Applications Strategy Update

<Insert Picture Here>Oracle Applications: Value, Choices and RoadmapMatt JohnsonSenior Director, SCM Product Management, Europe, Middle East and Africa

The following is intended to outline our generalproduct direction. It is intended for informationpurposes only, and may not be incorporated into anycontract. It is not a commitment to deliver anymaterial, code, or functionality, and should not berelied upon in making purchasing decisions.The development, release, and timing of anyfeatures or functionality described for Oracle’sproducts remains at the sole discretion of Oracle. 2

Remember when …Java was anotherword for coffee. 3

Java: an object-oriented programminglanguage that is platform independent. Position Programming Oct 2010 Language 1 Java According to 2 C TIOBE, Java is the most popular 3 C++ programming … language today 23 PL/SQL 25 ABAPRatings are based on the number of skilled engineers world-wide,courses and third party vendors. Source: TIOBE ProgrammingCommunity Index 4

Remember when …twitter was somethingbirds did. 5

Twitter: a website which offers asocial networking and microbloggingservice “How companies are benefiting from Web 2.0”, McKinsey, 2009 6

Remember when …cloud meant a bodyof water droplets. 7

Cloud: a metaphor for the Internet Cloud Computing Essential Deployment Modes Characteristics • On-demand self- • Infrastructure as service a Service (IaaS) • Resource pooling • Platform as a • Rapid elasticity Service (PaaS) • Measured service • Software as a • Broad network service (SaaS) access Source: National Institute of Standards in Technology (NIST) 8

New Inflection PointsNext Generation Technologies Applications User Technology Platform Experience Adoption Standards Web 2.0 Cloud/SaaS Embedded SOA Modularity Intelligence 9

Oracle’s Applications Strategy 10

Complete Solutions. 11

Complete Choice Lifetime Support Applications Unlimited Co-ExistenceThe most comprehensive Commitment to ongoing Applications that aresupport policy available. enhancements to and designed to add value to and support for your existing work with your existing Oracle applications. investments. Premier Extended Sustaining New Fusion Applications Middleware0 5 8 Applications Years from Release G/A Unlimited 12

You are Safe. 13

A Tale of Two StrategiesReplacement Strategy is Bad for Customer Retention Replacement Strategy PeopleSoft Acquisition of Vantive –– Total Customers 45% Customer Loss –– Vantive Customers –– PeopleSoft CRM Customers 2000 2001 2002 2003 2004 2005 14

A Tale of Two StrategiesCustomer Choice Strategy is Good for Customer Retention Customer Choice Strategy JD Edwards World –– Total Customers –– World Customers 33% Customer Gain –– World Customers Converted to Enterprise One 2000 2001 2002 2003 2004 2005 15

Applications Unlimited Removes Uncertainty $400TTM Applications License Revenue in $M $350 Acquisition PeopleSoft License Revenue $300 $250 $200 Applications Unlimited: • Lifetime Support $150 Applications • Continued Innovation Unlimited $100 • Frequent Releases $50 $0 FY2006 FY2006 FY2006 FY2006 FY2007 FY2007 FY2007 FY2007 FY2008 FY2008 FY2008 FY2008 FY2009 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 16

Fusion V1 Frequent Releases Hyperion EPM 11.x E-Business Suite 12.x Hyperion EPM PeopleSoft 11.1.1 Enterprise 9.x JD Edwards E-Business E-Business JD Edwards E1 9.0 Suite 12.1 Suite 12.1.3 World A9.x PeopleSoft Agile PLM JD Edwards Demantra 7.2 Enterprise 9.1 9.3.1 E1 9.x Agile PLM JD Edwards GTM 6.1 Demantra 7.x 9.2.2.4 World A9.2 OTM 6.1 GTM/OTM 6.x E-Business Agile PLM for Demantra 7.3 Hyperion EPM Agile PLM 9.x Suite 12 Process 5.2 OTM 6.0 11.1.2 PeopleSoft JD Edwards Siebel CRM Siebel CRM 8.2 Agile PLM for Agile PLM 9.3Enterprise 9.0 World A9.1 8.1.1 for Pub Sec Process 6.xJD Edwards Siebel CRM CRM On Agile PLM for CRM On Siebel CRM E1 8.12 8.0 Demand 15 Process 6 Demand 18 8.x CRM On CRM On CRM On CRM On CRM On CRM On Demand 12 Demand 13 Demand 14 Demand 16 Demand 17 Demand 19/20 CY2006 CY2007 CY2008 CY2009 CY2010 CY2011+ 17

Charting Your Course. Upgrade Optimize Extend 18 18

Charting Your Course. UpgradeDeliver business valueby upgrading to thelatest release of yourexisting applications 19 19

Next Generation Technologies in Latest Releases EBS PSFT Siebel JDE E1 JDE World HyperionStandards Certified on standards-based Fusion MiddlewareSOA Enhanced business services and standards-based integrationsWeb 2.0 Collaboration, communication and search within user experienceEmbedded Oracle Business Intelligence ApplicationsIntelligence Dashboards, Embedded Analytics and Innovative Reporting 20

Oracle E-BusinessSuite 12.1• 16 New Products• 575+ New Features• 65 New & Enhanced Oracle Business Accelerator (OBA) Flows Customers Using the Two Most Recent Releases 21

R12.1 Opportunities for Customers Enhanced Products Across the E-Business Suite Enhanced Product Areas New Products in 12/12.1 • Buyers Workbench, Sourcing, • Spend Analysis, Classification & Procurement Contracts, Electronic Invoicing, Supplier Lifecycle Management iSupplier Portal • Learning Management, Recruiting, • Succession Planning, Incentive HCM Performance Management, Talent Comp Analytics/ HR Analytics Profile, Incentive Compensation • Shared Service Centers, Advanced • Financials Accounting Hub, Financials Collections, Internet Expenses, Federal Financial Analytics Channel Revenue Mgmt • Value Chain Planning, Landed • Enterprise Asset Management, Cost Management, Manufacturing SCM Warehouse Management Execution • Project Management for Asset • Projects Analytics, Primavera Projects Based Industries (Util, E&C, O&G etc.) Integration* • Price Protection, Supplier Ship & CRM • Service & Field Service Debit • PIM for Telco, PIM for Retail, Site MDM • Core Product Hub Hub, Supplier Hub • Wholesale Distribution, Public Sector, High Technology , Engineering & Construction, Life Industries Sciences, Retail, Professional Services, Communications, Consumer Goods, Utilities 22*Available on 11i, Coming Soon on R12.1

E-Business Suite Support Timelines 5 Yrs of Premier and 3 Yrs of Extended Support November 2010 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 11.5.10 Premier Extended Sustaining Nov ‘13 Fee Waived Till Nov ’11* R12 Premier Extended Sustaining GA Jan ‘12 Jan ‘15 R12.1 Premier Extended Sustaining GA May ‘14 May ‘17 11i Premier Support Ended in November 2010…. Extended Support follows for 3 addt’l yrs to bridge upgrade gap.* More info: http://www.oracle.com/support/library/extended-support-faq.pdf 23

Robust Releases and Roadmaps for Every Oracle Application Suites Oracle Siebel 8.2 JD Edwards EnterpriseOne 9.0 & Tools 8.98 Oracle PeopleSoft 9.1 Release Summary Applications Tools Release Summary • Apps 9.0 (2008) • Tools 8.98 (2008) • PeopleSoft 9.1 (2009)• 4 Releases since Acquisition • Siebel 8.0 (2007) • 2 New Products • Apps 9.0 Update 1 (2009) • Tools 8.98.1/2 (2009) • 3rd Release Since Acquisition • PeopleTools 8.50 (2009) PeopleTools 8.51 (2010)• 14 New Products • Siebel 8.1 (2008) • 524 New Features • Tools 8.98.3 (2010) • 21 New Solutions • Siebel 8.1.1 (2009) Increase • Web 2.0 Based User Experience via PeopleTools 8.50• 251 New Features • Siebel 8.2 (2010) • 476 Customer-Driven Enhancements More • Project & Government Contract Accounting • 1,470 New Features Productivity • Visualization of Hierarchical Content via PeopleTools 8.51 Modules • Fulfillment Management• 34 Customer-Driven Enhancements • Manage Supply (based on rules) • 200 Industry Specific Enhancements • PeopleTools 8.50+ Backward Compatible with 8.4 to 9.0 Deep Industry • Public Sector Social Services • Improved Customer Service • Workforce Engagement, Collaboration and Productivity• 9 Industry-Specific Solutions • Oracle Policy Automation – Cross Industry • Decrease Administrative Cost Tools • Deeper Loyalty for Travel & Transportation and Retail • Actionable Insight with Workbenches, Dashboards and • CRM Offline Client for Life Sciences More • Added industry specific features: Manufacturing, CPG, Real Estate, Food and Beverage, E&C, Embedded Analytics • Personal Content Delivery for Life Sciences Capabilities • Financial Services Order Management Distribution • PeopleSoft Test Framework (PTF) via PeopleTools 8.51 • Added core business features: • Communications Order to Activate AIA Financials, HCM, Sales Orders, Configuration Accelerate • Integrated Talent Management • High Tech Service Transformation Business • Global Workforce Management • Enhanced B2C and B2B Telecom EBPP & Analytics More Tools • Rapid Installation with Oracle VM Performance • Advanced System Management Utilities • Financial Reporting and Control Continued • Mobile Sales Assistant • Innovative User Interface and Reporting • Optimization of Period End Close Innovation • UCM-Enterprise Governance Manager • CRM Desktop More • AIA: Oracle CRM On Demand • Manage Liabilities & Assets Oracle • AIA: Oracle Value Chain Planning • Application Toolkit • Industry-Specific and Global Capabilities • AIA: Oracle Agile PLM Enterprise- • Integrated CRM for Incentive Compensation • AIA: Oracle Primavera P6 Lower Cost of • Application Management Pack for Enterprise Manager Grade CRM • Deeper Support for Data Quality & Governance • OBIA 7.9.6: Financial Adapter Ownership • OBIA 7.9.6.2: Supply Chain and Order Management Adapter • Lifecycle Management Tools • Optimized Order Mgmt • Fusion Middleware 11g • AIA and Expanded Web Services • Process-Driven CRM (Task Based UI/Workflow) • Oracle Enterprise Manager Applications Pack for JDE E1 • High Availability Upgrade/GoldenGate • Talent Management 9.1 Integration to HCM 9.0 and 8.9 • Oracle Database RAC and Sun Oracle database machine • CRM On Demand Integration – Hybrid Implementations • UPK pre-built content • Pre-built UPK Content 26 28 31 24

Continued Investment Across Applications• 6 New Products • 4 New Products • 4 New Products• 320 New Features • 752 Enhancements • 500 Enhancements• 18 Customer-Driven • 4 New integrations Enhancements • 86% Customers On Latest Two ReleasesCRM On Hyperion 11.1.2 Agile PLMDemand 18 9.3.1 • 2 New Products • 40 Enhancements • 30 Enhancements • 2 New integrations • 3 New integrations • 91% Customers On • 98% Customers On Latest Two Releases Latest Two Releases OTM/GTM 6.0 & Demantra 7.3 6.1 25

Charting Your Course. OptimizeOptimize currentapplications portfolio byadopting standards-based technology 26 26

Strategies for Optimizing Applications Strategy Technology Make integration SOA and Business sustainable Process Management Unify the user Portal & Composite experience Applications Integrate social Web 2.0 computing Deliver enterprise Business Intelligence intelligence Applications Simplify application Identity Management security Centralize Enterprise application lifecycle management Management 27

Charting Your Course. ExtendExtend business valueby making strategicinvestments in modularapplications for rapidROI 28 28

Co-Existence Solutions Co-Existence Strategy Protects Your InvestmentFinancial Fusion Hyperion Fusion GRC AccountingManagement Hub Fusion Shared-Procurement Service Procurement Fusion ApplicationsProject Fusion Project Portfolio E-Business SuitePortfolio Primavera ManagementManagement JD Edwards Business PeopleSoftHuman Fusion Talent Fusion IncentiveCapital Management CompensationManagementSupply Chain Agile Value Chain Value Chain Fusion Distributed Fusion PLM Execution Planning Order ProductManagement Orchestration Hub Siebel CRM On Fusion Sales Fusion Incentive FusionCRM Demand Planning Customer Hub CRM Compensation 29

Fusion ApplicationsStarted with a Modern PlatformIndustry-leading, standards-based, configurable, adaptive and secure FusionMiddlewareBuilt Best Practice Business Processes Based On Hundreds of Years ofLearningE-Business Suite, PeopleSoft, JD Edwards, SiebelReinvented the User ExperienceRole-based user interface, embedded decision support, pervasive collaborationMade Ready for the CloudPrivate or public cloudAll in Collaboration with Oracle’s Customers and Partners 30

The New Standard for Adoption Choice of Applications Financial Human Capital Customer Relationship Management Management Management General Accounts Asset Global Workforce Compensation Customer Ledger Payable Management HR & Payroll Lifecycle & Benefits Master Sales Marketing ManagementPayments & Accounts Cash & Network Performance Incentive Mobile & Territory &Collections Receivable Expense at Work Talent Review & Goal Mgmt Compensation Outlook Quota Mgmt Management Integration Project Portfolio Supply Chain Procurement Management Management Project Project Project Self-service Product Master Distributed Global Order Costing Billing Performance Purchasing Procurement Sourcing Data Order Promising Reporting Management Orchestration Project Project Project Procurement Supplier Spend & Inventory Cost Shipping & Control Integration Contracts Contracts Portal Performance Management Management Receiving Gateway Analysis Governance, Risk, Financial Issue & Risk Access Transaction Configuration Compliance Manager Controls Controls Controls and Compliance KPIs, Dashboards, & Extensibility Framework 31

Fusion Applications100% Open Standards Role-Based User Experience What You Need to KNOW WHO Can Help What You Need to DO HOW to Get it Done Intelligent Business Processes 100% Open Standards Java, BPEL, XML, HTML, AJAX, Portlet, Services RSS, Mobile, etc. Unified Information Employee Ledger Date Effectivity Customer Organization Territory Product Business Unit Trees … 32

Fusion Applications Core Technologies Identity and Access Management Suite Plus Single sign-on, Role-Based User Experience user roles WebCenter WHO Can HelpGraphical userWhat You Need to KNOW interface SuiteHOW to Get it Done What You Need to DO Intelligent Business Processes Process definition & Unified Business Process WebLogic execution Management Suite Suite Application Server Services Servicedevelopment & execution SOA Suite Unified Information Application Management Data storage Employee Oracle Database Effectivity Ledger Date Pack Customer Organization Territory Deployment, Product Business Unit Trees … monitoring 33

Fusion Applications User Experience What do I What do Ineed to DO? need to KNOW? Exception-based Management Embedded Business IntelligenceHow do I get WHO do I it DONE? need to reach?Configurable Applications & Processes Embedded Collaboration 34

What is Oracle’srecommendation forcustomers? 35 35

Recommended Actions Upgrade, Optimize, Extend Upgrade Optimize Extend with Standards-Based Business Value with to Latest Oracle Technology Co-existence Applications Release Opportunities E-Business VCP 12.1 Oracle SOA Oracle BI Apps Fusion Apps Suite 12.1 Demantra 7.3 Suite and AIA OBIEEJD Edwards OTM 6.1 Oracle ADF & Oracle Hyperion EPM SCM: E1 9.0 WMS 12.1 WebCenter Identity Mgmt VCP VCEJD Edwards Oracle Content Oracle GRC PLM World A9.2 Agile PLM 9.3 Management Enterprise Mgr CRM On PeopleSoft Agile PLM for Industry Apps DemandEnterprise 9.1 Process 6 Siebel CRM 8.2 36

Why Oracle Applications?• Most complete applications portfolio• Commitment to customer choice through continuous investment and innovation in current offerings• Fusion Applications work with your existing investments 37 37

Uncover the Business Value of Oracle’s Application TechnologyFoundationStefano BucciSales Consulting DirectorFusion MiddlewareOracle Italy

The following is intended to outline our generalproduct direction. It is intended for informationpurposes only, and may not be incorporated into anycontract. It is not a commitment to deliver anymaterial, code, or functionality, and should not berelied upon in making purchasing decisions.The development, release, and timing of anyfeatures or functionality described for Oracle’sproducts remains at the sole discretion of Oracle. 41

New Inflection Points:Next Generation Technologies and Standard for Application The New The New The New Standard for Standard for Standard for Innovation Work Adoption Complete Complete user Complete choice of applications experience that deploymentplatform that adapts shows what you need options, from on to your business to know or do premise to private and public cloud 42

New Inflection Points:Next Generation Technologies and Standard for Application The New The New The New Standard for Standard for Standard for Innovation Work Adoption Complete Complete user Complete choice of applications experience that deployment options,platform that adapts shows what you need from on premise to to your business to know or do private and public cloud 43

Old Reality And with every upgrade… we start from scratchWhenever we have a new business initiative, it takes too long to understand the business issuesand make system- related changes. 44

Oracle Reality: Complete Declarative, Service Oriented,Metadata-Driven, Standard-based Application Platform Before Oracle FMW 11g Code driven Meta Data driven Application Code Meta Data 45

Page Composer Web-based UI Personalization and Mashups• Change Layout using pre-canned layouts• Add content from business dictionary• Edit content using simple gestures 46

Process Composer Web-based Process & Rules editing and configuration• Change Business Process using BPMN 2.0 notation• Change Business Rules using simple decision table 47

New Inflection Points:Next Generation Technologies and Standard for Application The New The New The New Standard for Standard for Standard for Innovation Work Adoption Complete Complete user Complete choice ofapplications platform experience that deployment options, that adapts to your shows what you need from on premise to business to know or do private and public cloud 48

Oracle Reality: Complete User Experience What I Need to Know What I Need to Do? Who Can How to Get it Help? Done? 50

The New Standard for WorkA Unified User Experience 51

The New Standard for Work A Unified Context-Driven User Experience Manager RoleTasks and Alerts SearchLine of Business Role Worklist Collaborate in Context (Call, Chat, Invite, …) Analytics Connections & Hierarchical Relationships Relevant Business Activity 52

The New Standard for Work Bring Together Applications, Content, People and Processes Search Notifications Documents Discussions Email & Presence Social Wiki, Blog Networks Other Data Partner Custom Sources Legacy BI Other Apps53 53

New Inflection Points:Next Generation Technologies and Standard for Application The New The New The New Standard for Standard for Standard for Innovation Work Adoption Complete Complete user Complete choice ofapplications platform experience that deployment that adapts to your shows what you need options, from on business to know or do premise to private and public cloud 54

Old Reality: Dedicated “Siloed” Infrastructure I spend months to acquire, provision and setup the needed infrastructure and platform for my Application Difficult to scale-up. Difficult to consolidate and reduce operational cost 55

Oracle Reality: Flexible Deployment OptionsPublic Cloud Private Cloud Deployment OptionsOn Premise Hybrid 56

The New Standard for AdoptionOracle Cloud Solution Software as a Service (SaaS) Cloud Management Oracle Enterprise Manager Custom Apps Oracle Applications ISV Apps Application Performance Mgmt Platform as a Service (PaaS) Lifecycle Integration: Process Mgmt: Security: User Interaction: Management SOA Suite BPM Suite Identity Mgmt WebCenter Application Grid: WebLogic Server, Coherence, JRockit Configuration Exalogic Elastic Cloud Machine Management Database Grid: Oracle Database, Database Options Application Exadata Database Machine Quality Mgmt Infrastructure as a Service (IaaS) Oracle Solaris Operating Systems: Oracle Enterprise Linux Oracle Linux Ops Center Oracle VM for SPARC (LDom) Oracle VM for x86 Solaris Containers Physical & Virtual Servers Systems Mgmt Storage 57

Summary: The Oracle Advantage 58

Engineered to Work TogetherCommon Standards-Based Technology Platform Leverage the Oracle Applications Common Standards-Based Technology Platform So You Can … 59

Engineered to Work TogetherSix Strategies To Use With Your Portfolio Leverage the Oracle Applications Common Standards-Based Technology Platform So You Can … • Accelerate Business Process Agility • Increase User Productivity • Safe your application extension when upgrade • Reduce Total Cost of Ownership 60

Applications Strategy Update

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