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Twitter management

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Twitter-Which platform you need to use

Twitter-Which platform you need to use

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  • 1.  Twi%er  Management    Which  pla3orm  you  need  to  use  
  • 2. Hootsuite    
  • 3. Hootsuite     Add  social  network:     -­‐Facebook   -­‐Linked  in   -­‐Twi%er   -­‐Google  analy@cs   …     Add  team:   -­‐Different  Business  developer  can   work  on  the  same  account,  and   join  their  forces.  
  • 4. Hootsuite     Facebook      Linked  in    
  • 5. Hootsuite    Twi%er   Google  analy@cs  
  • 6. Hootsuite     Powerful  tool   -­‐you  can  fix  to  make   Automa@cally  your   publica@ons  each   wednesday  at  8pm   for  example   (when  most  people  are   present  and  focus   online)        Set  update  (update  what  you’re  a  re  doing)  and  send  it  once  trough  all  pla3orms  Schedule  your  message,  organize  your  publica@on,  Add  some  relevant  Linked  in  members  
  • 7. Hootsuite    Proposal  report  for  each  pla3orms:  Info  is  automa@cally  structured  and  organized,  you  just  have  to  add  @tle  and  some  notes.    
  • 8. Hootsuite     Report  general  template  
  • 9. Twitalyser  
  • 10. Twitalyser  Twitalyser  allows  you  to  evaluate  how  influen@al  you  are  on  twi%er.  Through  this  pla3orm  you  can  see  the  impact,  the  reach,  the  influence,  and  the  engagement  that  your  ac@vity  on  Twi%er  generates.  
  • 11. Twitalyser  These  aspects  are  really  relevant,  here  we  are  not  focus  on  the  number  of  followers  that  you  have,  but  we  are  concentrate  on  the  kind  of  rela@on  you  have  with  these  folowers      Means  is  it  a  a  strong  or  weak  rela@onship?  Are  you  influen@al  generally  (retweet)  and  more  specifically  into  your  communi@es  (#hashtag)?  
  • 12. Wefollow(or  Listorious)  
  • 13. Wefollow(or  Listorious)  We  follow  is  adequate  to  iden@fy  which  hashtags  are  popular,  and  which  hashtags  you  have  to  employ  to  be  seen  by  the  right  community.  You  can  also  iden@fy  who  are  the  influen@al  people  in  these  communi@es  
  • 14. Wefollow(or  Listorious)  
  • 15. Men@on  map    Men@on  map  is  a  good  tool  to  employ  as  a  complement  of  Wefollow,  it  allows  you  to  see  the  network  of  influen@al  people  from  your  own  network      
  • 16. Social  men@on  
  • 17. Social  men@on   Basically,  social  men@on  is   a  kind  of  Google  Alerts,   but  for  Twi%er,  you  are   going  to  be  alert    (into   your  mailbox)  any  @me   you’re  men@oned  on   Twi%er    
  • 18. Social  men@on  
  • 19. Tweetreach  
  • 20. Tweetreach   Tweetreach  allows  you  to   see  the  total  exposure   that  each  tweet  has   generated.     You  can  also  see,  which   users  are  you’re   ‘ambassadors’  and  how   engaged  they  are.  
  • 21. Tweetreach  
  • 22. Kred  
  • 23. Kred   Kred  is  not  par@cularly   specialised  and  usefull   to  promote  a  business   online     But  I  would   recommend  it,  to  have   a  quick  check-­‐up  of   your  situa@on  on   twi%er  when  you  don’t   have  the  @me    
  • 24. Recommenda@ons  •  All  these  pla3orms  are  more  powerful  and  gain  in  relevance  when  you  use   all  of  them  at  the  same  @me.  •  The  idea  is  to  increase  your  numbers  of  followers,  for  sure,  but  also  to   develop  the  right  network,  to  be  influen@al  into  the  right  community,  to   iden@fy  your  influencers,  and  es@mate  how  influen@al  your  are.  •  Only  by  using  all  these  pla3orms  you  can  be  sure,  to  deliver  the  right   tweet  within  the  right  community.  And  thanks  to  users’  engagement,  to   have  a  great  exposure  on  twi%er  •  Hootsuite  must  became  THE  pla3orm  that  you  use  to  coordinate  your   ac@ons,online