811 Meeting Presentation


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Presentation to small local businesses in and around Etchingham on the topic of social,local,mobile marketing all facilitated by the growth in cloud services.

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811 Meeting Presentation

  1. 1. SoLoMoHow to Promote Your Local Biz Using Social,Local and Mobile in Three Easy Steps by Anthony Burke
  2. 2. Why SoLoMo?• We are being digitised at a rapid pace
  3. 3. Why SoLoMo?• And so are local businesses…
  4. 4. SoLoMo Facts ome Join The Conversation4
  5. 5. SoLoMo Facts ome Join The Conversation5
  6. 6. SoLoMo Facts ome Join The Conversation6
  7. 7. Go LocalBegin with a Website - Your website is the destination not the journey!First thing to do is to create a website for your local biz, which you will later use to: 1. Provide a URL when registering in online directories; 2. Tie it to your social media accounts; 3. Create a Google Places and a Bing Local listing; 4. Provide for potential scaling of your small business in the future.For unambiguous identification purposes include a crawlable company name – address –phone number somewhere on your website (for example, in the footer), so that it can becorrectly associated with your other business profiles in the future. 7
  8. 8. Go Local & Befriend Local Data ProvidersDevelop a presence on location-based networks like FoursquareBut, before you do it, you have to make sure they can associate yourbusiness name with an address and a phone number (what we refer to as NAP).Get listed in major local business directories.These are pretty much a must because they provide local business data forFacebook, Twitter, Foursquare, Google Places, Siri and a number of other servicesyou can use to expose your local biz to online audiences.It is important to start with these directories first since they are the bottom line. 8
  9. 9. Go SocialThen create Facebook,Twitter, Pinterest, Foursquare and Google+ pages for yourbusinessNow, promoting your business in these online venues is a whole different story. Toget followers, you can offer points to your customers, encourage them to stayupdated on deals and specials, and what not – just use your imagination.To facilitate the act of following you on social networks, use QR codes so that yourcustomers can just scan them and connect with you on Facebook, Twitter, etc.Search is now more social (Rockmelt, Bing and Google) 9
  10. 10. Go Mobile ome Join The Conversation10
  11. 11. Go Mobile
  12. 12. SoLoMo - RememberUniform NAP - Remember to provide the same name/address/phone number you’ve been providing for yourother virtual venues this whole time.Keywords - While creating your listings, use your niche keywords in the Description field, choose appropriatecategories. It’s also important to use keywords in the title of the website associated with your business andsomewhere in your webpage copy/ image alt text.Citations,Citations & CitationsThe more directory listings and various mentions from across the Web that can be associated with yourbusiness, the higher it will show up in Google’s local search results.Reviews and Ratings - The more reviews & ratings your business gets, the better it performs on GooglePlaces. Google also estimates the general sentiment in those reviews and ratings, and takes it into account. Iwouldn’t worry about that rankings-wise, but I would worry about it reputation-wise. Crappy reviews can turnpotential customers off your biz. ome Join The ConversationNegative Comments – Work out and have a plan on how to deal with them 12
  13. 13. Tablet is the New PC ome Join The Conversation13
  14. 14. Mo – Mobile headlines14
  15. 15. AnyRemainingQuestions? 15