The Secret Life of DeliverablesPresentation Transcript
The Secret Life of Deliverables
What happened to my deliverable?
Something that’s produced, to influence an outcome
Outcomes Experienced By The Deliverable ?
A Deliverable’s Journey Through The Black Box
Stage 1: Interested Important but receives little funding Stage 2: Invested Formalised programs emerge Stage 3: Committed Critical and execs actively involved Stage 4: Engaged One of the core tenets of strategy Stage 5: Embedded In the fabric of company Stages of Experience-based differentiation maturity Source: Forrester Research CX Maturity Varies Within The Organisation
Design’s Perceived Role In The Organisation Influence & Authority B Business Owner A Service Provider A B
Design’s Perceived Role In The Project Source: Jess McMullin, B+D.org Design by default Defines problem / opportunity space Disruptive innovation Shaping strategy Generates alternative solutions Narrows solution options Incremental improvement Cosmetic overlay
Focus and Alignment? Steve Snodgrass, Flickr Creative Commons
Context Changes During Design Process Restructures People Come... ...People Go Funding Cuts New Competitor New Information Merger Acquisition New Stakeholders New Objective New Direction New Insight New Capability New Threat
Deliverable: produced to influence an outcome
Recognise & respond to context
Draw out implicit perceptions, objectives and expectations
Manage stakeholders explicitly, continually and consistently
Verify that users of deliverables can articulate intent and actions required to achieve desired outcome