Socialized Business Pdf


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Socialized Business Pdf

  1. 1. Social Media Agency Socialized! LtdWhere Business Meets Social 1
  2. 2. The FactsThe Facts The Reality   800 million people are on Facebook “It’s not a question of whether or not   100 million professionals on your customers or stakeholders use LinkedIn these tools. The question is do you know   1 billion views per day on YouTube where to nd your customers online and how to engage them?”   100 million daily Twitter updates   25 million Google+ users – Shane Gibson, Chief Social O cer, Socialized! Ltd. 2
  3. 3. About Ussocialize About Usverb sō-sh - līz We help organizations to e ectively socialize by equipping them to pro t and prosper using social media.transitive verb Organizations striving to stay ahead of their competition must see social media communications as an integrated and essential part of all major business functions. Jumping into1 : to make social; especially : to t or this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew,train for a social environment <socialize and then wondering why things went bad.people> Our mission is to help you e ectively integrate and pro t from social media by fully equipping your organization with the tools and the know-how for social media engagement2 : to equip you and your organization and success. Our vision: is to become THE Industry thought leaders into capitalize on social media, driving helping companies and communities become socialized.engagement, brand and pro ts The Socialized! methodologies are based upon Shane<socialize business> Gibson’s no-nonsense process on getting Sociable! from his two books Sociable! How Social Media is Turning Sales and Marketing Up-side Down and Guerrilla Social Media Marketing co-authored with Stephen Jagger and Jay Conrad Levinson respectively. 3
  4. 4. We ValueCommunity: A community makes or breaks a social e ort. They arethe true leaders.Strategic Thinking: Our advice and insight must help ful ll clientgoals and improve their business processes.Guerrilla Marketing: guerrillas measure success by net-gains andpro ts – it’s about results.Diversity: It’s not “either or,” success in a social environment is aboutcelebrating and leveraging di erences.Being Sociable!: and that’s about using social media and networksto deepen relationships with stakeholders and customers.
  5. 5. The Socialized! Solutions MatrixOur Process:Our ultimate goal is to see yourorganization be fully socialized and !""#""$#%&independently able to navigate andprosper within the social web. Our job >%?7)+%7is done when we have become (&8,&#79 (566)8&,%/redundant and being Socialized! is part :),/;,6of your business culture and processes. @%&#--+7#%*# ()*+,-+.#/0Social media can be a complex andmessy space…only if you allow it to be.The Socialized! Matrix is made up of sixproven processes that, when <,5%*=+%7 345+66+%7combined, creates a clean and simpleapproach to social media success. !*12,1)% 4
  6. 6. AssessmentEvery great business achievement has a startingplace. Before we help you chart your path or build asocial media pro le, we must rst understandwhere you are at. This includes analysing yourcurrent use of social media (if any), setting speci cgoals and establishing criteria for success.   An assessment of 7 core social media activities, pro les and competencies   Upon completion a 7-12 page report and overall score   A summary outlining the reasoning behind your score and suggested steps for improvement   This can be a one-o assessment or a quarterly check-up to assess the e ectiveness and improvement of your social media marketing e orts   An optional Search Engine Optimization Assessment 5
  7. 7. Strategic PlanningA Collaborative ApproachOnce we have assessed your social mediareadiness we help you plot a social mediastrategy that is based upon where you are,what your goals are and who your targetmarkets is. This will be a step-by-step planthat will be created in conjunction with youand your team.   A facilitated collaborative planning approach with your organization   Process can be campaign based or focused on the long-term process of socializing your business 6
  8. 8. EquippingEquippingEquipping is about giving you and your teamthe knowledge and insight to succeed on yourown in social media communications andmarketing.Social Media Training Modules:   Rules of engagement and tools overview   B2B Social LinkedIn & Blogging for Business   Facebook Marketing & Pages   Twitter Marketing and Engagement Rules   Video content, marketing and distribution   Podcasting 101 – Getting started (From recording to getting listed on iTunes)   Social Media Intelligence: listening & monitoring   Blogging Intensive   Event and festival marketing   Guerrilla Social Media Marketing 7
  9. 9. ActivationBuild – Develop - PromoteIn order to reach your goals, you will need theright tools for the job. Based upon yourbusiness goals and the social media strategythat have been assessed, we will do the workto set up your major social media platforms.   Upgrade your existing blog and social outposts   Launch a new blog   Twitter Facebook customization   Set-up your social media monitoring   Customized Ning sites 8
  10. 10. LaunchFast Starts and LaunchingThe Launching process can include everythingfrom handing you the keys to the car andsending you on your way to “holding your hand”until you get to a place you want to be. We o ervarious levels of support (depending on yourrequirements) when you step into the socialmedia space and begin executing your strategy.Our role will be to make sure that you stayfocused on your goals and are maximizing youruse of the various social media tools.   Social Media Calendar set-up   Consulting and implementing and sustaining your plan   In uencer outreach   Kick-o parties, special events, Tweetups and Meetups 9
  11. 11. Business Intelligence & SupportBuilding MomentumThe social media landscape and marketplaceis an ever-evolving entity. We are experts atstaying up to date with technology andmarket trends in order to provide you withthe business intelligence that you need tosucceed. We are dedicated to providing youwith ongoing support, depending on yourneeds, as long as you may need it.   One-site social media consulting   Competitive intelligence   Exclusive insights on trends, on-going business intelligence   Webinars, custom on-line training   Telephone/Skype consultations 10
  12. 12. Co-FoundersShane Gibson, Chief Social O cerShane Gibson is an international speaker, and author who hasaddressed over 100,000 people over the past sixteen years onstages in North America, Southern Africa and South America.He is in high demand as a keynote speaker on the topics ofsocial media and sales performance.Shane’s books include Sociable! How Social Media is TurningSales and Marketing Upside Down. Closing Bigger the FieldGuide to Closing Bigger Deals and his new book published byEntrepreneur Press (McGraw Hill) called Guerrilla SocialMedia Marketing, co-authored with Jay Conrad Levinson.Shane is also Canada’s only Guerrilla Marketing Master Trainer.Blogging since 2002, and podcasting since 2004 Shane drivesthe majority of his business from social media, and socialnetworks. 11
  13. 13. Co-FoundersAnthony (AJ) Caridi, PresidentA true entrepreneur, Anthony has had a successful career asa business development and nancial services strategistacross a wide range of industries.Anthony has a great grounding in multiple industriesincluding but not limited to VOIP, telecommunications,food wholesale and distribution and hospitality. He also sitson the board of the Make-a-Wish foundation for BritishColumbia and the Yukon.Anthony and business partner Shane Gibson have found anatural synergy in their respective endeavors and foundedSocialized! LTD in order to educate and train public andprivate organizations on how to implement an e ectivesocial media strategy. 12
  14. 14. Get to Know Socialized!Contact Us Get Sociable! With UsAnthony Caridi Site:President and Co-foundert: 604.762.5595 http://socialized.mee: Blog:@anthonycaridi Gibson Twitter:Chief Social O cer and Co-founder @SocializedLtdt: 604.351.2328e: Podcast:@shanegibson Social Media Community:Headquarters http://inSocialMedia.comSuite 20001066 West Hastings StreetVancouver, BCV6E 3X2 Canada 13