Linkedin for Job Searching

Overview
Optimizing your LinkedIn Profile
Answers & Polls
Profile
LinkedIn and Twitter
Other LinkedIn Tools & Resources
Q&A

Optimizing Your LinkedIn Profile
Optimize Your Header
• Optimize Your Content
• Optimize Your Updates
• Optimize Your Summary
• Customize Your Website
• Customize Your Public Profile

“Old Fashioned”Etiquette”
Be Courteous.
Be Relevant!
“ Be Responsive
" Email!
" Pick up the phone!
" Help some one out!

Using Linkedin For Job Search Before using LinkedIn: Set a step back First define your goals: Where do you want to go with your career? What do you expect from a new job? Which function? What type of organisation? Which industry?What location? Then ask yourself: who are the people in the best position to help me reach my goals?

Take this fundamental principle of networking into account
The real power of the network is in the second degree.
The real power is in the network of your network.
So don’t focus on your own network, but ask them to introduce you to their network!

Tap into the single most important “feature” of LinkedIn
Tap into the single most important “feature” of LinkedIn
LinkedIn shows the connections between people.
LinkedIn shows you which of your own contacts can introduce you to their connections who can hire you or help you to get a new job.
LinkedIn allows you to easily tap into the power of the second (or third) degree.
LinkedIn eliminates “cold” calling

Basic Strategy how to REALLY use LinkedIn
Set a goal for your new job and modify your Profile with this goal in mind
Decide who are the people in the best position to help you reach that goal
Use LinkedIn to find them.
BUT you need a “basic” or first degree network first before you can get in touch with the people who can help you reach your goal

Building your “basic” network in 3 steps
Upload the contacts from your email program to LinkedIn.
Connect with (old) colleagues and (old) classmates using LinkedIn tools.
Join the Groups which are in line with your goals:
People who already have the function you desire.
Professional Organisations
Industry Organisations
If applicable: Recruiters
If applicable: Alumni associations of a former school/university or employer

How to find the people in the best position to help you via LinkedIn?
Search with their name (if you know their name)
Use the criteria you used to get your goal clear in Advanced Search
Browse in the network of your connections
Look in the Groups you are member of
Use “Companies” to find the

Basic Tips for your Profile
Use a neutral picture (only a headshot with a gentle smile!) and no holiday picture!
Your “Professional Headline” is very important, use words that show what you are looking for and that invite people to click on
Always use the “I” form and not the “he” or “she” form

Basic Tips for your Profile
Distribute the information throughout your Profile:
A few interesting characteristics in Summary (no jargon!) and keep it short
Expertise in Specialties (here you use jargon)
Per function: more elaborate description of results you have achiev ed and projects you have worked on

A few Do’s and Don’ts
Be proactive. Just crafting/adapting your Profile most of the times is not enough.
Don’t be too direct/pushy: build relationships with people. They might be able/willing to introduce you to the person who can give you your new job.
Be active in Groups and help others: this helps to raise your visibility and credibility.
Use the JobInsider and other free tools you find on LinkedIn for extra results.
Invest every week some time to build and maintain your network.

More tips
How to craft an attractive LinkedIn Profile?
Advanced strategies to find a new job
Advanced strategies to be found by recruiters and potential employers
22 Answers to Burning Questions
24 Little known, but important features and behaviour of LinkedIn that can make or break your LinkedIn strategy
11 time saving tools when working with LinkedIn

Linkedin for Job Searching

by Anthony Crecco

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