Hello Culture: Transforming Participation - Young People Survey Results


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Results of a survey conducted by Big Cat Group and Sampad as part of Hello Culture 2012.

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Hello Culture: Transforming Participation - Young People Survey Results

  1. 1. Transforming Participation – Survey Results This data was taken from a sample survey created to inform the workshop sent to 250 young people between the ages of 16 and 25 within the West Midlands@HelloCulture info@hello-culture.co.uk 0121 200 0910
  2. 2. 0% 20% 40% 80% 100% 60% Go to gigs? Listen to music? Go to the cinema?@HelloCulture Go to the theatre to watch plays? Go to the theatre to watch dance… Watch outdoor performances? Go to film screenings? Go to art galleries? Go to exhibitions? Use YouTube? Use Facebook?info@hello-culture.co.uk Use Twitter? Do you participate in any of the following? Use instant messaging? Have your own blog? Follow other peoples blogs? Download music? Download films?0121 200 0910
  3. 3. What is it that you enjoy about going to gigs or thecinema in comparison to watching or listening to musicor films at home?“I love the atmosphere, being in a place with like-minded people.Viewing and exploring the different forms of art and understandingother peoples views.” “Gigs/concerts“Its the experience and the buzz you get thats not the same it is about thewhen you’re not with your friends.” atmosphere. “I prefer music at homeA break from because its cheaper and the At the cinema,the norm, more artists I listen too rarely come it is the socialenjoyable with too England, films are more exciting at the cinema though factor & for theother people.” they are way too expensive.” special effects.”“The atmosphere combined with the social aspect.” @HelloCulture info@hello-culture.co.uk 0121 200 0910
  4. 4. Do you actively search for newmusic/gigs/exhibitions/films/videos, if so where do yougo to find information? “Yes, through typing in keywords in search engines.”“For music I use sound cloud. For art exhibitions I check websites of thegalleries or just go in if passing.” “Yes I usually go to“I look at the suggested list on YouTube to find out the videos of songs I already like.” latest trailers and short comedy sketches and to“Yes I will often search find new music”online, via ticketfactory, theatre/cinema “Yes, internet and throughwebsites, magazine Word of mouth. Or going towhats on articles and the actual venue.”recommendations.” “Twitter, Facebook, artist and venue websites.” @HelloCulture info@hello-culture.co.uk 0121 200 0910
  5. 5. What devices do you mainly use to listen or viewcontent online? Smartphone Laptop Tablet Desktop computer Digital Radio @HelloCulture info@hello-culture.co.uk 0121 200 0910
  6. 6. Do you share the content you’re interested in, if so howand where? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% @HelloCulture info@hello-culture.co.uk 0121 200 0910
  7. 7. Who do you share the content with?/Who sharescontent with you? “Work colleagues, “My peers, people who follow customers, friends, my blog/twitter.” social networks.” family and online networks.” “Friends and people “Friends” online.” “Facebook, email and Twitter.” “My “Friends, colleagues and family.” @HelloCulture info@hello-culture.co.uk 0121 200 0910
  8. 8. What times of day do you watch/listen to content? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% @HelloCulture info@hello-culture.co.uk 0121 200 0910
  9. 9. On average, how much per month do you spend onmusic, exhibitions, films, live performances and culturalentertainment?45%40%35%30%25%20%15%10% 5% 0% Nothing Less than Between Between Between Over £100 £10 £10 and £25 and £50 and £25 £50 £100 @HelloCulture info@hello-culture.co.uk 0121 200 0910
  10. 10. How do you currently engage with culturalorganisations digitally? (cultural organisations could betheatres, exhibitions, museums, independent musicians etc...) 80% 70% 60% 50% 40% 30% 20% 10% 0% @HelloCulture info@hello-culture.co.uk 0121 200 0910
  11. 11. Do you think that cultural organisations communicatewith young people effectively and is there anything youthink would make you engage with them moredigitally? “Perhaps small time competitions on Twitter.” “Free concerts more activity on “Yes, and maybe “I dont mind trying to find or events as a events, makes it more taster to show Twitter.” exclusive. I dont see why young people should be people what force fed experiences.” they’re missing” “It could be interesting if cultural organisations had a Skype account and offered sessions where young people could interact with individuals who work for these organisations.” @HelloCulture info@hello-culture.co.uk 0121 200 0910
  12. 12. Contact Us:If you’d like more information about Tweet Us:this project, getting involved with @HelloCultureHello Culture 2013 or how Big Cat can Visit Us:help your organisation communicate www.hello-culture.co.ukwith your audience please don’t hesitateto contact us.Thanks,Anthony and LaraCall Us: 0121 200 0910Email Us: info@hello-culture.co.ukwww.hello-culture.co.ukwww.bigcatgroup.co.uk @HelloCulture info@hello-culture.co.uk 0121 200 0910