FAF Event Success: Finding Your Aunt Mabels

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FAF Event Success: Finding Your Aunt Mabels

  1. 1. http://bit.ly/fafessentials<br />Learn more at: <br />
  2. 2. How Aunt Mabel Helped us Raise $200,000 in Five Months and How She Can do the Same for You!<br />Learn how Greenville Hospital System raised $200,000 in five months by finding, training and including their Aunt Mabels<br />
  3. 3. Multi-Channel Engagement<br />Email <br />Social<br />Web<br />*Blackbaud Internet Solutions<br />
  4. 4. Jenn Parker – Annual Giving Specialist, GHS<br />jparker4@ghs.org<br />@jennparker06<br />ghsgiving.org<br />Catch up with GHS Giving:<br /> ghsgiving.org/blog<br /> facebook.com/GHSgiving<br /> twitter.com/ghsgiving<br /> youtube.com/ghsgiving<br />Contact<br />
  5. 5. Who in the world is aunt mabel?<br />
  6. 6. STEP 1: FIND YOUR AUNT MABELS<br />Locate the need<br />
  7. 7. STEP 1: FIND YOUR AUNT MABELS<br />Locate the champion(s)<br />
  8. 8. STEP 1: FIND YOUR AUNT MABELS<br />Locate the opportunity<br />
  9. 9. STEP 1: FIND YOUR AUNT MABELS<br /><ul><li> Benefits GHS Cancer Center’s Moving On oncology rehabilitation program and Institute for Translational Oncology Research (ITOR)
  10. 10. Use existing relational foundation and add strong web presence
  11. 11. Advertise event in Cancer Center, ITOR, Life Center and in employee publications</li></ul>Maximum of 40 teams<br />
  12. 12. STEP 1: FIND YOUR AUNT MABELS<br /><ul><li>Benefits GHS Children’s Hospital
  13. 13. Get list of current greatest needs from departments
  14. 14. Donors can shop according to department, age range, type of toy, price range, etc.
  15. 15. Donors are required to create a log-in and password in order to purchase a gift
  16. 16. Donors can create their own toy drives to raise funds for GHS Children’s Hospital
  17. 17. Donors receive a monthly Virtual Toy Drive eNewsletter
  18. 18. Advertise within GHS Children’s Hospital, BI-LO Charities’ Children’s Cancer Center and Children’s Hospital Outpatient Centers</li></li></ul><li>Step 2: train your aunt mabels<br />Meet your new Aunt Mabels<br /><ul><li> Event kick-off party
  19. 19. Captain’s Training
  20. 20. Committee meeting
  21. 21. Children’s Hospital Development Council meetings
  22. 22. Start your own toy drive</li></li></ul><li>Step 2: train your aunt mabels<br />Give them what they need to be successful<br />Captain’s Training<br /><ul><li> complete web tool walk-through:
  23. 23. Team reports
  24. 24. Fundraising total
  25. 25. Top fundraisers
  26. 26. E-mail teammates
  27. 27. fundraising tips and encouragement from major gift officer
  28. 28. event layout from special events coordinator</li></li></ul><li>Step 2: train your aunt mabels<br />Give them what they need to be successful<br />Captain’s Training<br /><ul><li>complete web tool walk-through:
  29. 29. Team reports
  30. 30. Fundraising total
  31. 31. Top fundraisers
  32. 32. E-mail teammates
  33. 33. fundraising tips and encouragement from major gift officer
  34. 34. event layout from special events coordinator</li></ul>Website<br /><ul><li>Registration (team, paddler)
  35. 35. Donation (to individual, team or general event)
  36. 36. E-mail tool
  37. 37. Social media sharing</li></li></ul><li>Step 2: train your aunt mabels<br />Registration<br />Donations<br />E-mail tool<br />Social Media sharing<br />
  38. 38. Step 2: train your aunt mabels<br />eNewsletter<br /><ul><li>When: Beginning 7-8 months out, progressing to monthly and weekly updates
  39. 39. Who: All paddlers, also send out special captains-only segmented eNews
  40. 40. How:
  41. 41. Informational – team practice times, fundraising deadline
  42. 42. Motivational - share patient/paddler stories
  43. 43. Call to Action – register NOW! Spread the word NOW!</li></li></ul><li>Step 2: train your aunt mabels<br />151% increase in fundraising total after implementing event website in 2010<br />
  44. 44. Step 2: train your aunt mabels<br />Email <br />2010 Messages sent | 3,757<br />2011 Messages sent | 2,870<br />2010 $ raised via e-mail | $315<br />2011 $ raised via e-mail | $5,326<br />Takeaway : Less e-mail sent, but raising more money<br />Social Media<br />2010 Messages sent | 0<br />2011 Messages sent | 51<br />2010 $ raised via social | $0<br />2011 $ raised via social | $549 (Facebook)<br />Takeaway: Late to game, but slowly building social media asks & revenue<br />
  45. 45. Step 2: train your aunt mabels<br />Give them what they need to be successful<br />Start the most toy drives<br />100% Participation<br />Raise the most money<br />
  46. 46. Step 2: train your aunt mabels<br />Give them what they need to be successful<br />Web training– how to use site, how to purchase items via toy drive<br />Weekly e-mail updates – $ raised, winning team<br />Tool training:<br />E-mail signature<br />Customized posters and flyers<br />Web banners and buttons<br />Motivation: team competition with a mystery prize!<br />
  47. 47. Step 2: train your aunt mabels<br />In 2010:<br /><ul><li>77% increase in giving
  48. 48. Development Council raised $16,800 - morethan the previous year’s holiday total overall
  49. 49. Development Council started 90 new toy drives</li></li></ul><li>Step 2: train your aunt mabels<br />Tell them they’re Aunt Mabels<br />Share program stories <br />Share their stories<br />Remind them how powerful they are<br />
  50. 50. Step 3: include your aunt mabels<br />Thank them<br />Share event photos and video(s)<br />Social media shout-outs<br />Dragon Boat photocards<br />Virtual Toy Drive photobooks<br />
  51. 51. Step 3: include your aunt mabels<br />Get their feedback<br />
  52. 52. Step 3: include your aunt mabels<br />Stay in touch<br /><ul><li>eNewsletters – new gifts, new milestones, kick-off announcement/reminder
  53. 53. Social media – share Children’s Hospital or Cancer Center stories, photos, videos
  54. 54. Meetings – monthly time with Development Council, planning with Dragon Boat committee</li></li></ul><li>What’s next for us?<br /><ul><li> Gearing up for 2012!
  55. 55. Exploring new Friends Asking Friends
  56. 56. Training paddlers on social media sharing more thoroughly
  57. 57. Focusing on building event revenue up
  58. 58. Gearing up for 2011 Development Council holiday challenge!
  59. 59. Training new council members on website
  60. 60. Developing survey for 2011
  61. 61. Setting new holiday goal</li></li></ul><li>Jenn Parker – Annual Giving Specialist, GHS<br />jparker4@ghs.org<br />@jennparker06<br />ghsgiving.org<br />Catch up with GHS Giving:<br /> ghsgiving.org/blog<br /> facebook.com/GHSgiving<br /> twitter.com/ghsgiving<br /> youtube.com/ghsgiving<br />Contact<br />
  62. 62. http://bit.ly/fafessentials<br />Learn more at: <br />
  63. 63. http://bit.ly/fafessentials<br />Learn more at: <br />
  64. 64. Thank you!<br />Let’s keep the conversation going…<br />NetWitsThinkTank.com<br />http://bit.ly/fafeNews <br />http://bit.ly/fafsocial40 <br />

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