The Power of Ad Networks

1,175 views

Published on

Why and how online advertising is succeeding and what you can do to profit from this

Published in: Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,175
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
24
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

The Power of Ad Networks

  1. 1. Click* 2009 Digital and Online Marketing Summit The Power of Ad Networks May 2009
  2. 2. Agenda • Introduction • Benefits to Advertisers • Every Dollar Counts • The Effects of the ‘Credit Crunch’ • International Ad Networks • Local Ad Networks • Case Studies
  3. 3. Introduction • What is an Ad Network? • Advertisers Publishers • Ad Networks Categories • Display, in-text, online video, mobile, in-game, online-radio, blog, RSS feeds, email, podcast, widgets • Ad Network Types • Representative: Transparent list of sites • Blind: List not disclosed • Targeted: Behavioral & Contextual • Ad Network Models • CPM: Cost Per Thousand • CPC: Cost Per Click • CPL: Cost Per Lead • CPA: Cost Per Action • Ad Networks Focus • General: Run of Network • Vertical: Channels
  4. 4. Benefits to Advertisers • One-stop shopping • Flexibility • Low cost and value for money • Performance based campaigns • Results, Results, Results • High ROI
  5. 5. Every Dollar Counts Giants of different industries spend billions of dollars a year on advertising • Accountability • Interest in the user’s journey • Post Impression and Post Click Tracking • Online brand measurement with the use of Dynamic Logic or Insight Express
  6. 6. The Effects of the ‘Credit Crunch’ • In comparison to 2007 advertising spends declined by 1.7% in the first 9 months of 2008 • During the same period online advertising increased by 7% • Branding budgets are being significantly reduced • Performance and results are of utmost importance • Advertisers require full accountability of online spends Source: TNS Media Intelligence
  7. 7. International Ad Networks • Tribal Fusion: Serve 20 billion impressions and reach 230 million users a month worldwide • 24/7 RealMedia: 5th Largest US Ad Network , developed Open Adstream; a fully integrated Campaign Management tool • Vibrant Media: In Content Video advertising using the IntelliTXT platform. Allowing publishers to generate revenue from non traditional ad placements • Ad Pepper: Targeting based on semantics • RightMedia: Buying and Selling ad exchange, 80K active buyers and sellers, 8 billion+ daily transactions and 260k creatives in circulation • Advertising.com: AKA Platform A, reach 9 out of 10 online users, premium and performance based solutions for advertisers • Google: Contextual Text, Image and Video advertising
  8. 8. Local Ad Networks • e-Marketing: Delivers 1 Billion Ad Impressions per Month and reaches 23.8 Million Unique Users per Month • alClick: Large network serving over 10 million ads a day • Tiger Fish: Reach of over 30,000 locally based consumers across both Arabic and English content
  9. 9. Case Study I: CPM • Client: Jordan Tourism • Client: Jordan Tourism Board Board • Selected Channels • Selected Channels • Period: 1 Month • Period: 1 Month • Targeting: GCC, Levant & • Targeting: GCC, Levant & Egypt Egypt • Delivered Impressions: • Delivered Impressions: 96,605,716 impressions 127,785,605 impressions • Delivered Clicks: 100,121 • Delivered Clicks: 229,530 • CTR: 0.10% • CTR: 0.18%
  10. 10. Case Study II: CPC • Client: araby.com • Client: souq.com • Run of Network • Run of Network • Period: 3 Months • Period: 1 Year • Targeting: Pan Arab • Targeting: KSA • Delivered Impressions: • Delivered Impressions: 140,770,546 impressions 344,269,771 impressions • Delivered Clicks: 332,674 • Delivered Clicks: • Delivered Search Clicks: 539,610 156,584 • Total Clicks: 489,258
  11. 11. Case Study III: CPL • Client: Etihad Atheeb Telecom – Go Pre-Launch • Selected channels/sites • Period: 2 Weeks • Targeting: KSA • Delivered Impressions: 49,459,407 impressions • Delivered Clicks: 95,855 • 43,566 Registrants – 33,581 During Campaign – 9,985 Post Campaign
  12. 12. Case Study IV: CPA • Client: bidz.com • Run of Network • Period: 3 Months • Targeting: Worldwide • Delivered Impressions: 139,800,968 impressions • Delivered Clicks: 352,959 • CTR: 0.25% • Sales: 3:1 ratio
  13. 13. Q&A Thank You

×