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The Basics of SEO
Why do
you need SEO?
By Antoine Dupont
CEO – ADMIN eSOLUTIONS
About me
• CEO of ADMINeSOLUTIONS
• Web & Marketing Agency
• Specialize in Small Businesses
• Been in Internet Marketing since 1996
• Originally from Paris, France
• @adupont65 – Instagram & Twitter
• Facebook.com/antoine.dupont
1-Where YOUR prospect
go to find
what they are
LOOKING FOR.
2-Where YOUR prospect
go to check out your
CREDIBILITY.
Why?
4 out of 5 Smartphone users
conduct searches
to find what
they are
looking for
The Practice of increasing
the Quantity & Quality
of the traffic that
you earn
through
search results
What?
SEO
 Page 1 is where it’s at (not Position #1)
 10 Keywords minimum
 Moderate Traffic with Low Competition
FACT:
The more keyword-rich
content you have,
the more search engines
will find (and love) you.
THE BOTTOM LINE:
If Google can’t find you,
neither will anyone else.
Local Listings Registration
 14 Directory
 Detrimental if incomplete
 Tells Google who you are
 Makes you consistent
 Before you do SEO
 See Mick for a free test
Reviews
Most valuable ASSET
6 reviews rule
Answer bad reviews (you have rights)
Google, Yelp, Facebook
On-going
Vlogging
 Most difficult to execute
 Requires Scripts & Production
 It’s not an Ad
 Provide Value
 Be Consistent
 Mondays 2pm
 High ROI
Your Website
 Mobile is REQUIRED
 Less is more
 It’s not a brochure
 200 words + CTA
 High Quality Images
 Optimized for Google
Q & A
Antoine Dupont
Facebook.com/antoine.dupont
Youtube.com/adupont9999
Instagram.com/adupont65
www.adminesolutions.com

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