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Admin eSolutions Digital Marketing 101

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“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are …

“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.”

Presentation content:

What is inbound vs outbound marketing
Inbound statistics
Inbound marketing costs vs outbound marketing
Google is the new yellow pages
SEO statistics
Why ranking high is important
Google results statistics
Why keyword rich fresh content is key
Blogging statistics
The organizational chart of your digital marketing strategy
Do you have lead intelligence?

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Transcript

  • 1. How to make sense of theInternet, your Website & Social Media in 2012
  • 2. “Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in &be what people are interested in.”
  • 3. What is that???
  • 4. Outbound Marketing Print ads TV ads Banner ads Trade shows Telemarketing Press releases Trade shows Flyers Direct mail
  • 5. Inbound Marketing Social media marketing Blogging and content marketing Mobile apps White papers Ebooks Infographics Search engine optimization (SEO) Pay per click (PPC) advertising Email marketing
  • 6. Why is outbound dying? Because more & more of the things we used to do offline, we now do online.
  • 7. FACT:Inbound marketing isa lot more cost-effectivethan traditional,outbound marketing.
  • 8. FACT:Google is the newYellow Pages.
  • 9. FACT:Ranking high on searchengines is no longeroptional, it’s critical.
  • 10. FACT:The more keyword-richcontent you generate,the more search engineswill find (and love) you.
  • 11. THE BOTTOM LINE:If Google can’t find you,neither will anyone else.
  • 12. LeadGeneration
  • 13. Lead intelligence
  • 14. Get Found, Look Good, Get Results! Get a Free Evaluation at www.adminesolutions.com/eval