B2b Blogging 110919092120 Phpapp02

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B2B Blogging and Podcasting strategies for social media B2B Blogging and Podcasting Shane Gibson

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Steve Introduces the Reverse Drip
  • B2b Blogging 110919092120 Phpapp02

    1. 1. <ul><li>B2B Blogging and </li></ul><ul><li>Podcasting </li></ul><ul><li>Shane Gibson </li></ul><ul><li>Chief Social Officer </li></ul><ul><li>Socialized! Ltd. </li></ul>#smwvblog
    2. 2. Business-to-Business Decision Makers <ul><li>… 69% of B2B buyers use social networks “primarily for business networking and development.” </li></ul><ul><li>… Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009) </li></ul>
    3. 3. <ul><li>“ It’s not about B2B or B2C it is really about person to person.” </li></ul>
    4. 4. The Reverse Drip
    5. 5. Who blogs anyway?
    6. 11. <ul><li>Million iPhones </li></ul><ul><li>30 Million iPod Touches </li></ul><ul><li>25 Million iPads </li></ul><ul><li>+ other MP3 players </li></ul>
    7. 12. Results?
    8. 13. Secrets? <ul><li>Get inside your client’s head </li></ul><ul><li>Build a community </li></ul><ul><li>Promote influencers </li></ul><ul><li>Stay in the game </li></ul><ul><li>Do More, Share More, Connect More </li></ul>
    9. 14. Resources <ul><li>http://closingbigger.net </li></ul><ul><li>http:// socialized.me/b2bblogging </li></ul><ul><li>http://twitter.com/shanegibson </li></ul>

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