<ul><li>Presented by: </li></ul><ul><ul><li>Heather Scott </li></ul></ul><ul><ul><li>David Levinson </li></ul></ul><ul><ul...
 
<ul><li>Taltopia.com </li></ul><ul><ul><li>A social networking community that provides a platform for aspiring talent to i...
<ul><li>Allen Vartazarian, Co-Founder </li></ul><ul><ul><ul><li>UC Berkeley ‘05 </li></ul></ul></ul><ul><ul><ul><ul><li>B....
<ul><li>Talent industry is one of the most competitive industries to break into with many layers  </li></ul><ul><ul><li>Ag...
<ul><li>A platform where  the user  decides who becomes famous </li></ul><ul><li>A social network dedicated to talent and ...
<ul><li>Easy to use </li></ul><ul><ul><li>Create a free profile, upload media, use promote features, build fan club, and g...
<ul><li>Trend has shifted from traditional talent scouting methods to empowering audiences to decide </li></ul><ul><li>Rec...
<ul><li>Direct Ad-Sales </li></ul><ul><ul><li>Banner ads </li></ul></ul><ul><ul><li>Sponsored contests/talent </li></ul></...
Source: eMarketer, May 2007 <ul><li>As a well-positioned social network, Taltopia is prepared to seize a substantial porti...
<ul><li>Development </li></ul><ul><ul><li>Continue to improve server architecture & release new features </li></ul></ul><u...
<ul><li>How should Taltopia.com maintain professionalism in the content?  </li></ul><ul><ul><li>Members can publish any ty...
<ul><li>What are possible ways to increase revenue? </li></ul><ul><ul><li>It is difficult for social networking sites to a...
<ul><li>What are ways to increase membership? </li></ul><ul><ul><li>From a VC perspective, in social networking sites, amo...
<ul><ul><li>How should Taltopia.com find and use qualified programmers? </li></ul></ul><ul><ul><ul><li>The website current...
<ul><ul><li>How should Taltopia.com maintain professionalism?  </li></ul></ul><ul><ul><li>What are possible ways to increa...
<ul><li>Allen Vartazarian: </li></ul><ul><ul><li>Email:  [email_address] </li></ul></ul><ul><ul><li>Phone: 818.438.4656  <...
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Anthony Zanontian and Allen Vartazarian - Pp Taltopia

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Anthony Zanontian and Allen Vartazarian had have been working on Taltopia.com for the last 3 years. Anthony Zanontian and Allen Vartazarian came up with the idea at a local pizza stop.

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Transcript of "Anthony Zanontian and Allen Vartazarian - Pp Taltopia"

  1. 1. <ul><li>Presented by: </li></ul><ul><ul><li>Heather Scott </li></ul></ul><ul><ul><li>David Levinson </li></ul></ul><ul><ul><li>Jimmy Abarca </li></ul></ul><ul><ul><li>Emily Smith </li></ul></ul><ul><ul><li>Daniel Friedman </li></ul></ul>
  2. 3. <ul><li>Taltopia.com </li></ul><ul><ul><li>A social networking community that provides a platform for aspiring talent to interact with fans and industry professionals while supplying the tools necessary to acquire the fame they deserve </li></ul></ul>
  3. 4. <ul><li>Allen Vartazarian, Co-Founder </li></ul><ul><ul><ul><li>UC Berkeley ‘05 </li></ul></ul></ul><ul><ul><ul><ul><li>B.S. Business Administration </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Walter A. Haas School of Business </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>B.A. Economics </li></ul></ul></ul></ul><ul><li>Anthony Zanontian, Co-Founder </li></ul><ul><ul><ul><li>UC San Diego ’06 </li></ul></ul></ul><ul><ul><ul><ul><li>B.A. History, Cum Laude </li></ul></ul></ul></ul>
  4. 5. <ul><li>Talent industry is one of the most competitive industries to break into with many layers </li></ul><ul><ul><li>Agents, scouts, managers, auditions, etc. </li></ul></ul><ul><li>Popular social networks are convoluted with random content; it is hard for talent to stand-out </li></ul><ul><li>Aspiring talent need a low-cost, efficient, creative, and user-friendly way to gain exposure </li></ul><ul><li>Currently, craigslist.org is the main source used by casting directors to find talent </li></ul>
  5. 6. <ul><li>A platform where the user decides who becomes famous </li></ul><ul><li>A social network dedicated to talent and fans who come to vote, promote, and discover rising stars </li></ul><ul><li>Web 2.0 features harness viral nature of the internet </li></ul><ul><ul><li>Social bookmarking (Digg, Reddit, Technorati, etc) </li></ul></ul><ul><ul><li>Share on major social networks (MySpace, Facebook) </li></ul></ul><ul><li>Strategic partnerships </li></ul><ul><ul><li>Ex: Studios, casting and talent agencies </li></ul></ul>
  6. 7. <ul><li>Easy to use </li></ul><ul><ul><li>Create a free profile, upload media, use promote features, build fan club, and get votes </li></ul></ul><ul><li>Key Differences </li></ul><ul><ul><li>Fun yet professional fame-themed social community </li></ul></ul><ul><ul><li>Users decide who gains and loses popularity </li></ul></ul><ul><ul><li>“ Wall of Fame ” allows users to buy exposure </li></ul></ul><ul><ul><li>Talent “Portal”- embed content from other sites </li></ul></ul><ul><ul><li>Rewards system – earn “ Famebucks ” </li></ul></ul>
  7. 8. <ul><li>Trend has shifted from traditional talent scouting methods to empowering audiences to decide </li></ul><ul><li>Recent success of talent shows on television </li></ul><ul><ul><li>American Idol, America’s Next Top Model, America’s Got Talent, Dancing With the Stars, Project Runway </li></ul></ul><ul><li>Internet-based audience voting is still in its infancy; a great opportunity to capitalize </li></ul><ul><li>People finding fame on internet </li></ul><ul><ul><li>LonelyGirl15 (YouTube), Justin.tv </li></ul></ul>
  8. 9. <ul><li>Direct Ad-Sales </li></ul><ul><ul><li>Banner ads </li></ul></ul><ul><ul><li>Sponsored contests/talent </li></ul></ul><ul><li>Revenue Generating Features </li></ul><ul><ul><li>Job Board, Directory </li></ul></ul><ul><ul><li>Pay-Per-Download Media, Merchandise, Widget </li></ul></ul><ul><ul><li>Industry Login, BoB Platform </li></ul></ul><ul><li>Content Monetization </li></ul><ul><ul><li>Adbrite BritePix </li></ul></ul><ul><ul><li>In-Roll Ads </li></ul></ul>Approximate Revenue Distribution
  9. 10. Source: eMarketer, May 2007 <ul><li>As a well-positioned social network, Taltopia is prepared to seize a substantial portion of the healthy growth in online social network advertising </li></ul>US Online Social Network Advertising Spending, by type of network. 2007 & 2008 (millions) US Online Social Network Advertising Spending, 2006-11 (millions) 2007 2008 MySpace $525 $820 Facebook $125 $215 Other General social networks sites and portal- based social networks $180 $225 Niche social networks and marketer-sponsored social networks $70 $120 Total $900 $1,380
  10. 11. <ul><li>Development </li></ul><ul><ul><li>Continue to improve server architecture & release new features </li></ul></ul><ul><li>Marketing and Growth </li></ul><ul><ul><li>Launch online/mass media advertising campaign </li></ul></ul><ul><ul><li>Continue to create brand awareness </li></ul></ul><ul><ul><li>Capture significant market share </li></ul></ul><ul><li>Expansion </li></ul><ul><ul><li>Joint ventures </li></ul></ul><ul><ul><ul><li>talent agencies, mobile carriers, tv/radio/print </li></ul></ul></ul>
  11. 12. <ul><li>How should Taltopia.com maintain professionalism in the content? </li></ul><ul><ul><li>Members can publish any type of document. For example, a cell phone picture of a model in a restroom </li></ul></ul><ul><ul><li>Should they police content? </li></ul></ul><ul><ul><li>Who defines “talent”? </li></ul></ul>
  12. 13. <ul><li>What are possible ways to increase revenue? </li></ul><ul><ul><li>It is difficult for social networking sites to attain profitability </li></ul></ul><ul><ul><li>Advertisers are skeptical that ads on these sites would turn into revenues for them </li></ul></ul>
  13. 14. <ul><li>What are ways to increase membership? </li></ul><ul><ul><li>From a VC perspective, in social networking sites, amount of members is crucial </li></ul></ul><ul><ul><li>Current membership level is hovering around 50K </li></ul></ul><ul><ul><li>The next goal is 100K members </li></ul></ul>
  14. 15. <ul><ul><li>How should Taltopia.com find and use qualified programmers? </li></ul></ul><ul><ul><ul><li>The website currently has only one developer </li></ul></ul></ul><ul><ul><ul><li>Los Angeles (headquarters) is a city with few programmers </li></ul></ul></ul><ul><ul><ul><li>Outsourcing to lower wage countries has proven unsuccessful in the past </li></ul></ul></ul>
  15. 16. <ul><ul><li>How should Taltopia.com maintain professionalism? </li></ul></ul><ul><ul><li>What are possible ways to increase Revenue? </li></ul></ul><ul><ul><li>What are ways to increase membership? </li></ul></ul><ul><ul><li>How should Taltopia.com find and use qualified programmers? </li></ul></ul>
  16. 17. <ul><li>Allen Vartazarian: </li></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Phone: 818.438.4656 </li></ul></ul><ul><li>Anthony Zanontian: </li></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Phone: 559.906.2050 </li></ul></ul>
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