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New actors in the post industrial global economy: Wal Mart
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New actors in the post industrial global economy: Wal Mart

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Master IMC's final work presentation ENG

Master IMC's final work presentation ENG

Published in Business , Career
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  • Presentazione project work master IMC, A.A. 2006/2007. Autor: Antonio Maiuri

Transcript

  • 1. Rome, February 13 2008 Doc. Antonio Maiuri New actors in the post industrial global economy: Wal  Mart
  • 2.
    • Wal  Mart’s numbers:
    • Operate in 15 foreign States under differents brands.
    • 6500 stores spreaded around the world. 4000 of them in the US.
    • 80% of the US population has a WM store in a range of 8 km from home.
    • WM holds the 21% of toys’ US market share, 23% of cosmetics and 27% of home goods.
  • 3.
    • Wal  Mart’s numbers: main competitors’ revenues
    • 1.900.000 employees in front to the first competitor’s 355.000 employees
    source: the internet
  • 4.
    • Augmenting end user’s value with the cost reduction of sought benefits, through to the following formula:
    • Generate revenues accross the augmented storehouse’s supply rotation.
    • Business model: Cost leadership
  • 5.
    • “ Productivity cycle” theory:
    Costs reduction Retail prices reduction Sales increase Revenues increase
  • 6.
    • Porter’s “5 forces model”
    Inner competitiveness Suppliers’ bargain power Buyers’ bargain power New entrants Substitutive products Pressure upon suppliers
  • 7.
    • Strengthens:
      • Economies of scale, huge catchment area, high brand equity.
    • Weakness:
      • Decentralized stores, staff reduced to the minimum.
    • Opportunity:
      • Foreign markets penetration and diversification.
    • Threats:
      • High competitiveness, clients’ unfaithfulness, “prices war”.
    • SWOT analisys
  • 8.
    • Influence on top of the supply chain: the suppliers accept..
    • to reorganize their costs structure.
    • to decrease of 5% per year their products’ price.
    • to bring modifies to existing products (packaging, product, etc)
    • to finance marketing researches to improve products’ exposure through the store (e.g. category captain)
    • to a Just in time logistics through each store.
  • 9.
    • In conclusion:
    • Controlling goods’ sell-out price, Wal  Mart determines de facto the sell-in price within the supply chain.
    • Wal  Mart does not suffer , but exerts pressure upon suppliers which want to relate commercially with him, giving “less power”, in the specific case, to Porter’s theory.
  • 10.
    •          
    • Thanks for the attention!
    •          
    Contact: antonio.maiuri@alice.it