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2020 Internet Trends for the Tourism Sector
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2020 Internet Trends for the Tourism Sector

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2020 Internet Trends for the Tourism Sector

2020 Internet Trends for the Tourism Sector

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  • 1. 2020 Internet Trends for the Tourism Sector Toni Mascaró - Director eMascaró Crosmedia http://www.emascarotourism.com http://www.tonimascaro.com Twitter: @tonimascaro
  • 2. 01.  LA  VISIBILIDAD  Visibility
  • 3. Your  hotel  is  here   Where are you?
  • 4. @   @   @   @   @  @   @   @   @  @   The old Marketing
  • 5. Social Networks Chat eMail SMS Skype Facebook Linkedin Twitter Coments The big conversation 2.0   WhatsApp
  • 6. Where We Are? Distribution   Online projects   Loyalty / CRM   Online Booking   Contents   Marketing online   Metrics Social Networks   I n t e r n e t   T o u r i s m   Revenue  
  • 7. The new Internet World   Opinion Leaders   Apps   Vertical Social Networks   Next generation Search Engines   Virtual Assistants   Experiences   New devices & Interfaces   2.0 Ecosystems   Contents Aggregators   Bots   Smart Destinations   Innovative OTA’s   Mashups   Reputation   Online Maps  
  • 8. The new internet user   Hiperconnected   Global User   Heavy Buyer   Content Generator   Build communities   Online prescriptor  
  • 9. Trends 2020   Customer! Journey! & Funnels! User! Experience! 360º! Experiences! &! Contents! Online! Payments! Booking! CRM! Loyalty! Online / Offline! Customer! Personalization! Visibility! Multi! Channel! Platform! Online! Strategy! Transmedia! Story Telling!
  • 10. Thanks   Toni Mascaró - @tonimascaro www.emascarotourism.com  

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