La Over the Top TV: content based applications e modelli di business alternativi

  • 1,351 views
Uploaded on

La Over the Top TV: content based applications e modelli di business alternativi …

La Over the Top TV: content based applications e modelli di business alternativi
Antonio Pavolini
Digital Experience Festival, 11.3.2011

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,351
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
38
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Online Video, the Road to a“Lean Back” UX on the Sofa Screen
    La Over the Top TV:
    content-basedapplications
    e modelli di business alternativi
    Antonio Pavolini
    Senior Analyst, Media Industry – Telecom Italia
    Milan - March 11th, 2011
  • 2.
    • Lo Scenario
    • 3. Il nuovo Ecosistema dei Media
    • 4. The UX Issue
    Di cosa parliamo oggi
  • 5. Lo scenario
  • 6. La Tv del salotto sotto assedio
  • 7. The New Kidz on the Block
  • 8. The New Kidz on the Block
  • 9. The New Kidz on the Block
  • 10. Broadcast
    Wholesale CDN
    Wholesale CDN+
    Custom solution
    Distribution Platform: CDN + Digital Identity + CRM
    una soluzione per ogni segmento
  • 11. Il nuovo ecosistema
  • 12. WillingnessToPay?
  • 13. Where’s the Beef?
  • 14. New BizMods: In Media StatVirtus
  • 15. Independent Content Providers
  • 16. A.D. 1990
    A.D. 2020
    vincoli, regole, requisiti + €
    The Web
    content production
    content ownership
    content distribution
    pubblicità
    Chi detiene « la sostanza »
    delcontenuto :
    Chi detienela capacità
    trasmissiva, fissando
    i vincolitecnologici
    (broadcast) e di fruizione
    da parte dell’utente (flusso)
    • Operatoriterrestri (RAI, MS)
    • 22. Operatorisatellitari (SKY)
    Chi detienela capacità di
    « dar forma » al contenuto
    nelrispetto dei vincoli
    posti da chi lodistribuirà:
    • Società di produzione
    • 23. Società di post-produzione



    SPONSOR
    content subsidizing
    fruitori
    EnhancedPlatform provider (CDN, QoS, Billing,…)
    vincoli, regole, requisiti + €
    i soldi si riavvicinano ai contenuti?
  • 24. sta già succedendo
  • 25. sta già succedendo
  • 26. sta già succedendo
  • 27. contentbasedapplicationplatform
  • 28. contentbasedapplications
  • 29. contentaggregationplatform
  • 30. Adv
    Based
    Paid Content
    ???
    ???
    bizmod: innominato o innominabile?
  • 31. The UX Issue
  • 32. Lean Back
  • 33. LeanForward
  • 34. Source :OVEC, 2009
  • 35.
  • 36. the answers
  • 37. no-network
  • 38. online video intermediators
  • 39. Online Video Aggregators
  • 40. online video disintermediators
  • 41. and again…
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. a smartanswer: Redux
  • 47. a smartanswer: Redux
  • 48.
  • 49. thankyou. now, debate!
    Picture Courtesy of 1stArtGallery.com
    Antonio Pavolini
    Senior Analyst, Media Industry – Telecom Italia