Follow meEurobest Young Creatives 2011Pasi Irisvik & Anton RaevaaraWunderman Helsinki, Finland
Challenge:   To attract more             people to visit Lisbon             Americans in New York, Boston and Philadelphia...
Lisbon exceedsInsight:   expectations
Lisbon exceeds  Insight:                          expectations                    Audi TT                     79 %Sources:...
Lisbon exceeds  Insight:                          expectations                    Audi TT                                 ...
Lisbon exceeds  Insight:                          expectations                    Audi TT                                 ...
A ect on consumers decision                     Online banner ads                       33 %                      Search e...
People trust peopleMore than advertising statements
Solution:Recommendationsby real peopleto people
Culture seeker                                   Adventurer          Lisbon, National Art Museum, 9 minutes ago          R...
Culture seeker                                   Adventurer          Lisbon, National Art Museum, 9 minutes ago          R...
Lisbon, Eurostar Das Letras hotel, 3 minutes agoHeading to to a cozy littlerestauran down the street.Lisa Everton, East Vi...
Lisbon, Central Railway Station, 2 days ago     This reminds me of the     good old days on Interrail     20 years ago.   ...
Thank you!
Upcoming SlideShare
Loading in …5
×

Eurobest2011 finland

423 views
363 views

Published on

Eurobest Young Creatives 2011. Team Finland Pasi Irisvik & Anton Raevaara

Published in: Design, Travel, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
423
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Eurobest2011 finland

  1. 1. Follow meEurobest Young Creatives 2011Pasi Irisvik & Anton RaevaaraWunderman Helsinki, Finland
  2. 2. Challenge: To attract more people to visit Lisbon Americans in New York, Boston and Philadelphia Higher education 35–55 years old
  3. 3. Lisbon exceedsInsight: expectations
  4. 4. Lisbon exceeds Insight: expectations Audi TT 79 %Sources: Whatcar.com, macbuyersguide.com, Turismo de Lisboa
  5. 5. Lisbon exceeds Insight: expectations Audi TT iPad 79 % 88 %Sources: Whatcar.com, macbuyersguide.com, Turismo de Lisboa
  6. 6. Lisbon exceeds Insight: expectations Audi TT iPad Lisbon 79 % 88 % 98,7 %Sources: Whatcar.com, macbuyersguide.com, Turismo de Lisboa
  7. 7. A ect on consumers decision Online banner ads 33 % Search engine ads 41 % Magazines 59 % TV 62 % Online user opinions 70 % Friend recommendations 90 %Source: Nielsen Trust Advertising Global Report, July 2009
  8. 8. People trust peopleMore than advertising statements
  9. 9. Solution:Recommendationsby real peopleto people
  10. 10. Culture seeker Adventurer Lisbon, National Art Museum, 9 minutes ago Read more Mike Johnson, Roxbury, Boston, MAEpicure Lisbon, Casa Cadaval Restaurant, 4 minutes ago Read more Lisa Everton, East Village, New York, NYAdventurer Lisbon, Estoril Golf Course, 1 minute ago Read more George Howell, Fairhill, Philadelphia, PA
  11. 11. Culture seeker Adventurer Lisbon, National Art Museum, 9 minutes ago Read more Fusion of di erent cultures blows my mind. Mike Johnson, Roxbury, Boston, MAEpicure Lisbon, Casa Cadaval Restaurant, 4 minutes ago Read more This must be the most delicious cod sh ever! Lisa Everton, East Village, New York, NYAdventurer Lisbon, Estoril Golf Course, 1 minute ago Read more One swing away from perfect day George Howell, Fairhill, Philadelphia, PA
  12. 12. Lisbon, Eurostar Das Letras hotel, 3 minutes agoHeading to to a cozy littlerestauran down the street.Lisa Everton, East Village, New York, NY Read more
  13. 13. Lisbon, Central Railway Station, 2 days ago This reminds me of the good old days on Interrail 20 years ago. Mark Lowes, East 5th St, New York, NYSee what your neighbors think about Lisbon: visitlisboa.com
  14. 14. Thank you!

×