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ecommerce introduction ecommerce introduction Presentation Transcript

  • ECOMMERCE Introduction 28/04/2012T1 La communication digitale et le Ecommerce /ES302
  • Bonjour
  • ?
  • Marc
  • Contenu- Présentation ☑- Attentes- Définition et types- Avantages- Pré-requis- Business model T1 La communication digitale et le Ecommerce /ES302
  • Attente ?
  • Expérience ?
  • Le commerce électronique ou vente enligne, désigne léchange de biens et de services entre deux entités sur les réseaux informatiques, notamment Internet.
  • Quels e-commercesconnaissez-vous ?
  • Pour combien avez-vous acheté sur Internet les 12 derniers mois ?
  • Exemples
  • Classer
  • Par acteurs- Qui commande le produit ou service- Qui vend et avec quel type de transaction T1 La communication digitale et le Ecommerce /ES302
  • Who 2 Who B2B B2C B2G C2C G2C T1 La communication digitale et le Ecommerce /ES302
  • B2B B2C B2GC2C G2C
  • Types de biens- Produits - Physiques - Virtuels- Services- Abonnements T1 La communication digitale et le Ecommerce /ES302
  • ServiceRéel Virtuel Produit
  • Type de marchant- Avec point(s) de vente- Virtuel T1 La communication digitale et le Ecommerce /ES302
  • Chiffres
  • Dates2011 6% des achats sont effectués en ligne1995 Amazon.com1994 Commande de Pizza Hut en ligne1990 Tim défini le WWW1979 Invention de l’e-commerce par Michael Aldrich T1 La communication digitale et le Ecommerce /ES302
  • En Suisse : 80% des internautes ont déjà acheté sur Internet
  • Progression des ventes en ligne (mondial) 19% par année1000 750 500 250 2013 2012 2011 0 2010 Milliard de $$$ Source: Goldman Sachs
  • e-Noël 2011 au USA- Les e-consommateurs achètent 50% de leurs cadeaux en ligne- Ils dépensent 22% de plus que le consommateur moyen T1 La communication digitale et le Ecommerce /ES302 Source: Internet Retailer
  • Plus de 50% de la population suisse a fait un achat sur Internet ces 3 derniers mois
  • 2010 : 8 milliards de CHF Source : OFS 2010
  • ECOMMERCE En résuméT1 La communication digitale et le Ecommerce /ES302
  • Avantages ?
  • Avantages de l’ecommerce- Disponibilité 24/7- Extensibilité- Absence de frontières- Espace illimité T1 La communication digitale et le Ecommerce /ES302
  • Avantages pour le client- Gain de temps- Comparaison des prix facilitée- Plus de choix- Moins cher- Achat depuis chez soi T1 La communication digitale et le Ecommerce /ES302
  • Avantages pour le marchant- Nouveaux marchés- Présence où se trouve les clients- CRM informations sur les clients- Automatisations, gains de temps T1 La communication digitale et le Ecommerce /ES302
  • Des inconvénients ?
  • Inconvénients- Présentation des produits- Conseils- Aspect humain T1 La communication digitale et le Ecommerce /ES302
  • “People think e-commerce is just people browsing, but theres more to it than that. More and morepeople are using programs and agents to shop for the best deal, and thats how theyre going to be getting to your site.” ~ Tim Berners-Lee
  • Pré-requis
  • Étapes pour lelancement d’un eshop
  • Quelles sont-elles ?
  • ProduitsBusiness Promotion Gestion
  • Business model
  • What type of relationship does each of our Customer For whom are we creating value? Segments expect us to establish and maintain with them? Who are our most important customers?omer Segment? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?
  • es do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each oChannels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and m nships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?? Which customer needs are we satisfying? How are they integrated with the rest How costly are they? ces do our Value Propositions require? Through which Channels do our CustoChannels? Customer Relationships? want to be reached?? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with cus
  • Through which Channels do our Customer Segmentswant to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
  • the customer? What type of relationship does each of our Customer For whom are we creating value?s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?nd services are we offering to each Customer Segment? Which ones have we established?we satisfying? How are they integrated with the rest of our business model? How costly are they? Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?
  • Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?
  • What Key Resources do our Value Propositions require? Through whicOur Distribution Channels? Customer Relationships? want to be reRevenue Streams? How are we r How are our C Which ones w Which ones a How are we in
  • What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type ofOur Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expCustomer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones hRevenue streams? Which customer needs are we satisfying? How are they How costly arWhat Key Resources do our Value Propositions require? Through whicOur Distribution Channels? Customer Relationships? want to be reRevenue Streams? How are we r How are our C Which ones w Which ones a How are we in
  • Who are our Key Partners? What Key Activities do our Value Propositions require? What value doWho are our key suppliers? Our Distribution Channels? Which one ofWhich Key Resources are we acquiring from partners? Customer Relationships? What bundlesWhich Key Activities do partners perform? Revenue streams? Which custom What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?
  • What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?
  • Day Month Year No.Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?What are the most important costs inherent in our business model? For what value are our customers really willing to pay?Which Key Resources are most expensive? For what do they currently pay?Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  • Prochain cours- Choix de loutil- Requis techniques- Solutions de paiement- Rédaction dun cahier des charges- Choix dun prestataire- Mise en place dune solution T1 La communication digitale et le Ecommerce /ES302