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Lifecycle Email Marketing Survey 2011
Lifecycle Email Marketing Survey 2011
Lifecycle Email Marketing Survey 2011
Lifecycle Email Marketing Survey 2011
Lifecycle Email Marketing Survey 2011
Lifecycle Email Marketing Survey 2011
Lifecycle Email Marketing Survey 2011
Lifecycle Email Marketing Survey 2011
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Lifecycle Email Marketing Survey 2011

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StrongMail: Lifecycle Email Marketing Survey 2011

StrongMail: Lifecycle Email Marketing Survey 2011

Published in: Business, Technology
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  • 1. 2011 Lifecycle Email Marketing SurveyBusinesses are Making the Shift to Lifecycle Marketing and Reaping RewardsA new StrongMail survey conducted by Zoomerang from May 23 to June 3, 2011, reflects the attitudes of1,070 business leaders in regards to their adoption of lifecycle marketing to power more effective emailmarketing programs. The data reveals that nearly half of all businesses are leveraging lifecycle marketingwithin their email marketing programs and that 58% of those who aren’t plan to do so within the next 24months. The ability to manage lifecycle marketing programs with a drag-and-drop interface was also shownas an important factor in increasing adoption. With 75% of companies reporting that lifecycle marketingprograms outperform traditional batch-and-blast campaigns, the survey results show that increasedsubscriber engagement (67%), improved campaign performance (55%) and increased customer satisfaction(54%) are the top benefits of lifecycle email marketing adoption.The following charts highlight the most relevant and significant data points from the survey. Moreinformation on the survey can be found in the following press release distributed on June 14, 2011:http://www.strongmail.com/lifecycle-pr Lifecycle Email Marketing Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 1
  • 2. Travel & Hospitality Retail Technology Lifecycle Email Marketing Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 2
  • 3. Marketing & AdvertisingMedia/Publishing/Entertainment Financial Services Lifecycle Email Marketing Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 3
  • 4. Retail Lifecycle Email Marketing Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 4
  • 5. RetailTravel & Hospitality Lifecycle Email Marketing Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 5
  • 6. TechnologyMedia/Publishing/Entertainment Lifecycle Email Marketing Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 6
  • 7. Marketing & Advertising Financial Services Lifecycle Email Marketing Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 7
  • 8. Survey MethodologyThe StrongMail “2011 Lifecycle Email Marketing Survey” was conducted online by Zoomerang on behalf of StrongMail. The poll,which gathered feedback from 1,070 business leaders across a wide range of industries, was conducted from May 23 - June 3, 2011.About StrongMailStrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through emailmarketing and social media. Featuring a unique combination of technology and services, StrongMail takes a fundamentallydifferent approach that provides you with easy access to customer data, superior performance, low total cost of ownershipand grounding breaking strategic and creative services. Learn more at www.strongmail.com or call us at (800) 971-0380. Lifecycle Email Marketing Survey | Copyright © 2011 StrongMail Systems, Inc. All rights reserved. 8

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