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Results Of Middle East Digital Marketing Survey 2010
 

Results Of Middle East Digital Marketing Survey 2010

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The results of a survey of over 1000 marketing professionals across the Middle East on various digital marketing concerns including marketing in Saudi Arabia, digital marketing in Arabic, and more.

The results of a survey of over 1000 marketing professionals across the Middle East on various digital marketing concerns including marketing in Saudi Arabia, digital marketing in Arabic, and more.

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    Results Of Middle East Digital Marketing Survey 2010 Results Of Middle East Digital Marketing Survey 2010 Document Transcript

    • RESULTS OF THE MIDDLE EAST DIGITAL MARKETING SURVEY 2010 MARKETING PROFESSIONALS SURVEYED: SURVEY PERIOD: 1,048 14 days REGION: LANGUAGE OF SURVEY: GCC, Middle East and North Africa English We asked 1,048 marketing professionals across the MENA and GCC region 8 key questions about their role and their organisation’s strategy when it comes to digital marketing and its implementation. Their responses are collated in the following pages. Survey conducted by: Partners: The results of this survey are based on a sample size and are not to be taken as an indication of definitive figures or an accurate portrayal of the market situation. It only serves as a general outlook of the market situation as of February 2010. The respondents have chosen to remain anonymous or provide their details wherever possible.
    • 1. How has the economic instability of 2009 altered your marketing strategy for the coming year? Sticking to traditional marketing 0% It hasn’t 18% Considering adding digital marketing to Going completely our mix digital 55% 27% 2. Where would you place your company in terms of employing a marketing strategy that is fully integrated (online and offline)? Beginner 23% Advanced 31% Intermediate 46% The results of this survey are based on a sample size and are not to be taken as an indication of definitive figures or an accurate portrayal of the market situation. It only serves as a general outlook of the market situation as of February 2010. The respondents have chosen to remain anonymous or provide their details wherever possible.
    • 3. Do you feel your existing marketing tools are doing the job? If not, where is it lacking and do you feel you know enough to research for others? Key responses included: • “No. I do feel this is the time for new innovative ideas. I do not know enough” • “Yes” • “I need to use more connections (to get more information)” • “We are lacking in online advertising - especially when targeting regional clients” • “Yes, the existing strategy is good enough as spend is limited due to lack of business” • “Yes, they are doing the job they are designed for” • “Yes and No! Some channels are still performing but we need to focus more on the additional cost and reach of digital channels. We need to know more about ROI and how to add new 2.0 marketing channels to our integrated plans” 4. Please list the top questions you need answered in order to do your job and support your marketing team more effectively • How can one convince traditional marketers/ managers to spend more money online? • How do we get that 90% of silent user to interact in our communities? Can digital advertising be measured more effectively? • How do we create remarkable, relevant "content" for marketing purposes? (What sticks or resonates with the users) How can one keep the social media marketing up to date without having to hire a specific team or person to do this? • Can we have more localized researches and studies? • Is there qualified data on UAE demographics? Why has such minimal research been done on Middle East Online surfing habits How widespread is social media adoption in Middle East? • What’s the best way to leverage social media? The results of this survey are based on a sample size and are not to be taken as an indication of definitive figures or an accurate portrayal of the market situation. It only serves as a general outlook of the market situation as of February 2010. The respondents have chosen to remain anonymous or provide their details wherever possible.
    • 5. Is marketing in Arabic in this region a dilemma for you? No, but we need more insight into this market to Yes, but not a make priority a decision 18% 23% No, and it is not a priority 8% Yes, and it is a serious concern 51% 6. Is social media marketing an initiative your company actively supports? Not Sure 8% No 8% Yes 84% The results of this survey are based on a sample size and are not to be taken as an indication of definitive figures or an accurate portrayal of the market situation. It only serves as a general outlook of the market situation as of February 2010. The respondents have chosen to remain anonymous or provide their details wherever possible.
    • 7. Which market has the most potential for digital marketing in 2010-2011? Qatar U.A.E 9% 18% Saudi Arabia 73% 8. Would you be interested in participating in Click 4.0 – The Digital Marketing event for the Middle East? • Yes – 100% The results of this survey are based on a sample size and are not to be taken as an indication of definitive figures or an accurate portrayal of the market situation. It only serves as a general outlook of the market situation as of February 2010. The respondents have chosen to remain anonymous or provide their details wherever possible.