How Social media has redefined business intelligence#socializedyvr<br />
Business Intelligence<br />The top sources for real-time business intelligence on the web<br />Free or nearly free social ...
Web 2.0 vs.Web 3.0<br />
Marketing is a conversation.- @brandcowboy<br />
Tweets tell the future<br />Computer scientists studied 3 million tweets<br />25 movies (including Avatar) <br />Tweet fre...
Blog.suggestionbox.com<br />
Real-Time Feedback<br />
Consent<br />Discovery<br />Consumption<br />Interaction<br />Connection<br />Consent === Sales Cycle<br />
Listening<br />http://Search.twitter.com<br />http://Google.com/alerts<br />http://Blogsearch.google.com<br />http://faceb...
Sysomos – Media Analyst<br />
Sysomos Heartbeat<br />
How to win<br />Realize that marketing/business is a conversation<br />Monitor and respond in real-time<br />Get self-orga...
Next Steps?<br />Next Month: “How to get your organization social media ready.”<br />Socialized.me<br />Simply.ca<br />@Sh...
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Socialized Lunch 3 110322183546 Phpapp01

  1. 1. How Social media has redefined business intelligence#socializedyvr<br />
  2. 2. Business Intelligence<br />The top sources for real-time business intelligence on the web<br />Free or nearly free social media and web monitoring tools you can use<br />The 5 steps of gaining consent to market to your stakeholders and customers online<br />
  3. 3. Web 2.0 vs.Web 3.0<br />
  4. 4. Marketing is a conversation.- @brandcowboy<br />
  5. 5.
  6. 6. Tweets tell the future<br />Computer scientists studied 3 million tweets<br />25 movies (including Avatar) <br />Tweet frequency could be used to accurately predict the box office takings<br />Content of the messages predict ongoing success. <br />"Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP<br />
  7. 7. Blog.suggestionbox.com<br />
  8. 8. Real-Time Feedback<br />
  9. 9.
  10. 10. Consent<br />Discovery<br />Consumption<br />Interaction<br />Connection<br />Consent === Sales Cycle<br />
  11. 11. Listening<br />http://Search.twitter.com<br />http://Google.com/alerts<br />http://Blogsearch.google.com<br />http://facebook.com/search<br />http://www.linkedin.com/signal/<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17. Sysomos – Media Analyst<br />
  18. 18. Sysomos Heartbeat<br />
  19. 19. How to win<br />Realize that marketing/business is a conversation<br />Monitor and respond in real-time<br />Get self-organized or use a tool like Sysomos<br />Socialize your entire business and get ready for Web 3.0 and Customer 3.0<br />
  20. 20. Next Steps?<br />Next Month: “How to get your organization social media ready.”<br />Socialized.me<br />Simply.ca<br />@ShaneGibson<br />@AnthonyCaridi<br />@Gusf<br />
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