Social media back to basics webinar jan 27 2010

Social Media EXPRESS www.CreccoSocialMedia.com anthony@creccosocialmedia.com

Back to Basics Learn Social Media and Use it to Grow your Business By: Anthony Crecco Certified Social Media Consultant www.CreccoSocialMedia .com [email_address]

What We Will Learn
How to Grow your Business using Social Media
What Social Networks to use
How to Get Started with Social Media and Have Fun!!!
Don't duck the most difficult problems. That just ensures that the hardest part will be left when you are most tired. Get the big one done - it's downhill from then on.
Norman Vincent Peale
www.CreccoSocialMedia.com anthony@creccosocialmedia.com

Definition of Social Media
Social Media is Marketing, at its most basic sense, it’s a shift in how people discover, read, and share news,information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.) It is an evolving phenomenon that has captivated some, intrigued others, and is feared and underestimated by many. But if you're new to this discussion, where do you go to learn about the basis for Social Media or simply its definition?

The Promise of the Internet
Before the internet, marketing was based on the physics of geography.
In the same way we dated people, ads were based on geography. Limited
We bought local media properties because that’s where the customers were. Newspaper

5 Benefits of Social Media
Exposure / Branding
Customer Service & Feedback
Lead Generation
Networking / Sales Opportunities
Goodwill

Social Media
Viral
Sharing Information with Communication
Does not replace what you are already doing
Not just kids stuff

Focus on Goals
Grow your traffic
Inspire action
Build visibility and authority
Be transparent- know, like and trust!
Encourage links
Add to your search profile
Boost your audience
Attract prospects

Customer Relations
Starbucks – Product/Service Feedback + Ideas
Dell- Customer Service Discount Vouchers Dell is on Twitter
Zappos employees are engaging with customers Twitter
Best Buy
Southwest Airlines

Networking
Make connections- connect-engage-educate
Get help when you need it
Ask and Answer questions
Socializing
What is the buzz/news?
Gain opportunities
Share links

Top 5 Platforms
BLOGS- Blogger, Wordpress, Live Journal
Posterous
FACEBOOK- Fanpages
LINKEDIN- Groups
TWITTER- Retweet
YOUTUBE- How to/product services info.

Get Started
Set up your profiles and claim your name
Build out from profiles by adding people you know
Listen and observe your community and the leaders
Find out where your community hangs out
Target the services with most potential connections
Don't wait. The time will never be just right. Napoleon Hill

Marketing Mistakes
Pushing an agenda aggressively
Selling instead of attracting
Shouting rather than engaging
Focusing on scoring points
Treating it as technology
Not sharing links, expertise or info
One way communication

4 C’s of Marketing for Social Media
Content - create a steady stream of engaging content
Connection - connecting with the audience you wish to attract
Communication - communicating with your audience in an ongoing converstaion
Conversion - convert your audience at the right time to sales

Join the conversation
Take it easy, it is not a race
Be active, rather than rely on tools-Engage
Give, listen and tell stories
Where possible, show rather than tell
Treat others as you would like to be treated-Golden Rule

Managing your time
Allocate time and resource wisely
Do not try to read everything
Block Abusers-Spam
Unfollow people who add noise
Use alerts and searches
Use editorial and marketing calendars

Managing Social Media
Know your goals and choose tactics wisely
Monitor progress against goals
Learn and improve by doing and observing
Drop what is not working

Process
Brand your profiles
Share content
Engage where people already are
Be helpful
Monitor key words, searches and alerts
Group friends and followers
Measure your chosen metrics
Determine most wanted outcomes

Metrics
Increase overall traffic
Repeat vs New Visitors
Referres
Link Growth
Content Popularity and Downloads
Google Alerts
Google Analytics
Tweet Beep

Marketing Measurement
Brand mentions
Opt-ins, leads and sales conversions
Business opportunities
Pass along rate
Coupon redemption
Survey responses
Comments received

Automate
Link up feed content
Schedule tweets
Pre load blog content
Set up searches and alerts
Create email auto responders
WP Plugins
Tweet This

Automation Tools
www.TweetDeck.com- ManageTwitter
www.Tweetbeep- Manage Tweet Topics
www.search.twitter.com
www.Socialoomph.com
www.ping.fm For Status Updates
www.Postlater.com-Schedule Blog Posts
www.aweber.com
Rss Feed
Feedburner
Google Alerts
Google Reader

Thank You for Attending Today Suggestions to Get Started Today
Get a Blog Set-up-Wordpress, Blogger, Live Journal
Set up accounts on Twitter Facebook Linkedin and Youtube with Keywords in your profile
Develop a Social Media Marketing Calendar
Connect and Engage with people
Build relations to grow your Business and Convert to Sales.
Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything. Napoleon Hill

What We Do
Consulting
Strategic Planning Documents often consists of the following:
Analyze Current Social Media Marketing Plan
Design and Develope a Social Media Plan Based on your Company’sNeeds
Online Marketing Recommendations
Create tasks for Owner/Employees
Provide Daily Calendar for Implementation
Coaching
Training
Social Networking Platform Set-up- with Blogs,Facebook,Twitter and Youtube (Branding)

Complimentary 1 Hour Social Media Consultation
Offer thru January 31, 2010
Call 914-269-8184 Anthony
Email: [email_address]
www.CreccoSocialMedia.com
www.Twitter.com/CreccoSocial
www.Twiter.com/AnthonyCrecco
www.youtube.com/IlluminataMedia.com
Get your copy of Social Media Checklist @
http://bit.ly/SocialMediaChecklist

Social media back to basics webinar jan 27 2010

by Anthony Crecco on Apr 22, 2010

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