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Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
Why your Facebook data is lying to you.
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Why your Facebook data is lying to you.

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Presentation at social media forum 2013.

Presentation at social media forum 2013.

Published in: Business, Technology
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Transcript

  • 1. Darwin Analytics Empowering marketers.
  • 2. The daily mess for marketers.
  • 3. Darwin Analytics Actionable insights that help you reach your goals. Your conversions are going up! “I’m very impressed to see how far Darwin has come in making data more accessible for businesses.” — Bryan Eisenberg, keynote speaker, best seller, analyst. Darwin 1 1
  • 4. BENEFITS & CUSTOMERS • Work faster & happier Spend up to 10x less time in marketing dashboards • Perform better Let every marketer perform like an A-player • Score internally Strenghten the position of marketing within your organization
  • 5. Five insights hidden in your marketing data.
  • 6. WHICH TWEET WINS? Tweet 1 Tweet 2 OMG check out this amazing lolcat! Learn how Darwin helps all marketers perform like Aplayers 55 retweets 7 retweets
  • 7. WHICH TWEET WINS? Tweet 1 Tweet 2 OMG check out this amazing lolcat! Learn how Darwin helps all marketers perform like Aplayers 55 retweets 2 new followers 7 retweets 35 new followers
  • 8. WHICH FACEBOOK POST WINS? Facebook post 1 Facebook post 2 Fill out our contact form to try Here is a picture of our CEO losing a game of pool. out the fresh new Darwin release <link> 1 comment: 42 comments: OMG you spammers! Facebook You are so awesome. is about engagement and love! Best company ever! Haha your CEO should be my boyfriend.
  • 9. WHICH FACEBOOK POST WINS? Facebook post 1 Facebook post 2 Fill out our contact form to try Here is a picture of our CEO losing a game of pool. out the fresh new Darwin release <link> 1 comment: 42 comments: 21 conversions 0 conversions OMG you spammers! Facebook You are so awesome. is about engagement and love! Best company ever! Haha your CEO should be my boyfriend.
  • 10. WHICH NEWSLETTER WINS? Newsletter 1 Newsletter 2 Subject: Free everythings for all your friends! Subject: Help us build our product. 975 forwards 3 forwards
  • 11. WHICH NEWSLETTER WINS? Newsletter 1 Newsletter 2 Subject: Free everythings for all your friends! Subject: Help us build our product. 975 forwards 0 new Facebook fans 3 forwards 78 new Facebook fans
  • 12. WHICH BLOGPOST WINS? Blogpost 1 Blogpost 2 Subject: Share and win an iPad. Subject: How Darwin helps you achieve better marketing results. 1 gazillion shares 1 share
  • 13. WHICH BLOGPOST WINS? Blogpost 1 Blogpost 2 Subject: Share and win an iPad. Subject: How Darwin helps you achieve better marketing results. 1 gazillion shares 4 comments 1 share 25 comments
  • 14. WHICH WEBSITE WINS? Website 1 Website 2 Darwin Analytics data whitepapers Funny pictures chosen by Darwin Analytics 350 monthly pageviews 50 monthly fan box likes 350.000 monthly pageviews 90.000 monthly fan box likes
  • 15. WHICH WEBSITE WINS? Website 1 Website 2 Darwin Analytics data whitepapers Funny pictures chosen by Darwin Analytics 350 monthly pageviews 50 monthly fan box likes 75 conversions 350.000 monthly pageviews 90.000 monthly fan box likes 0 conversions
  • 16. TWO THINGS TO LEARN • One number is always useless. You have to take other numbers into account if you’re looking for real insights. • Data from other channels are key when analyzing one channel. You can’t possibly understand Facebook performance without looking to the impact on websites, mailings, Twitter, ...
  • 17. Facebook
  • 18. Pinterest Twitter Social Media Facebook YouTube Instagram LinkedIn
  • 19. Mediamix
  • 20. Thank you.
  • 21. Questions? Anthony Bosschem Founding CEO Darwin Analytics anthony@darwinanalytics.com

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