #main > article { order: 1; } #main > aside { order: 2; } Grid will be perfect to organize the layout structure with high-level elements whereas Flexbox will be best-suited for some modules that require specific alignments and ordering < header > < article > < footer > < nav > < aside >
  29. Responsive Web Design Workshop | Milan March 2014 Fluid grids & layouts A fluid grid will still structure the content consistently and predictably but its size and positioning will change depending on the available size of the display. The essence of flexible grids relies on stop thinking in fixed pixels and start considering percentage units (element’s width /grid’s size e.g. 200px/ 960px*100 = 20.83%).
  30. Responsive Web Design Workshop | Milan March 2014 Fluid grids & layouts If we could treat font sizes not as pixels, but as proportions measured against their container, we could do the same with the different elements draped across our grid. Target : context = results 24 : 16 = 1.5em 700 : 988 = 0.7085 Font style DIV
  31. Responsive Web Design Workshop | Milan March 2014 Fluid images & media 1024 768 320 Fluid images: the image’s width is forced to match the width of its container scaling accordingly.
  32. Responsive Web Design Workshop | Milan March 2014 Fluid images & media 1280 768 320 Crop images: images are cropped dynamically so that they fit into their containers as the containers resize.
  33. Responsive Web Design Workshop | Milan March 2014 Fluid images & media Fluid images Vs Image crop .responsive-scale{ width:100%; padding-bottom: 66.666666666667%; /* 960px/1440px */ background-image:url(img/fluid/image-1440x960.jpg); background-size:cover; background-position:center; /* IE fix */ } .responsive-crop{ width:100%; height:960px; background-image:url(img/fluid/image-1440x960.jpg); background-size:cover; background-position:center; /* IE fix */ } .responsive-scale .responsive-crop 100% width 100% width 66.6% height
  34. Responsive Web Design Workshop | Milan March 2014 Fluid images & media Fixed aspect ratio vs fluid aspect ratio div.column { /* The background image must be 800px wide */ max-width: 800px; } ! figure.fluidratio { padding-top: 10%; /* slope */ height: 120px; /* start height */ ! background-image: url(http://voormedia.com/examples/amsterdam.jpg); background-size: cover; -moz-background-size: cover; /* Firefox 3.6 */ background-position: center; /* Internet Explorer 7/8 */ } 4:1 2:1 800 px 120 px
  35. Responsive Web Design Workshop | Milan March 2014 Fluid images & media 600x400 px file (7kb) ! 0% JPEG compression displayed in 600x400
  36. Responsive Web Design Workshop | Milan March 2014 Fluid images & media Images size: images at an high resolution with the maximum compression rate can be displayed with high quality at a different resolution 300x200 px file (21kb) ! 80% JPEG compression displayed in 300x200 600x400 px file (7kb) ! 0% JPEG compression displayed in 300x200
  37. Responsive Web Design Workshop | Milan March 2014 Fluid images & media Deliver pixel perfect images to the latest HiDPI screens and provide your slower internet connected 
 users with lightning fast bandwidth efficient images.
  38. Responsive Web Design Workshop | Milan March 2014 Breakpoints & Media queries Breakpoints: horizontal widths we’ll need to accommodate in our responsive design.Width: 1024px Width: 1024px Width: 480px Width: 320px Break point & resolutions
 320 (Phone – portrait) 480 (Phone – landscape + portrait) 600 (Small tablet – portrait) 768 (Large Tablet – portrait) 800 (Phone + Small tablet – landscape) 1024 (Large Tablet– landscape)` 1280 (Desktop) 1440> (Wide screen desktop) Width: 1280pxWidth: 1440px
  39. Responsive Web Design Workshop | Milan March 2014 Breakpoints & Media queries Examples of different Media Queries ! Media Queries is a CSS3 module allowing content rendering to adapt to conditions such as screen resolution (e.g. smartphone vs. high definition screen).
  40. Responsive Web Design Workshop | Milan March 2014 “Fluid grids, flexible images, and media queries are the three technical ingredients for responsive web design, but it also requires a different way of thinking. Ethan Marcotte
  41. Responsive Web Design Workshop | Milan March 2014 A different way of thinking Work on everything Design for many sizes at once ! Clean design Reduce clutter, essential content only ! Design from the content out Let content decide breakpoints Design is how it works Not how it looks ! Less Graphic files CSS gradients, font icons ! Keep learning
 Responsive images? Polyfills? 1 2 3 4 5 6
  42. Responsive Web Design Workshop | Milan March 2014 Should I go responsive or not? Project context Complexity and functionality Skill set of your team Budget and timelines Client expectations It depends. ?
  43. Responsive Web Design Workshop | Milan March 2014 Example of best responsive web design Editorial (e.g. Tech/Cheap News) eCommerce (e.g Fashion) Media (e.g Video blog) Portfolio (e.g Singer)Corporate (e.g Telco,No Profit )
  44. Responsive Web Design Workshop | Milan March 2014 The Next Web Editorial http://thenextweb.com/
  45. Responsive Web Design Workshop | Milan March 2014 The Boston Globe Editorial www.bostonglobe.com
  46. Responsive Web Design Workshop | Milan March 2014 Time Editorial time.com
  47. Responsive Web Design Workshop | Milan March 2014 Ted Talk Media http://thenextweb.com/
  48. Responsive Web Design Workshop | Milan March 2014 A book apart eCommerce www.abookapart.com
  49. Responsive Web Design Workshop | Milan March 2014 World Wife Life Corporate worldwildlife.org
  50. Responsive Web Design Workshop | Milan March 2014 I’m Jithin Portfolio iamjithin.me
  51. Responsive Web Design Workshop | Milan March 2014 Media Queries Responsive web design repository mediaqueri.es
  52. Responsive Web Design Workshop | Milan March 2014 START A RESPONSIVE DESIGN PROJECT 15’
  53. Responsive Web Design Workshop | Milan March 2014 How can I start? Project Structuring a project is a fundamental step to outline the pillars of the experience of your service applications.
  54. Responsive Web Design Workshop | Milan March 2014 Discover Design Delivery Designers follow UX Methods that facilitate their workflow from 
 the first insights to the final product delivery. A Design methodology Project
  55. Responsive Web Design Workshop | Milan March 2014 Discover Design Delivery Insight Benchmark Concept IA/ Ixd VD Prototype Test Document Develop Designing is about aligning the purpose of a product with the user’s needs in a specific context, allowing them to engage with the product more than ever before. A detail view on the process
  56. Responsive Web Design Workshop | Milan March 2014 Sketch a raw concept to visualise ideas through 
 a first draft exploration. Setting a vision
  57. Responsive Web Design Workshop | Milan March 2014 Analyzing content, user behaviours and competitors 
 are fundamental steps to understand your industry. User needs & website goals
  58. Responsive Web Design Workshop | Milan March 2014 Exploring concept ideas by sketching a first content organisation is the first step to define the information architecture. Concept design
  59. Responsive Web Design Workshop | Milan March 2014 IA & Global patterns Information architecture focuses on the organization and structure of content in a manner in which a user can navigate through it.
  60. Responsive Web Design Workshop | Milan March 2014 Analyze problems & constrains. 
 Refine ideas and explore all the details to make it possible. Explore the details
  61. Responsive Web Design Workshop | Milan March 2014 Wireframes & Sketches Wireframing is fundamental because it allows the designer to plan the layout and interaction by sketching UI elements.
  62. Responsive Web Design Workshop | Milan March 2014 In a responsive website, it is important to stress the concept of modularity of the components, in order to facilitate both the design and the development. Wireframes & Modules Module A (desktop) Module A (Mobile) Module A (variations)
  63. Responsive Web Design Workshop | Milan March 2014 A template is a key screen/layout which is used as a model for other pages within the application. Wireframes & Templates
  64. Responsive Web Design Workshop | Milan March 2014 Visualize & prototype your concept. 
 Get the feel of the real impact in a physical way. Explore the details
  65. Responsive Web Design Workshop | Milan March 2014 The size of your body text doesn’t depend on your personal preference. It depends on reading distance. Olivier Reichenstein
  66. Responsive Web Design Workshop | Milan March 2014 Making responsiveness is about providing readable content for any device, and that means starting with type. It’s already all about typography Responsive will be 99.9% typography
  67. Responsive Web Design Workshop | Milan March 2014 Making responsiveness is about understanding the complexity, balancing typography and styles across multiple screens. Typographic approach Style tile generator
  68. Responsive Web Design Workshop | Milan March 2014 Making responsiveness is about building all the UI elements and components in a consistent and structured way. Design the details
  69. Responsive Web Design Workshop | Milan March 2014 Making responsiveness is about assets independent from resolution. High pixel density displays prompt us to create future-proof solutions for graphics. Resolution indipendence SVGPNG Icon Font Generator - Fontello
  70. Responsive Web Design Workshop | Milan March 2014 Feel the experience Making responsiveness is about prototyping with code and testing your projects on real devices and screen resolutions.
  71. Responsive Web Design Workshop | Milan March 2014 Testing approach Making responsiveness is about continuous tests & debugging in multiple ways: Web inspector view, Labels & Character Counters. Safari Web Inspector Span Character Counter
  72. Responsive Web Design Workshop | Milan March 2014 FRAMEWORK AND 
 UX PRINCIPLES 15’
  73. Responsive Web Design Workshop | Milan March 2014 Why we need design patterns? A design pattern in architecture and computer science is a formal way of documenting a solution to a design problem in a particular field of expertise. An organized collection of design patterns that relate to a particular field is called a pattern language.
  74. Responsive Web Design Workshop | Milan March 2014 Responsive design patterns As more designers embrace this technique, we're not only seeing a lot of innovation but the emergence of clear patterns as well. Layout Navigation Content
  75. Responsive Web Design Workshop | Milan March 2014 Tiny Tweaks This technique keeps the structure of the website consistent while scaling, relaying on each block for content adaptation.
  76. Responsive Web Design Workshop | Milan March 2014 Build Windows Tiny Tweaks buildwindows.com
  77. Responsive Web Design Workshop | Milan March 2014 Mostly Fluid It is a technique based on a multi-column layout that relies on fluid grids and images while scaling, and stacks columns vertically in its narrowest width.
  78. Responsive Web Design Workshop | Milan March 2014 Five Simple Steps Mostly Fluid fivesimplesteps.com
  79. Responsive Web Design Workshop | Milan March 2014 Column drop This technique starts with a multi-column layout and ends up with a single column layout, dropping columns along the way as screen sizes get narrower.
  80. Responsive Web Design Workshop | Milan March 2014 The Novel Column drop introducingthenovel.com
  81. Responsive Web Design Workshop | Milan March 2014 Column drop v.2 This technique starts with a multi-column layout and ends up with a single column layout, hiding columns along the way as screen sizes get narrower.
  82. Responsive Web Design Workshop | Milan March 2014 Stop Press Column drop v.2 stoppress.co.nz
  83. Responsive Web Design Workshop | Milan March 2014 Layout Shifter This technique shifts the left hand navigation column to the top in order to optimize the navigation while scaling to narrower screen width.
  84. Responsive Web Design Workshop | Milan March 2014 Food Sense Layout shifter foodsense.is
  85. Responsive Web Design Workshop | Milan March 2014 Off Canvas The Off Canvas pattern for multi-device layout takes advantage of space off the screen to keep content or navigation hidden until either a larger screen size allows it to be visible or a user takes action to expose it.
  86. Responsive Web Design Workshop | Milan March 2014 Facebook Off Canvas facebook.com
  87. Responsive Web Design Workshop | Milan March 2014 Select Navigation This technique condenses the main navigation in a simple dropdown menu when it scales down on mobile devices (old approach)
  88. Responsive Web Design Workshop | Milan March 2014 Viljamis Select navigation
  89. Responsive Web Design Workshop | Milan March 2014 Toggle navigation The toggle is similar to the footer anchor approach, but instead of jumping down to an anchor at the bottom of the page, the menu slides open right in the header.
  90. Responsive Web Design Workshop | Milan March 2014 Starbucks Toggle navigation
  91. Responsive Web Design Workshop | Milan March 2014 Footer Navigation This clever solution keeps the nav list at the footer of the site, while the header contains a simple anchor link pointing to the footer nav.
  92. Responsive Web Design Workshop | Milan March 2014 Contents magazine Footer navigation
  93. Responsive Web Design Workshop | Milan March 2014 Stacked top links navigation In this solution all the main navigation is always directly visibile on top and every link use a single row in the mobile version.
  94. Responsive Web Design Workshop | Milan March 2014 Codepen Stacked top links navigation
  95. Responsive Web Design Workshop | Milan March 2014 Left Nav Flyout The nav is accessed by a menu icon, which reveals a tray that slides in from the left and moves the main content over to the right.
  96. Responsive Web Design Workshop | Milan March 2014 Sequence Left nav Flyout
  97. Responsive Web Design Workshop | Milan March 2014 Priority + Navigation When it comes to content priority in certain situations it’s possibile to display less links on the main navigation on top while maintaining the full list in the footer.
  98. Responsive Web Design Workshop | Milan March 2014 Justmarkup Priority + Navigation
  99. Responsive Web Design Workshop | Milan March 2014 The toggle is similar to the footer anchor approach, but instead of jumping down to an anchor at the bottom of the page, the menu slides open right in the header. Priority + Navigation v.2
  100. Responsive Web Design Workshop | Milan March 2014 Microsoft Priority + Navigation v.2
  101. Responsive Web Design Workshop | Milan March 2014 Source order According to the contents it’s possibile to switch the order and the position of specific modules across different breakpoints. 1st in source 2nd in source1st in source 2nd in source
  102. Responsive Web Design Workshop | Milan March 2014 Order shift In responsive design content organization is flexible. It’s possibile to change the modules order according to different breakpoints. 1 2 3 5 4 5 3 4 1 2
  103. Responsive Web Design Workshop | Milan March 2014 Grouping contents It’s possibile to collapse multiple contents in a dynamic container (e.g. Carousel) that helps to visualize the same amount of contents on different breakpoints.
  104. Responsive Web Design Workshop | Milan March 2014 GRID SYSTEM & LOW FIDELITY
 PROTOTYPES 15’
  105. Responsive Web Design Workshop | Milan March 2014 "If I can't picture it I can't understand it" Albert Einstein
  106. Responsive Web Design Workshop | Milan March 2014 106 Bill Buxton, 2007 - Sketching user experiences: Paul Laseau, 1980 Graphic Thinking for architects & designers The design process is a cycle of elaboration and reduction. Design processElaboration of ideas Reduction of ideas Design process
  107. Responsive Web Design Workshop | Milan March 2014 107 Design processElaboration of ideas Reduction of ideas Bill Buxton, 2007 - Sketching user experiences: Paul Laseau, 1980 Graphic Thinking for architects & designers Design process The goal of the elaboration phase is to generate as many different ideas as possible, 
 while the reduction phase is meant to select one of those ideas and carefully refine it. Frameworks Prototypes
  108. Responsive Web Design Workshop | Milan March 2014 Frameworks are designed to get you up and running with a functional prototype fast and easy. There are lots of questions around whether you should use a framework in your project, and if so what is the best framework for your particular project. Framework & grid systems
  109. Responsive Web Design Workshop | Milan March 2014 Design framework Today there are many frameworks on the market: Bootstrap, Foundation, Less Framework. All you need is just start to design!
  110. Responsive Web Design Workshop | Milan March 2014 Grid systems Grid systems help designers and developers to make fully responsive websites, eliminating the frustration of flicking between browsers looking for alignment errors.
  111. Responsive Web Design Workshop | Milan March 2014 Prototypes help designers to explore interactions patterns, explain design solutions and communicate and evaluate the overall user experience. * Universal Design Principles by William Lidwell Prototypes
  112. Responsive Web Design Workshop | Milan March 2014 "Now that we can do anything, what should we do?" Bill Buxton
  113. Responsive Web Design Workshop | Milan March 2014 113 Design & prototype For every flow identify the key screen of the process. To start prototyping you need to understand what are the fundamental steps to communicate your concept.
  114. Responsive Web Design Workshop | Milan March 2014 114 Prototypes can have various levels of complexity and details following all the different steps of design development, from a low to high level of fidelity. IA Sketch IXD Wireframe VD Mockup Functional Prototype Prototypes What is the right level of detail? How can I choose the right model?
  115. Responsive Web Design Workshop | Milan March 2014 Low-fidelity Vs High fidelity prototypes Two different prototype approaches to improve and support the design activity 115 High fidelity Low fidelity Levels of fidelity
  116. Responsive Web Design Workshop | Milan March 2014 Low-fidelity (lo-fi) prototyping is characterized by a quick and easy translation of high-level design concepts into tangible and testable artifacts. 116 Levels of fidelity High fidelity Low fidelity
  117. Responsive Web Design Workshop | Milan March 2014 Cons Pro • Low development costs • Easy to evaluate multiple ideas • A good tool to communicate • Start showing UI constrains • Good to identify market requirements • Good to test the proof of concept • Limited functionality • Limited set of requirements for the development • Needs the support of a facilitator • Not really useful once the requirements list is already fixed • Not really useful in case of usability test • Limited capacity of a realistic and fluid navigation A clear advantage of lo-fi prototyping is extremely low cost and non-programmers can actively be part of the idea - crystallization process. Levels of fidelity Low fidelity
  118. Responsive Web Design Workshop | Milan March 2014 118 High-fidelity prototypes reach from more detailed paper prototypes to fully interactive simulations. According on the detail level of HTML prototypes users can see dialog windows, react on messages and enter form data. Levels of fidelity High fidelity Low fidelity
  119. Responsive Web Design Workshop | Milan March 2014 Prototypes are high-fidelity, because they show the real system behaviour in an interactive manner rather than just presenting static screens. Detailed prototypes can be built as quick and easy as the low- fidelity ones with the right tools. 119 Levels of fidelity High fidelity Cons Pro • Full functionality • Full interactive • Can be used directly by final users • Clear concept and navigation model • Perfect for usability test • Look & feel of the final product • It works as live examples of the product requirements • Used for marketing and research tests • More expensive to develop • Time consuming to build a functional version • Not efficient to test the proof of concept • Not efficient to define the first user requirements
  120. Responsive Web Design Workshop | Milan March 2014 120 Vertical prototype Horizontal prototype Horizontal prototypes display a wide range of features 
 but without fully implementing all of them; Vertical prototypes do not attempt to show what will be in a system but they focus on implementing a small set of features in a nearly-complete fashion. High fidelity Low fidelity Levels of fidelity
  121. Responsive Web Design Workshop | Milan March 2014 High Horizontal Final productUsability test Concept modelThrow away Vertical Low Levels of fidelity
  122. Responsive Web Design Workshop | Milan March 2014 “It’s the little details that are vital. Little things make big things happen.” Coach John Wooden
  123. Responsive Web Design Workshop | Milan March 2014 Types of prototypes Storyboards Paper mockups Interactive wireframes Motion wireframes UI Walkthrough Motion prototype Interactive prototype Code prototype Low fidelity High fidelity
  124. Responsive Web Design Workshop | Milan March 2014 Low fidelity / No interaction Storyboard
  125. Responsive Web Design Workshop | Milan March 2014 Low fidelity / Low interaction Paper mockups iOs Stencil / Protosketch
  126. Responsive Web Design Workshop | Milan March 2014 Medium fidelity / Low interaction Interactive wireframes Axure / Proto.io
  127. Responsive Web Design Workshop | Milan March 2014 Medium fidelity / Low interaction Motion prototype Keynote / After Effects
  128. Responsive Web Design Workshop | Milan March 2014 Interactive prototype High fidelity / Medium interaction inVision / UX Pin / Brief
  129. Responsive Web Design Workshop | Milan March 2014 Code prototype High fidelity / High interaction Adobe Edge Reflow / Inspect / Muse / Dreamweaver
  130. Responsive Web Design Workshop | Milan March 2014 Storyboards Paper mockups Interactive wireframes Motion wireframes Love Quick and dirty Easy to do Fast feedback Very inclusive ! ! Hate Not quick enough Too dirty Hard to share Not self explaining Love Detailed and solid Good for defining content & explain behaviours ! ! Hate Hard for user testing Too functional with less experience of the flow Love Emotional High quality feedback Testing dynamic behaviours ! ! ! Hate Time to build them Software knowledge Works better in an advanced state Love High level concept modelling Clear concept vision Easy to do ! ! Hate Too high level Low focus on the interaction model Not easy to understand for non designers Levels of fidelity Low fidelity
  131. Responsive Web Design Workshop | Milan March 2014 Love Easy to do High quality UI Fast feedback Pixel perfect design ! ! Hate No interactivity Not self explaining No hyperlinks No animation Love High quality UI Smooth motion design Clear system dynamics Cheaper than coding ! ! Hate No interactivity No user flow No touch feedback Time consuming Love Easy to do High quality UI Clear interactions Flow simulation ! ! Hate Time to build them Basic software knowledge Work better in an advanced state Love Test interactivity Perfect for testing process & flow Experience in contest ! ! Hate Software knowledge Time for building the prototype Limiting the design process Levels of fidelity High fidelity UI Walkthrough Motion prototype Interactive prototype Code prototype
  132. Responsive Web Design Workshop | Milan March 2014 DESIGN CHALLENGES & OPPORTUNITIES 10’
  133. Responsive Web Design Workshop | Milan March 2014 Next steps For your next RWD project think about your overall strategy first and then sketches, wireframes & start design with code. SketchesConcept Prototype
  134. Responsive Web Design Workshop | Milan March 2014 No more static layouts
  135. Responsive Web Design Workshop | Milan March 2014 More elements and less layouts Responsive design is dynamic and it follows the fluid nature of the web. Don’t think at static layouts but at structured dynamic components. Pure CSS Bootsrap Js
  136. Responsive Web Design Workshop | Milan March 2014 Think about tablets Today there are still more installed PCs in the world than smartphones or tablets. Next year, that’s likely to change. The post pc era - IDC Forecast Chart
  137. Responsive Web Design Workshop | Milan March 2014 Dealing with the past Find smart solutions to scale down your responsive projects
 on old browsers with different degradation techniques. Nothing or degradation Simplify cross browser/ devices compatibility Browser evolution
  138. Responsive Web Design Workshop | Milan March 2014 Test on real devices Test on Real Mobile Devices without breaking the Bank ! Testing on actual devices is now absolutely essential part of the web design. Many crucial aspects of a web can’t be discovered with emulators: true site performance, device capabilities, form pix factor, pixel density and impact on the network Test on real mobile devices without breaking the bank
  139. Responsive Web Design Workshop | Milan March 2014 The right tool for what! Before choosing a tools it's important to understand the final scope of your prototype. You can use different prototyping tools to develop your concept but it's important to... What is the right tool?
  140. Responsive Web Design Workshop | Milan March 2014 140 Use prototype to verify all the different aspects of your design with different levels of fidelity according to the stage of the project Release Early Release Often
  141. Responsive Web Design Workshop | Milan March 2014 141 It's not important to close everything before testing your design concept. 
 Every stage is a possible entry point to verify, discuss, iterate, design. Fail Early Fail Often
  142. Responsive Web Design Workshop | Milan March 2014 High fidelityLow fidelity  Hand  Sketch Linked  pdf Interac2ve   Wireframe   Video   simula2on Semi   func2onal   prototype Full  func2onal   prototype Try and test different tools. This allows you to prototype in different ways, with different levels of fidelity / quality and time consumption for the same goal. Prototype archetype Vs Fidelity
  143. Responsive Web Design Workshop | Milan March 2014 For mobile application the environment is everything and it is fundamental to understand the overlapping spheres of context. * Design Sketch: The Context of Mobile Interactions - N.Savio J.Braiterman (white paper) * http://www.giantant.com/output/mobile_context_model.pdf The context is fundamental
  144. Responsive Web Design Workshop | Milan March 2014 High fidelity can waste resources and risk a mediocre path because better options were never given a chance. 
 
 Low fidelity, on the other hand, means that the details never get filled in, yielding a half-baked result. UX Booth Design & Fidelity | http://www.uxbooth.com/articles/concerning-fidelity-and-design/ Time Fidelity Sketches Wireframes Mockups Prototypes The right level of fidelity
  145. Responsive Web Design Workshop | Milan March 2014 The life of your prototype is directly connected 
 to the problem it has to solve. More cycles, more refinements: better results! Design Evaluate CommunicateIterateShort cycle Long & progressive The Prototype lifecycle
  146. Responsive Web Design Workshop | Milan March 2014 The perfect tool is the one that helps you to test and verify your design and communicate your concept in the best way. Communicate it right.
  147. Responsive Web Design Workshop | Milan March 2014 FURTHER 
 READINGS
  148. Responsive Web Design Workshop | Milan March 2014 Books Sketching User Experiences: Getting the Design Right and the Right Design ! Bill Buxton 2007 Responsive Web Design ! Ethan Marcotte 2011 CSS3 for Web Designers ! Dan Cederholm 2012 Mobile First ! Luke Wroblewski 2011
  149. Responsive Web Design Workshop | Milan March 2014 Articles & References Prototype toolsUX Culture Design Workflow Wireframing Responsive design workflow on multiple touchpoints ! http://viljamis.com/blog/2012/responsive-workflow/ Design process 
 in the responsive age ! http://www.slideshare.net/pkattera/design- process-for-responsive-web-design Does form follow function? ! http://www.smashingmagazine.com/2010/03/23/ does-form-follow-function/ Embracing the UX Spectrum ! http://uxmag.com/articles/embracing-the-ux- spectrum Visualizing the user experience ! http://www.slideshare.net/grantrobinson/ visualising-the-user-experience-2261349 Where wireframes are concerned ! http://uxmag.com/articles/where-wireframes-are- concerned Design better & faster with rapid prototyping ! http://www.smashingmagazine.com/2010/06/16/ design-better-faster-with-rapid-prototyping/ Sketching the User Experience ! http://www.slideshare.net/antoniodepasquale/ sketching-the-user-experience Responsive design will be 99.9% typography
 http://www.welcomebrand.co.uk/thoughts/the- responsive-web-will-be-99-9-typography/ Prototyping for Responsive Web Design ! http://www.slideshare.net/mrscammels/ prototyping-for-responsive-web-design Test on real devices: How to? ! http://bradfrostweb.com/blog/mobile/test-on-real- mobile-devices-without-breaking-the-bank/ Motion & Gesture Interactions in the digital age ! http://www.slideshare.net/antoniodepasquale/ motion-gesture-interactions-in-the-digital-age
  150. Responsive Web Design Workshop | Milan March 2014 Articles & References Typography & PrototypeInteraction model Media & responsive Icons & sprites Responsive image solution ! http://mobile.smashingmagazine.com/2013/07/08/ choosing-a-responsive-image-solution/ Content choreography ! http://trentwalton.com/2011/07/14/content- choreography/ Responsive navigation patterns ! http://bradfrostweb.com/blog/web/responsive-nav- patterns/ Responsive background images with fixed or fluid aspect ratio ! http://voormedia.com/blog/2012/11/responsive- background-images-with-fixed-or-fluid-aspect- ratios Optimizing UX with responsive web design ! http://www.slideshare.net/clarissapeterson/ optimizing-user-experience-with-responsive-web- design Prototype Responsive Typography ! http://viljamis.com/blog/2013/prototyping- responsive-typography/ Aspect ratio & responsive web design ! http://www.sitepoint.com/maintain-image-aspect- ratios-responsive-web-design/ Complex navigation patterns 
 for responsive web design
 http://bradfrostweb.com/blog/web/complex- navigation-patterns-for-responsive-design/ Resolution independence for responsive web design ! http://coding.smashingmagazine.com/2012/01/16/ resolution-independence-with-svg/ Flow Type & Responsive typography ! http://simplefocus.com/flowtype/! http://coding.smashingmagazine.com/2013/09/18/ introducing-flowtype-js/ Responsive web design showcase ! http://responsiveshowcase.com/! http://mediaqueri.es/popular/ Responsive web fonts & icons ! http://webstandardssherpa.com/reviews/ responsive-webfont-icons
  151. Responsive Web Design Workshop | Milan March 2014 Thanks! @myinteraction to continue the discussion! ! !

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