SpiralOut Consulting is a company I
founded to help startups and small
businesses with marketing and social
media. I provide a full variety of marketing
and web services such as business
planning, strategy, integrated marketing,
market research, business development,
online advertising, and more.
> Since it is my own business, I handle all
project management, sales, business
development, account management, and
client marketing management activities.
These are some online publications I’ve
been quoted in.
These are some organizations I belong to.
I built this website myself using Wordpress,
and created the company logo in Adobe
Turke’s Omega-3 Gourmet Foods is a
startup food company I’ve been working
with since 2010. They have been trying
to establish a presence in the very tough
Fast Moving Consumer Goods (FMCG)
market. During that time, I’ve helped
them in a variety of areas, including:
• Created company's marketing plan,
which included an analysis of the
marketing mix, identiﬁed their ideal
customer, and determined key
geographic target markets.
• Built company website using Wordpress
(they supplied the colors and logo).
• Created business development materials.
• Designed product brochures.
• Assisted with product label design.
• Planned and implemented social media.
• Created YouTube video.
Key Accomplishment: Helped company
secure its ﬁrst wholesale order.
Created company Facebook, Twitter, and YouTube pages.
Created YouTube video of in-store product
demo, and used the video to educate
customers about the company’s products
and the heath beneﬁts of omega-3’s.
This was a Facebook cover photo
I had a graphic designer make for
one of my clients.
I didn’t like it, so I redesigned it
myself using Photoshop:
• Value proposition
• Background image
• Product image
• Fonts and font colors
• Overall feel of ad
Driving Engagement: Handling sensitive
Used a targeted local ad campaign to achieve
results unheard of in this client’s industry.
Client Facebook Page
Lead capture form
Client Facebook Page
Lead capture forms Free download
Client Facebook Cover Image
I hired and managed a graphic designer to create this ad for my
client. I provided instruction on the color scheme and images to
be used, and worked with client to determine the value proposition.
Amano Music has been creating large scale
music projects and 30-second spots for the likes
of Coca-Cola, GE, McDonald’s, Porsche,
Samsung, and Volkswagen (to name drop a few).
We were excited when Ben Amano himself asked
us to partner in a social media initiative – get him
online! We created a custom Facebook banner
and timeline, and linked his Spotify account that
currently houses all of his greatest hits. We also
created a Twitter page and YouTube channel for
additional cross-promotion and web presence.
Tabs to promote
BeyondTheVineyard was an
e-commerce website I created to sell
wine accessories online.
• Generated over $3,600 in monthly
sales by second month of operation.
• Sourced over 1,000 products by
attending trade shows and
networking with suppliers via social
I conceptualized the brand and
website layout, and designed the
user experience based on e-
commerce best practices. Then, I
hired a web developer and web
designer to build the site on the
Magento CMS platform, and
managed the project to completion.
I offered both dropshipped and
inventoried products, and also sold
on Amazon and eBay.
Pulse Ventures, Inc was holding company I
established to create and develop a family of
niche e-commerce and informational
websites to provide customers with anything
that might enhance their lives in some way.
• Sourced and sold a variety of products online, from
picnic baskets to rare European CD's.
• Conducted market research, identiﬁed opportunities,
and created branded niche websites.
• Hired / managed freelance professionals for graphic
design and web development projects.
HobokenFoodCritic was a blog I created to tell the
story of the Hoboken, NJ lifestyle through experiences
at local food establishments.
• Earned backlinks and recognition on several local
websites, including NJ.com, was approached
several times by reality TV scouts, and received
many private invitiations from restaurant owners.
• Consistently averaged 3,000 visitors per month.
This is my personal blog / website
which I created to share my
experiences and thoughts about
business success and personal
Since I read a lot of books, I also
offer recommendations on some
of my favorite books.
I hope to continue creating
content for the site as I grow and
learn in the future, and hope to
serve as an inspiration to help
people achieve great things.
SnackBuilder is a startup food company that
creates healthy, engaging snacks that kids build
before they eat. I was a co-founder of this
company, and handled all the digital marketing
and technology strategy/implentation.
• Won 2013 Lean Startup Machine startup competition.
• Developed/implemented online marketing strategy.
• Managed Google Adwords campaign.
• Generated interest in products through landing page.
• Interviewed prospective customers.
• Secured press feature in NJ Tech Weekly.
This was a mind map I created
for a startup digital signage
company to help them visualize
a go-to-market strategy.
Strategic Mind Mapping
The below slide is from a market research project I lead on
behalf of an activity tracking device startup. We created a
survey for over 9,000 customers, utilized SPSS for cluster
analysis, and provided insights on customer segmentation, key
geographic target markets, and customer demographic proﬁles.