Social Media - Getting Started

Social Media BasicsPresented by Anthony Zarro & Chris Dessi

People on Facebook• More than 850 million active users• 50% of active users log on to daily• Average user has 130 friends• Average user is connected to 80 fan pages• More than 2 billion posts are liked and commented on per day 2

Twitter• Over 200 million users• Over 100 million active each day• Over 230 million tweets per day• 55% of users are active on mobile• 400 million monthly unique visitors 3

You Tube• Over 3 billion videos are viewed a day• Nearly 17 million people have connected their YouTube account to at least one social service• Millions of subscriptions happen each day. Subscriptions allow you to connect with someone youre interested in and keep up on their activity on the site 4

BUILDING A SOCIAL STRATEGY

Step 1: Self Reflect• Ask yourself: – Why do buyers choose us? – What makes us different? – What is our passion? – What is important to us? 6

Step 2: Define You Community• Who is your audience?• Where are they social?• What do they share?• What is important to them?• What are their issues? 7

Step 3: Build Your Destinations• FaceBook• Twitter• Blog• YouTube• Flickr• LinkedIn 8

Step 4: Start Creating Content• Blog posts – Stories, articles, POV’s, industry news – Behind the scenes, photos, video, travel• Networked Blog• Tweets• Follow others• Facebook updates 9

Rules of Engagement• Give to your audience and they will give back to you!• Don’t sell!!!• Create a dialogue• Embrace feedback• Share, Share, Share 10

USEFUL TOOLS

Tweet Deck 12

HootSuite 13

HootSuite Reporting 14

THANK YOU

Social Media - Getting Started

by Anthony Zarro on Jan 28, 2012

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Social Media - Getting Started — Presentation Transcript

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