Hoe meer en betere content produceren?
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Hoe meer en betere content produceren?

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3 stappen om tot meer en betere content te komen. Vraag jouw gratis trial op www.darwinanalytics.com

3 stappen om tot meer en betere content te komen. Vraag jouw gratis trial op www.darwinanalytics.com

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Hoe meer en betere content produceren? Hoe meer en betere content produceren? Presentation Transcript

  • Darwin Analytics Evolve faster.
  • Darwin Analytics Content Marketing Analytics that help you evolve faster.
  • Hoe produceer je meer en beter presterende content?
  • 1/3 Wat is goede content?
  • Tweet 1 OMG check out this amazing lolcat! 55 retweets WHICH TWEET WINS? Tweet 2 Learn how Darwin helps all marketers perform like A- players 7 retweets
  • WHICH TWEET WINS? Tweet 1 OMG check out this amazing lolcat! 55 retweets 2 new followers Tweet 2 Learn how Darwin helps all marketers perform like A- players 7 retweets 35 new followers
  • Facebook post 1 Fill out our contact form to try out the fresh new Darwin release <link> 1 comment: OMG you spammers! Facebook is about engagement and love! WHICH FACEBOOK POST WINS? Facebook post 2 Here is a picture of our CEO losing a game of pool. 42 comments: You are so awesome. Best company ever! Haha your CEO should be my boyfriend.
  • Facebook post 1 Fill out our contact form to try out the fresh new Darwin release <link> 1 comment: OMG you spammers! Facebook is about engagement and love! 21 conversions WHICH FACEBOOK POST WINS? Facebook post 2 Here is a picture of our CEO losing a game of pool. 42 comments: You are so awesome. Best company ever! Haha your CEO should be my boyfriend. 0 conversions
  • 2/3 Hoe produceer je meer content?
  • “50% of marketing executives' time at General Mills is spent creating content”
  • BUT IN YOUR TEAM...
  • Your Content Hall Of Fame to celebrate the people producing the best performing content.
  • BUT IN YOUR TEAM...
  • 2/3 Hoe produceer je betere content?
  • Write Measure Learn
  • • Definieer wat succesvolle content is. Succesvolle content is niet voor elk merk hetzelfde. • Bouw een content hall of fame. Content produceren is lastig. Juich best practices publiekelijk toe, en beloon wie verantwoordelijk is. • Analyseer wekelijks, niet maandelijks. Elk stukje content is een experiment. Hoe korter de feedback loop, hoe meer kansen om tot betere experimenten te komen. HOE PRODUCEER JE MEER EN BETERE CONTENT?
  • Thank you
  • Questions? Anthony Bosschem anthony@darwinanalytics.com