What Does a Product Manager Do?
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What Does a Product Manager Do?

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Short deck summarizing role of Product Manager I created & delivered to my company in 2013.

Short deck summarizing role of Product Manager I created & delivered to my company in 2013.

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What Does a Product Manager Do? What Does a Product Manager Do? Presentation Transcript

  • What Does a Product Manager Do? Company Presentation July 1, 2013 linkedin.com/anthonymitc hell3
  • Agenda > What is Product Management? > What does a Product Manager do? > How do Product Managers succeed? > What does it take to be a Product Manager? > Bonus Question*
  • What is Product Management? The goal of Product Management is to avoid this scenario Managing: >Communication >Strategy >Objectives >Expectations >Requirements >Go-to Market >Profitability
  • What is Product Management? > Product Management is a strategic and business-oriented role, focused on delivering solutions to market needs. > Product Managers... > Identify profitable opportunities that meet market needs > Launch products into the market > Oversee products already in the market > Sunset products that longer meet market needs
  • What do Product Managers do? Risk Management Market Analysis Product Document ation Implementation & Project Mgmt Client Support Tools, Systems, Process Validation 510K Consulting Services Reporting/ Analytics Roadmap Planning Regulatory Strategy Release Planning Training Coding and Testing Sales Story Development /Backlog Must meet market demands + launch product + make profit Beta Clients Customers General Manager Clinical Analyst Input
  • What else does a Product Manager do?> Manages the brand > Generates sales leads > Responsible for the profit & loss of the product > Brings new products to life... maximizes profits in existing products...retires unsuccessful products > Champions the product, internally and externally Product Management is an art, not science
  • How do Product Managers succeed?
  • People Success Factors: >Communication >Trust >Accountability Product Managers are the glue that hold it all together…
  • Product Lifecycle Management Process
  • Key Tools for Product Managers
  • What does it take to be a Product Manager? Multitasking is in our DNA
  • Who wants to be a Product Manager?