StrongMail - 2012 Marketing Trends Survey
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StrongMail - 2012 Marketing Trends Survey

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StrongMail - 2012 Marketing Trends Survey StrongMail - 2012 Marketing Trends Survey Document Transcript

  • 2012 Marketing Trends SurveyEmail Marketing and Social Media are Top Beneficiariesof Healthy 2012 Marketing BudgetsA new StrongMail survey conducted by Zoomerang from November 16 to November 29, 2011 reflects theattitudes of 939 business leaders in regards to their planned marketing budgets, priorities and challenges for 2012,as well as data on the top email marketing tactics to be employed for the current 2011 holiday shopping season.The data reveals a healthy outlook for marketing budgets in 2012, with 51% of companies increasing and41% maintaining current levels. Additionally, for the third year in a row, email marketing and social mediamarketing remain the top targets for increased spend. For the 2011 holiday shopping season, email marketersplan to focus on cross/upsell offers and promotion of in-store events.The following charts highlight the most relevant and significant data points from the survey. Moreinformation on the survey can be found in the following press release distributed on December 7, 2011:www.strongmail.com/2012SurveyRelease 2012 Marketing Trends Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 1
  • 2012 Marketing Trends Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 2
  • 2012 Marketing Trends Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 3
  • 2012 Marketing Trends Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 4
  • 2012 Marketing Trends Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 5
  • 2012 Marketing Trends Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 6
  • Survey MethodologyThe StrongMail “2012 Marketing Trends” survey was conducted online by Zoomerang on behalf of StrongMail. The poll, whichgathered feedback from 939 business leaders across a wide range of industries, was conducted from November 16 - 29, 2011.About StrongMailStrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through emailmarketing and social media. Featuring a unique combination of technology and services, StrongMail takes a fundamentallydifferent approach that provides you with easy access to customer data, superior performance, low total cost of ownershipand award-winning agency services. Learn more at www.strongmail.com or call us at (800) 971-0380. 2012 Marketing Trends Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 7