SEO and Local SearchAnthony Burke, WSI Digital Marketing
Agenda•   The Internet Business Model on one page•   What is Search Engine Optimisation•   SEO in less than 4 minutes•   W...
Search Engine Optimsation (SEO)
SEO in 4 minutes• The biggest question “Why isn’t my website showingon Page One of Google?”• This video is a good introduc...
SEO vs PPC
Why is SEO important
What Is Local Search?• Local Search is the use of search engines by users who  are looking for a product or service provid...
Why Focus on Local Search?• Consumers are being digitised at a rapid pace
Why Focus on Local Search?• And so are local businesses…
Why Focus on Local Search?• Digitisation has resulted in a media chaos
Why Focus on Local Search?• How consumers find & engage local businesses
Local Search “Basic” Fundamentals• Need to Understand the “Local Search Ecosystem”
How to be successful on Local Search• What it Takes to be Successful Online Today
Q&A
Email - anthony@wsionlinebiz.co.ukPhone - 01580 819529Mobile - 07917707347Web - www.wsionlinebiz.co.ukFacebook - www.faceb...
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SEO Basics for the 811 Meeting in Etchigham

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This is a short presentation on SEO basics that I presented to a 811 Meeting (eight business owners, 1 hour, 1 topic) in Etchingham.

Published in: Technology, Business
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SEO Basics for the 811 Meeting in Etchigham

  1. 1. SEO and Local SearchAnthony Burke, WSI Digital Marketing
  2. 2. Agenda• The Internet Business Model on one page• What is Search Engine Optimisation• SEO in less than 4 minutes• Why SEO is important• What is local search• Why focus on local search• Local Search “ecosystem”• Conclusions• Questions
  3. 3. Search Engine Optimsation (SEO)
  4. 4. SEO in 4 minutes• The biggest question “Why isn’t my website showingon Page One of Google?”• This video is a good introduction to SEO but in order toreally get your websites ranked high in search engines,you need to know a more. LOT SEO in under 4 minutes
  5. 5. SEO vs PPC
  6. 6. Why is SEO important
  7. 7. What Is Local Search?• Local Search is the use of search engines by users who are looking for a product or service provider (what) in a specific local area (where).• Examples – Water damage repair company TN19 7AW – Tunbridge Wells dentist – Childrens activities Hastings – Italian restaurant in Uckfield – Tonbridge carpet cleaner – Bed and breakfast in Rye
  8. 8. Why Focus on Local Search?• Consumers are being digitised at a rapid pace
  9. 9. Why Focus on Local Search?• And so are local businesses…
  10. 10. Why Focus on Local Search?• Digitisation has resulted in a media chaos
  11. 11. Why Focus on Local Search?• How consumers find & engage local businesses
  12. 12. Local Search “Basic” Fundamentals• Need to Understand the “Local Search Ecosystem”
  13. 13. How to be successful on Local Search• What it Takes to be Successful Online Today
  14. 14. Q&A
  15. 15. Email - anthony@wsionlinebiz.co.ukPhone - 01580 819529Mobile - 07917707347Web - www.wsionlinebiz.co.ukFacebook - www.facebook.com/wsionlinebizTwitter - @wsionlinebizLinkedIn - http://uk.linkedin.com/in/anthonymburkeGoogle+ http://gplus.to/anthonymburkeTHANK YOU!
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