Social Media Infographics : keys and facts

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A lot of infographics & compilations are available on the web. The purpose of this presentation is to understand the social web before making a strategy.

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Social Media Infographics : keys and facts

  1. 1. social media KEYS AND FACTS
  2. 2. “Social media are media for social interaction, using highly accessible and scalable publishing techniques.” (Wikipedia)
  3. 3. A lot of infographics & compilations are available on the web. The purpose of this presentation is to understand the social web before making a strategy.
  4. 4. I - Evolution & State of Internet & Mobile II - Targeting People III - Social Media Strategy IV - Social Media Landscape
  5. 5. STATE OF SMARTPHONE
  6. 6. INTERNET ACTIVITIES
  7. 7. DEMOGRAPHY
  8. 8. P E O P L E
  9. 9. STRATEGY ?
  10. 10. ENGAGE “Engagement marketing, sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs.” (Wikipedia)
  11. 11. “Flickr is an image hosting and video hosting website, web services suite, and online community created by Ludicorp and later acquired by Yahoo!.” (Wikipedia)
  12. 12. “A folksonomy is a system of classification derived from the practice and method of collaboratively creating and managing tags to annotate and categorize content” ( wikipedia)
  13. 13. “YouTube is a video-sharing website on which users can upload, share, and view videos.” (Wikipedia)
  14. 14. “Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page” (Wikipedia)
  15. 15. “Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc.,with more than 500 million active users in July 2010, which is about one person for every fourteen in the world.” (Wikipedia)
  16. 16. “LinkedIn (pronounced /ˌlɪŋkt.ˈɪn/) is a business-oriented social networking site. Founded in December 2002 and launched in May 2003,[2] it is mainly used for professional networking.” (Wikipedia)
  17. 17. BLOGS
  18. 18. “RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format” (Wikipedia)
  19. 19. CONNECT
  20. 20. ABOUT R.O.I (return on investissment) “The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” (Jason Falls, Social Media Explorer)
  21. 21. ABOUT KPI “A Performance Indicator or Key Performance Indicator (KPI) is an industry jargon term for a type of Measure of Performance.[1] KPIs are commonly used by an organization to evaluate its success or the success of a particular activity in which it is engaged.” (source : wikipedia)
  22. 22. McKinsey approach Forrester approach
  23. 23. Sources : mashable.com/ blog.socialcast.com/ flowtown.com/blog/ cmo.com mediassociaux.com/ blog.hubspot.com/ datadial.net focus.com elliance.com pingdom.com Gerardo Obieta

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