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Social Media Branding For REALTORS®
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Social Media Branding For REALTORS®


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This was a presentation that I used to teach my class to my local Realtors. It includes a guidebook that I developed to help my students develop a consistent online brand which they can use on all …

This was a presentation that I used to teach my class to my local Realtors. It includes a guidebook that I developed to help my students develop a consistent online brand which they can use on all their social media sights.

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  • 1. Social Media Branding for Realtors by Anthony Ebright ® Copyright © 2010 Anthony Ebright
  • 2. AgendaWhy Bra nd Yourself?Define Y our Brand! our Social M edia Profile.Describe Y Your Uniqu e Qualities?What Are our Sphere of Influence. Identify Y Social Medi a Message. Es tablish Your Social M edia Tools.
  • 3. Why Brand Yourself ? You can generate more leads by establishing a strong and memorable image of who you are as a Realtor®, with your target audience. 64% of consumers have made a first purchase from a brand because of a digital experience... (Razorfish Digital Brand Experience Study, 2009) Image courtesy of mleak on Flickr
  • 4. Define Your Brand!Who are you?How do othersperceive you?What is niche?
  • 5. Describe Your Social Media Profile
  • 6. About You
  • 7. ContactInformation
  • 8. WorkExperience
  • 9. Education
  • 10. ProfessionalGoals
  • 11. Awards
  • 12. What Are Your Unique Qualities?
  • 13. Neighborhood
  • 14. Hobbies
  • 15. Life Experience
  • 16. PersonalInterests
  • 17. Talent
  • 18. Birth Place
  • 19. Culture
  • 20. Establish Your Social Media Message
  • 21. Connect
  • 22. Educate
  • 23. Share
  • 24. Interact
  • 25. Transparent
  • 26. Fun
  • 27. Passion
  • 28. Identify Your Spheres of Influence Image rights reserved by Fort Photo
  • 29. Friends and Family Image rights reserved by Fort Photo
  • 30. School
  • 31. Church
  • 32. Sports
  • 33. Social Media Tools Company Web Address Description Company Web Address Description99Designs Logo Designs Involver Facebook Tabs gallery.htmlACT! 2010 Database LinkedIn Social NetworkActiverain Real Estate Network Merchant Circle Business ListingsAdMarketerTool Craigs list Ads MySpace Social NetworkAgentPress RE Blog Nearbytweets Twitter SearchArchtelecom Lead Capture Netvibes Dashboard EverythingBannerFans Banners PageLever Facebook WelcomeBebo Social Network Picnik Photo EditingBitly URL Shortener Pipl People SearchBlogger www.blogger.vom Google Blog Plaxo Professional NetworkBooshaka Search Engine Prezi PowerpointBox File Storage Postlets Flyer CreatorConstant Contact Email Templates SecondLife Virtual WorldCraigslisttraker Traker Shutterfly Photo StorageDiverseSolutions IDX Plug in Skitch Screen CaptureEcademy Social Network Slideshare Slide ShowEmailMeForm Email Templates Steprep Brand MonitoringFacebook Ads Targeted Ads Technorati Blogging IndexFacebook Social Network TechSmith Desktop RecorderFlowTown Client Search Trulia Real Estate ResourceFlickr Photo Storage TweetBeep Twitter SearchGeoChirp Client Search TweetDeck Social BrowserGoo Trackable URL Twitter Micro BloggingGoogle Alerts Online Tracker Wikipedia Informal EncyclopediaGoogle Analytic Website Statistics WordPress Blogging SiteGoogle Docs File Storage Yelp Business Review documentsGoogleVoice Free Internet Phone YouTube VideoHittail Key Word Search Zillow Real Estate ResourceHootsuite Automated Postings
  • 34. Anyone who has never made a mistakehas never tried anything new.Albert Einstein
  • 35. Q&A
  • 36. Connect with me: er le s Ma n a g b right, Sa ortgageA nthony E o Home M argWells F707-521-4033Office: 707-548-0752 Mobile: t ny ebrigh m/anthonyebrigh ork: w www.f onyebrig ht W nth Face book: edin .com/in/ayebright : Linkedin ww.twitte m Tw itter: w ony.d.ebright@w th Email: an
  • 37. Thank You!
  • 38. AttributionsSlide 1 - Bring Me to Life by ReyesSlide 2 - 5 vor 12 by AdesignaSlide 3 - Brands by mleadSlide 4 - Fruits and Vegetables by marcp_dmozSlide 5 - Peacock - by ecstaticistSlide 6 - Who dressed YOU? by juhansoninSlide 7 - Talking on the Jeejah by Stuck in CustomsSlide 8 - James, I think your covers blown! by laverrueSlide 9 - Class of 2007, USAF Academy Graduation… Thunderbird Fly Over by Beverly & PackSlide 10 - Ya-TAAHHHH!!! by Josh LibaSlide 11 - Front Side of Six Vince Lombardi Trophies by daveyninSlide 12 - Colored spices, paint… by Matthieu AubrySlide 13 - Neighbours say Goodbye by jonathanjonlSlide 14 - Dogs by esp22Slide 15 - Life: Its all about love by Candida.Performa (on vacation)Slide 16 - Samaasaa vihavumah by notsogoodphotographySlide 17 - [Paper]tiger Jams {Explored} by Cameron CassanSlide 18 - ‫ه‬‫ن‬‫ي‬‫ب‬‫ج‬ ‫ن‬‫م‬ ‫ى‬‫ج‬‫د‬‫ل‬‫ا‬ ‫ر‬‫د‬‫ب‬ ‫ا‬‫ن‬‫س‬ ‫ف‬‫س‬‫ك‬‫ي‬ .. ‫ي‬‫ض‬‫ل‬‫ا‬ ‫ل‬‫ج‬‫خ‬‫ت‬ ‫ه‬‫ت‬‫م‬‫س‬‫ب‬ ‫ي‬‫ب‬‫ي‬‫ب‬‫ح‬ ‫ا‬‫ن‬‫أ‬ by Sanctuary photography → AwaySlide 19 - Muchilottu Bhagavathy Theyyam by freebird (bobinson|!!!!!!‍!!!)Slide 20 - Message in a Bottle by rishibandoSlide 21 - Kids on beach by ^riza^Slide 22 - Boy, Grandpa, Dog by Dustin C OliverSlide 23 - Buddha School by Stuck in CustomsSlide 24 - Flamingos Partying by szekeSlide 25 - Working Late by Thomas RockstarSlide 26 - Tóm được rồi :) by X.u.k.iSlide 27 - Passion v.1.0 by fher_citoxSlide 28 - Perseid Meteors Penetrating Circumpolar Star Trails by Fort PhotoSlide 29 - Ethiopia, bull jumping ceremony by * hiro008Slide 30 - Mac for every student ? by luc legaySlide 31 - The Glorious Church at Stanford by Stuck in CustomsSlide 32 - Andy Schleck - 2009 Tour of California by puliarfSlide 33 - Colour Pencils by Michael Scott | scottphotographics.comSlide 34 - Lego Einstien by cobaltfishSlide 35 - Question Mark Squircle by XurbleSlide 36 - Anthony Ebright by Anthony EbrightSlide 37 - Guster at Radio City by smackfuSlide 38 - Camera by JKönig