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Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
Your metrics do not matter
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Your metrics do not matter

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  1. M O R E INS IG H TS, L E SS M E T R I CS
  2. Darwin gives senior marketeersthe possibility to compareall online communicationin order to optimizetheir mediamix.We provide thebigger picture.
  3. YOUR METRICSDO NOT MAT TER.
  4. being a marketer SUCKS
  5. changing markets
  6. 1. SNEL VERANDERENDE MARKTOude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
  7. THE CEO DOESN’T TRUST YOU
  8. 1. SNEL VERANDERENDE MARKTOude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
  9. “The advertisers have lost the way inthe digital ecosystem. Advertisers ask for a limited set KPI’s which measure true effect.” -IAB Whitepaper
  10. observation
  11. interpretationobservation
  12. actioninterpretationobservation
  13. actioninterpretationobservation
  14. 3 WAYS TO INTERPRET YOUR DATALIKE A DATA NERD
  15. sales funnelbrand awarenessbrand appreciation action advocacy
  16. AWARENESS ACTION APPRECIATION ADVOCACY
  17. AWARENESS ACTION APPRECIATION ADVOCACYEach time yourbrand or a mes-sage you havesent is seen bysomeone.
  18. AWARENESS ACTION APPRECIATION ADVOCACYEach time your Each timebrand or a mes- anyone buyssage you have somethingsent is seen by from you orsomeone. expresses his/ her purchase intentions
  19. AWARENESS ACTION APPRECIATION ADVOCACYEach time your Each time Each time anyonebrand or a mes- anyone buys opts-in to messagessage you have something from your brand.sent is seen by from you orsomeone. expresses his/ her purchase intentions
  20. AWARENESS ACTION APPRECIATION ADVOCACYEach time your Each time Each time anyone When someonebrand or a mes- anyone buys opts-in to messages completes ansage you have something from your brand. action which cre-sent is seen by from you or ates awarenesssomeone. expresses his/ for your brand her purchase with their peers. intentions
  21. http://www.measurementnow.net/
  22. SEARCH FOR PATTERNS
  23. FacebookTwitterWebsite
  24. USESTATISTICS
  25. DRIE VOORWAARDENmaandag 17 december 12
  26. 1. Use a framework to analyze your data.2. Search for patterns.3. Don’t be stupid, use statistics.
  27. Thanks!
  28. QUESTIONS?
  29. @anthonybosschemCo-founder Darwin Analytics darwinanalytics.com

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