A brief overview of the basics of local listings and social media usage for contractors. Includes 11 free sites to list your business with and inexpensive ways to create a professional appearance on the internet.
Internet Marketing A brief overview of the basics of local listings and social media usage for contractors.
How do people choose contractors? EHOW recommends 10 items to finding a good roofer: Look up a list of local roofing companies using the Internet Ask your friends and neighbors for recommendations Put together a list of up to 4 potential roofing companies based on the research you have done. Check local or national construction associations, such as the National Roofing Contractors Association. Ask for written copies of their proposals and quotes for the roofing work that you need completed. Request client references Source: http://www.ehow.com/how_7477707_good-roofers.html
How do people choose contractors?NRCA : 13 points for selecting a “Commercial Roofing Contractor” References A permanent place of business Affiliated with an industry organization Insist on a written proposal Warranties Completed projects Source: “Guidelines for selecting a commercial (low-slope) roofing contractor”
Can you be found?• Do you have a website?• Are you listed in search engines?• How will people find you if no one tells them?
Facebook• It’s Free• It’s Easy• You can share: – Photos – Projects – References• You can give people an easy way to provide WOM
Other Options• Twitter• YouTube• Many other sites Click here for a list of over 100 hundred social sites: Social Media Links* If you do not have content to share or havesomeone dedicated to interacting these probablywon’t help you.
Other Options cont.• You can use a program to automatically update LinkedIn, Facebook, Flickr, Twitter, when you update only one of them. If This Then That : http://ifttt.com You link the accounts and it will do the rest automatically.
To add a local listingfollow the links below:1) Google Places2) Bing Local3) Yahoo Local (see bottom of page)4) Insider Pages5) Yelp6) Angies List7) Super Pages8) City Search9) Facebook Pages10) Google +11) Linked In
Domain Names• Network Solutions• Go Daddy• 1 and 1Cost: $6.99 - $12.99 a year
Thank YouCreated by Antoine (Tony) LoupSee: http://sites.google.com/site/antoineloup/mainFor more information.