The Assassination of a Soap Bar

564 views
467 views

Published on

A look at brands and how to make a lasting impression by Nicolas Chidiac of Leo Burnett

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
564
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Assassination of a Soap Bar

  1. 1. Great brand speeches have, and always will be a g great way to drive purpose… y p p
  2. 2. Big Purpose stirs up Big Emotion. g p p g Emotion comes from the Latin term /Emovare... to move…to move to motivate .
  3. 3. What are we doing with this motivation? “We could sit around here all day talking, passing resolutions, i l i making clever speeches. It's not p going to shift one Roman soldier!” People Front of J d P l F t f Judea, ffrom Life of Brian, Monty Python
  4. 4. An Act is a useful gesture that serves a purpose… purpose
  5. 5. USEFUL
  6. 6. Beware of expectation inflation
  7. 7. Product Innovation
  8. 8. Applications
  9. 9. Brand Experiences
  10. 10. Brand Campaigns that add value
  11. 11. Kede Kasra: Promoting women's rights
  12. 12. Bergenbier Purpose: Fighting for men's rights
  13. 13. Nando’s

×