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The Brand Gap

by Working at Miami Ad School on Oct 15, 2008

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The Brand Gap

The Brand Gap

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  • liquidagency Liquid Agency at Liquid Agency If you like Marty Neumeier's thinking, check out his Steal This Idea series which we have been posting on our SlideShare: http://www.slideshare.net/liquidagency/sti-the-noprocess-process 3 months ago
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  • Fox_Michael Fox_Michael Thank you for the post, impressive! 6 months ago
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  • OtisRedding Dan Gibson, Art Director at Graffiti reklambyrå Concrete and professional - thanks for the Brand trip worth a name! 1 year ago
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  • minhhuy_20_04 minhhuy_20_04 Thks for ur sharing 1 year ago
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  • davew123 davew123 An excellent, visual overview on branding defined. The focus both from an internal and external perspective really stood out for me.

    Here's something from our website at http:www.linearsc.com.
    To understand the enormous potential of branding we must first, try to define branding. It is still a work in progress for most. As much as it is a consumer tangible, it's equally important to note that it's an internal structure that keeps everyone focused on the reason to rally behind the company's products, goals & culture. It's a mechanism for efficiencies. It's crafting an effective go-to-market strategy that has meaning. Not empty promises. It's investing in your employees to release their potential. It's communicating effectively to the entire organization about the reasons to believe. It's accelerating customer commitment. It's understanding the customer like no other. It's investing in innovative customer solutions.

    There's more. http://www.linearsc.com/item/131-is-branding-dead

    Dave Wohlner
    Linear SC - Brand Marketing
    http://www.linearsc.com
    510-297-6160
    2 years ago
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  • ajayeranes A. Jaye Ranes, Advertiser / Marketer This is fantastic. 2 years ago
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  • ShankarDas1 Shankar Das, Jewellery Designer at shankar jewels The Best Presentation I haveCome across...........Thanx for sharing it. 2 years ago
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  • KIRCHNER2010 = Marco Kirchner = at = Marco Kirchner = = ENTREPRENEURS WANTED =

    We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!

    Overview: http://bit.ly/b1Eehh
    Testimonials: http://bit.ly/l3WEXJ
    Website: www.MyEntrepreneurCommunity.com
    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0"></param><embed src="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
    2 years ago
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  • PhilippSchubiger Philipp Schubiger, Einzelfirma at Philipp Schubiger Visuelle Kommunikation Thanks for sharing. I make resarch for my masterstudi is it possible that i can have a copy? 2 years ago
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  • poommy poommy Thanks for sharing. V. nice presentation. 3 years ago
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The Brand Gap The Brand Gap Presentation Transcript