0
Social Media GuideBtoBBusiness Presence
Structure
AboutMeAbout MeCentralized Page About Me.About.me makes it easy for people to learn about you andfind your content.It’s a ...
AboutMeAnalyticsMonthly observed the analytics, see the number ofview and especially which app has been the mostclicked in...
SlidesharePresentationsSlideshare is the platform to post each you’re Presentations– Byextension that could also be a plac...
SlideshareAnalyticsEvery time you post something on Slideshare, comeback to analyze the statistics:-number of view-like/tw...
TumblrTumblrThat Platform forms a relay and acentralizationOf all the external activities and coverageofYou’re business de...
TumblrEmbedded Media andTagsYou can choose which can of media you wantto use to your post.If you post a video from Youtube...
FacebookPosts/Network/ListsFacebook is a place to promote Tumblr articles and Slideshare articles. Facebook also present a...
TwitterExtend Network/InfluenceExtend Network by adding relevant people: Use Wefollow/Mention mapExtend Influence by using...
TwitterExtend NetworkExtend Network by adding relevant people: Use Wefollow/Mention Map.We follow : Go to we follow and ob...
TwitterExtend InfluenceExtend Influence by using relevant and powerful Hashtags, in order to appear into theright lists. U...
TwitterWeekly Check-upIn order to see:- The number of Mention, Retweet- The growing influence into your’re network(11 leve...
Linked inProfessional ProfileLinked in has to be linked to Tumblr and Slideshare and About meEvery time you post a present...
Linked inExtend NetworkYou can also use Wefollow in order to extend Linkedin network into a relevant way byadding most inf...
Google +Temporary, a redirecting platformsTemporary Google + is mainly used as a supplementary platform which add some pre...
Card CloudCloud Business DevelopmentCreates your Cloud Business card .Update and Connecte it to your differentplatforms, a...
Upcoming SlideShare
Loading in...5
×

Digital Business Development

190

Published on

optimisation to improve your visibility online

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
190
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Digital Business Development"

  1. 1. Social Media GuideBtoBBusiness Presence
  2. 2. Structure
  3. 3. AboutMeAbout MeCentralized Page About Me.About.me makes it easy for people to learn about you andfind your content.It’s a static Business Card which centralized they ourpresence.That Page has to link toLinkedIn/Facebook/Twitter/Google+/Slideshare/Tumblr/Instagramhttp://about.me/
  4. 4. AboutMeAnalyticsMonthly observed the analytics, see the number ofview and especially which app has been the mostclicked in order to determine which platforms is themost attractive and which platforms needs to be fixedAdd a about me button to you’remail signaturehttp://about.me/About
  5. 5. SlidesharePresentationsSlideshare is the platform to post each you’re Presentations– Byextension that could also be a place for you’re accomplished works.SlideShare is the worlds largest community for sharing presentations.With 60 million monthly visitors and 130 million pageviews, it is amongstthe most visited 200 websites in the world.The platform has to linked to Facebook/Twitter/LinkedinAnd present a link to Aboutmehttp://www.slideshare.net/about
  6. 6. SlideshareAnalyticsEvery time you post something on Slideshare, comeback to analyze the statistics:-number of view-like/tweet/linked in-embed views/views on Slideshare/downloads…Every time you post something share itonTwitter/Facebook/Linkedinhttp://www.slideshare.net/aboutB to B PlaceBesides presentations, SlideShare also supports documents,PDFs, videos and webinars.Webinars, this last one is particularly relevant to develop BtoBbusiness Online.Social Network works to engage existing consumers, Webinarsworks to recruit new ones,Indirectly Slideshare is the right place to post it.
  7. 7. TumblrTumblrThat Platform forms a relay and acentralizationOf all the external activities and coverageofYou’re business developmentThat includes Conferences, PressCoverage,Team’s publications, Interview …Every time you post something share thepostOn Twitter with the adequate Hashtags(#branding, #futurebrands #business,#entrepreneurship, #Marketing …)And on your Personal Facebook account.Add a summary sentence to the link.The Tumblr is linked to Facebook andTwitterAlso add a direct link to About Meinto your tumblr.(customiize templates)ABOUT MEhttps://www.tumblr.com/login
  8. 8. TumblrEmbedded Media andTagsYou can choose which can of media you wantto use to your post.If you post a video from Youtube or Vimeo goto share the video, once you there chooseintegrate url in order to directly put the chosenvideo on the Tumblr.Every time you post something add relevanttag to the post (that increases the number ofviews by 30% at least)https://www.tumblr.com/login
  9. 9. FacebookPosts/Network/ListsFacebook is a place to promote Tumblr articles and Slideshare articles. Facebook also present a link to the Aboutme platform.Here the issue is to extend your in a relevant way.You must create at least 3 differents lists of friends:-Close Friends-Friends-AcquaintanceEvery time you post something select the audience you want to reach between these category.Every time you add someone, choose a specific categoryMore informations about facebook settings here :http://www.slideshare.net/antoinenelis/facebook-tools-settings
  10. 10. TwitterExtend Network/InfluenceExtend Network by adding relevant people: Use Wefollow/Mention mapExtend Influence by using relevant and powerful Hashtags, in order to appear into the right lists. Use TweetReachLink to About MeMore informations about twitter tools here :http://www.slideshare.net/antoinenelis/twitter-management
  11. 11. TwitterExtend NetworkExtend Network by adding relevant people: Use Wefollow/Mention Map.We follow : Go to we follow and observe which person is the more influent into thetopic that you covering (your hashtags)Mention Map: once you added the person, go to mention map and observe hisnetwork, some of these people can be interesting to follow, or at least you can seewhich hashtags they are using the most.http://wefollow.com/http://mentionmapp.com/
  12. 12. TwitterExtend InfluenceExtend Influence by using relevant and powerful Hashtags, in order to appear into theright lists. Use TweetReachTweetReach: that platforms allows you to see which # has the biggest coverage,always choose one which has the biggest coverage before posting your tweet.For Business Development , oriented you’re # in order to reach branding, marketing,Business communities.Examples of powerful # : #Branding, #Brand, #Brands, #Futurebrand, #Marketing,#Mktg, #Contentmarketing, #Startup, #Business …Also develop a personal #list in order to gain in importance onlinehttp://tweetreach.com/
  13. 13. TwitterWeekly Check-upIn order to see:- The number of Mention, Retweet- The growing influence into your’re network(11 level/each level is on a scale of 1000)-% of your influence into your communities-The number of you followers-…http://kred.com/
  14. 14. Linked inProfessional ProfileLinked in has to be linked to Tumblr and Slideshare and About meEvery time you post a presentation on Slidesharego to linked in and post it again into a relevant groupin order to precise the reach.
  15. 15. Linked inExtend NetworkYou can also use Wefollow in order to extend Linkedin network into a relevant way byadding most influential people from professional field that belong to your profile.
  16. 16. Google +Temporary, a redirecting platformsTemporary Google + is mainly used as a supplementary platform which add some presence, and has one basic objective:linked people to the other platforms (About Me, Slideshare, Tumblr, Facebook, Twitter, Linked in, Base Design, Base Now)But in the future if Google + gain in importance, you should add Tumblr and Slideshare contents on it(and activate Google+ buttons on these platforms).
  17. 17. Card CloudCloud Business DevelopmentCreates your Cloud Business card .Update and Connecte it to your differentplatforms, and Update your V-card from Peoplethat you meet2 main actions:ShareShare your card with anyone.Recipients dont need the app to receive your card.TrackThese cards are intelligent.Cardcloud remembers whom you met when, where and how.http://www.cardcloud.com/
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×