Ubiquitous Media

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+ antimega 2 years ago
notes are in each slide’s comments
+ antimega 2 years ago
my view of the media and technology boundaries, and then I’ll try to tie it together
+ antimega 2 years ago
kind of media being consumed
a dichotomy
small, fast, cheap; long, expensive, immersive
5 minute youtube clips and individual songs vs. 12-18 hour TV series, bought on DVD and consumed in a single sitting, games with 40 hours of play, even movies going 3 hours+
(can movies ever really be immersive in terms of story?)
the traditional time unit of media - 30 minutes to 2 hours (a TV show, an album, a film) - disappears, at least in consumption
(the dichotomy holds for websites, too)
+ antimega 2 years ago
virtual size of media is growing quickly, as the physical size disappears
media I have with me just now:
150 gb in my computer
150 gb portable hard disk
4gb in my camera
8gb in my phone
4 gb memory stick
1gig ipod
325 gb without really thinking

at home I have 3 computers, network storage, various backup disks.... 2 terabytes

swallowable media - 8-16gb micro SD cards
6 movies, 100 albums
discographies, life works, complete genres, not individual albums or films
+ antimega 2 years ago
size of connection
3Mbit mobile Internet
10-20Mbit fixed Internet
100Mbit wireless networking
1Gbit fixed networking
no ubiquitous - always working - wireless connections
local sharing is always going to be an order of magnitude faster
fixed Internet is getting ’fast enough’ - but putting 60Gb of music in the cloud took over a month
+ antimega 2 years ago
cost of Internet
fixed cost for consumers
but variable for producers
popular things on the Internet bankrupt you
(video, 8 years ago - 4 pounds every download)
hard problem
maybe ubiquitous streaming or downloading isn’t the right model
+ antimega 2 years ago
the panacea of media
always-on, always-available, fixed cost, unlimited library of media - think of it, get it straight away
never going to happen
(never say never)
easily copiable, sharable, swappable media
memory sticks and burnt CDs/DVDs, not (just) P2P
ease of use is a key luxury - easier for me to buy a DVD box set, than wrangle my media
+ antimega 2 years ago
what does this mean for mobile?
mobiles are a ubiquitous screen and player
but will mainly be fed at digital oasis, or via portable exchange
mobile has focussed on creation, rather than consumption
context predicates kinds of media audio for cars
3 minute clips for waits
most importantly, the living room
video is the the next media to be consumed into devices
(broadcast) TV - maybe interesting
solves the cost problem at least
we tend to assume clouds of networks - especially in home and office
technically
better local sharing, SD slots, next generations of Bluetooth, Wireless USB, wifi. Need better user experience, though: NFC & Bonjour.
use of better outputs where possible - streaming to TVs, hifis.
+ antimega 2 years ago
curation as well as distribution becomes important
merging of media streams - TV + youtube, my music + all my friends
recommendations
who’s watching/listening/reading what, when
friends & popularisers
+ antimega 2 years ago
thank you