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E marketing day 3

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Day 3 of online marketing seminar - Taylor discuses converting website traffic into customers.

Day 3 of online marketing seminar - Taylor discuses converting website traffic into customers.

Published in: Business, Technology

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  • 1. E-MarketingMarketing your business online Alexandria, Egypt - Nov 2012
  • 2. E-Marketing - Overview Day 1 Bringing your businesses online ● Setting up a website for your business ● Social media crash course ● Managing your web presence Day 2 Driving online traffic ● SEO & backlink building 101 ● Online marketing tactics ● Running a Google Adwords campaign ● Running a Facebook campaign Day 3 Driving online traffic & getting sales ● Running a Google Adwords campaign ● Converting visitors to customers ● Google Analytics – monitoring & optimizing your website ● Group Discussion/ActivitiesAlexandria - November 2012
  • 3. Driving Online TrafficPaid Channels Paid Online Marketing ● Search Advertisements ● Display Advertisements Payment Structures ● pay per click ● pay per viewAlexandria - November 2012
  • 4. Driving Online TrafficPaid Channels Google Adwords (Hands On Campaign Setup)Alexandria - November 2012
  • 5. Driving & Converting TrafficFrom Visitor to Customer ● Conversion Optimization ○ Goal Setting ○ On Page analysis - Kaizen method ○ Channel AnalysisAlexandria - November 2012
  • 6. Driving & Converting TrafficFrom Visitor to Customer ● Goal Setting ○ Defining your goal ○ Common Goals: ■ Sale of item ■ Contact from website ■ Newsletter signup ■ Time on site goalsAlexandria - November 2012
  • 7. Driving & Converting TrafficFrom Visitor to CustomerAlexandria - November 2012
  • 8. Driving & Converting TrafficFrom Visitor to Customer LIFT ModelAlexandria - November 2012
  • 9. Driving & Converting TrafficFrom Visitor to CustomerHypothesis Formulating ○ Elements that dont follow LIFT? ○ How is my value proposition? ○ How is my call to action?Alexandria - November 2012
  • 10. Driving & Converting TrafficFrom Visitor to CustomerA/B testing (Split testing) ● Donts ○ test at different times ○ end early ○ test recurring traffic ● Dos ○ test new traffic ○ show repeat visitors same variationAlexandria - November 2012
  • 11. Driving & Converting TrafficFrom Visitor to CustomerCase Study - HYUNDAIAlexandria - November 2012
  • 12. Driving & Converting TrafficFrom Visitor to CustomerCase Study - HYUNDAI - HypothesisAlexandria - November 2012
  • 13. Driving & Converting TrafficFrom Visitor to CustomerCase Study - HYUNDAI - Result- each individual change increased conversions- all changes together was best combination62% increase in conversionsAlexandria - November 2012
  • 14. Driving & Converting TrafficFrom Visitor to CustomerChannel Analysis What channels are working? ● Shift channel strategiesAlexandria - November 2012
  • 15. Driving & Converting TrafficFrom Visitor to CustomerGoogle Analytics (Monitoring Your Website) ■ analyzing traffic ■ visitor flow ■ channel analysisAlexandria - November 2012
  • 16. Driving & Converting TrafficFrom Visitor to CustomerGoogle Analytics (Hands On Workshop)Alexandria - November 2012
  • 17. Driving & Converting TrafficFrom Visitor to CustomerWhat marketing problems does your business have ?Alexandria - November 2012
  • 18. Driving & Converting TrafficFrom Visitor to Customer Questions?Alexandria - November 2012
  • 19. Driving & Converting TrafficAdvanced SEO tacticsRunning an advanced SEO Campaignlow to medium keyword (4000 monthly searches) ● Blueprint to rank top in google - The Professionals MethodAlexandria - November 2012