Postgraduate Diploma in Digital Marketing

  • 753 views
Uploaded on

The Digital Marketing Institute is dedicated to educating professionals in the field of Digital Marketing to ensure career growth and competitiveness in a global jobs market. …

The Digital Marketing Institute is dedicated to educating professionals in the field of Digital Marketing to ensure career growth and competitiveness in a global jobs market.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
753
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
16
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Anthony QuigleyManaging Director@AnthonyQuigley@dmigrouphttp://ie.linkedin.com/in/anthonyquigley
  • 2. Agenda• Digital Marketing Institute• Digital Marketing Context• Institute Programmes and Syllabus• Digital Marketing Programmes• Postgraduate Diploma / Masters• Structure, Aims, Application, Support• Q&A
  • 3. What we do !We are addressing the global shortage of digitalskills by providingdigital marketing education.We deliver industry designed practitioner led,accredited education programmes in the classroom,online and through licensed partners.
  • 4. New Industry DIGITAL New CareersMARKETING Knowledge & Skills Training & Certification
  • 5. New IndustryNew CareersKnowledge & SkillsTraining & Certification
  • 6. New IndustryNew CareersKnowledge & SkillsTraining & Certification
  • 7. New IndustryNew CareersKnowledge & SkillsTraining & Certification
  • 8. Digital Marketing Manager SEO SpecialistNew Industry Traffic & Analytics ManagerNew Careers Digital Display Coordinator Social Media ManagerKnowledge & Skills Mobile Marketing DirectorTraining & Certification PPC Specialist
  • 9. New Industry “Seventy percent of seniorNew Careers marketing executives say digital capability building isKnowledge & Skills their companies’ top priority”.Training & Certification Gartner September 2011
  • 10. New Industry Respondents citedNew Careers “Insufficient skills to manage internally” as their biggestKnowledge & Skills barrier to engaging in Digital MarketingTraining & Certification Pew Research October 2011
  • 11. New Industry “We are in the midst of aNew Careers chronic Internet Marketing Skills Shortage”Knowledge & Skills Internet Advertising Bureau European Review 2011Training & Certification
  • 12. New IndustryNew CareersKnowledge & Skills Career & Qualification RoadmapTraining &Certification
  • 13. Career & Qualification RoadmapThe Digital Marketing Institute provides a career and qualificationroadmap through which students can progress, gaining stronger levelsof skills as they move through the courses.
  • 14. Syllabus Development & Validation Industry Advisory Council Subject Programme Matter Design Expert Q Validus Validation
  • 15. Syllabus validated by Digital Marketing PractitionersProfessionalpractitionersfrom 100+ digitalagenciesin Europe & USA,responsible fordelivering onlinemarketingcampaigns for someof theworlds leadingbrands.
  • 16. WE AREINDUSTRY
  • 17. AccreditationCertified by the Scottish Qualifications Authorityunder the European Qualifications Framework.Recognisable, transferable, internationalqualifications.
  • 18. Postgraduate Diploma in Digital MarketingMasters in Digital Marketing
  • 19. Programme Structure (PG)POSTGRADUATE DIPLOMA IN DIGITAL MARKETING Duration: 1 Year Schedule: Part-Time or Online Evenings: Tuesday & Thursday Semesters: 2, each 12 weeks Workshops: 2 per semester Starting: October 2nd 2012 Fees: €3,970Streams Digital Consumer Behaviour Digital Marketing Channels Digital Marketing Strategy Digital Marketing ManagementAssignments x 2 (Approx 5,000 words each)Note: Postgraduate Diploma = Year 1 of Masters in Digital Marketing
  • 20. Programme Structure (PG)Fundamentals & Buyer Behavior Channels Strategy Management The Digital Medium SEO Planning Implementation Consumer Behavior PPC Estimation Integration Digital vs Traditional Social Media eBusiness Measurement Buyer Psychology Affiliate Challenges Tracking & Analysis Competitive Analysis Email Opportunities Control Online Research Blueprint Mobile Risk Management Evaluation Planning Options Display Reputation Mangm’t Iteration Outsource vs Insouce PR Segmentation Brand Management Understanding the Customer Viral Analytics Video Empowered Consumer as King
  • 21. Programme Structure (Masters)MASTERS IN DIGITAL MARKETINGAfter completing Postgraduate Diploma …… Duration: 1 Year Schedule: Part-Time or Online Evenings: Wednesday (First Semester Only) Semester 1: Wednesday evenings Semester 2: Workshops, Lectures, Advisor Sessions Starting: October 3rd 2012 Fees: €4,800 per annumSchedule of Digital Marketing Seminars & WorkshopsTopics include, Brand Strategy, Buyer Behavior, Global vs Local SEO Strategies,Convergence, Marketing Integration, Analysis & Management, Mobile Marketing,Data Driven Analysis. Included Live Projects / Company VisitsOutput: Research Thesis (15,000 Words), with assistance from your mentor/advisor
  • 22. Programme Aims• Develop an advanced knowledge of the concepts and theories that underpin digital marketing, and their relationship to conventional marketing• Develop a deep understanding of the factors that drive consumer behaviour in the digital economy• Develop advanced skills in the practices that relate to digital and data-driven marketing, including critical analysis and evaluation• Plan and manage digital marketing strategies for your organisation and target audiences, taking full account of budgetary and other constraints• Research and build deep expertise in a specific area of digital marketing through the completion of a supervised Research Thesis 24
  • 23. Application ProcessTo apply for either Postgraduate or Masters in DigitalMarketing you must meet the minimum admissionsrequirements: Qualifying degree in any subject (minimum of a lower second class honours degree) from a recognised Irish or Overseas institution, or Equivalent industry experienceAccess to this qualification is at the discretion of the DigitalMarketing Institute. However, applicants would normally beexpected to have established levels of competence andknowledge through the workplace or as indicated bypossession of a Second Honours degree (or better).
  • 24. Application Application ProcessTo apply for the Masters in Digital Marketing you must meet the minimum admissions requirements:Qualifying degree in any subject (minimum of a lower second class honours degree) from a recognised Irish or Overseas institution, orEquivalent industry experienceAccess to this qualification is at the discretion of the Digital Marketing Institute. However, applicants would normally be expected to have established levels of competence and knowledge through the workplace or as indicated by possession of a Second Honours degree (or better). 26 26
  • 25. Support• Membership Programme• Industry Events & Conferences• Webinars• Workshops• Refresher Courses• Networking• Peer Group
  • 26. We are addressing the globalshortage of digital skills by providingdigital marketing education.We deliver industry designedpractitioner led, accredited educationprogrammes in the classroom, onlineand through licensed partners.