The Press Release- Your Media Calling Card

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    The Press Release- Your Media Calling Card - Presentation Transcript

    1. The Press Release Your Media Calling Card
    2. The Press Release Calling Card to the Media
      • It can make the difference between PR Success and getting your story lost in a circular file.
      • It tells your story.
      • Its job is to interest the Media and get the to WANT MORE INFORMATION
    3. But, the Media receives thousands of emails a day.
      • The PR wire services are flooded with them.
      • PR companies and businesses are sending them out daily.
    4. So how do you get through to an editor or producer?
      • Make it stand out.
      • Have your release tell a story.
      • Look at all angles available.
      • Follow the steps on my next Slideshow!

    + Anthony MoraAnthony Mora, 7 months ago

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    Dealing with Press Release Issues

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