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SEO Basics for the 811 Meeting in Etchigham
 

SEO Basics for the 811 Meeting in Etchigham

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This is a short presentation on SEO basics that I presented to a 811 Meeting (eight business owners, 1 hour, 1 topic) in Etchingham.

This is a short presentation on SEO basics that I presented to a 811 Meeting (eight business owners, 1 hour, 1 topic) in Etchingham.

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    SEO Basics for the 811 Meeting in Etchigham SEO Basics for the 811 Meeting in Etchigham Presentation Transcript

    • SEO and Local SearchAnthony Burke, WSI Digital Marketing
    • Agenda• The Internet Business Model on one page• What is Search Engine Optimisation• SEO in less than 4 minutes• Why SEO is important• What is local search• Why focus on local search• Local Search “ecosystem”• Conclusions• Questions
    • Search Engine Optimsation (SEO)
    • SEO in 4 minutes• The biggest question “Why isn’t my website showingon Page One of Google?”• This video is a good introduction to SEO but in order toreally get your websites ranked high in search engines,you need to know a more. LOT SEO in under 4 minutes
    • SEO vs PPC
    • Why is SEO important
    • What Is Local Search?• Local Search is the use of search engines by users who are looking for a product or service provider (what) in a specific local area (where).• Examples – Water damage repair company TN19 7AW – Tunbridge Wells dentist – Childrens activities Hastings – Italian restaurant in Uckfield – Tonbridge carpet cleaner – Bed and breakfast in Rye
    • Why Focus on Local Search?• Consumers are being digitised at a rapid pace
    • Why Focus on Local Search?• And so are local businesses…
    • Why Focus on Local Search?• Digitisation has resulted in a media chaos
    • Why Focus on Local Search?• How consumers find & engage local businesses
    • Local Search “Basic” Fundamentals• Need to Understand the “Local Search Ecosystem”
    • How to be successful on Local Search• What it Takes to be Successful Online Today
    • Q&A
    • Email - anthony@wsionlinebiz.co.ukPhone - 01580 819529Mobile - 07917707347Web - www.wsionlinebiz.co.ukFacebook - www.facebook.com/wsionlinebizTwitter - @wsionlinebizLinkedIn - http://uk.linkedin.com/in/anthonymburkeGoogle+ http://gplus.to/anthonymburkeTHANK YOU!