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Anthony Morrison Gives Top Five Strategies that Works with Google Rankings
1. What is Google's SEO Copywriting Strategy?
Anthony Morrison Gives Top Five Strategies that Works with Google
Rankings
SEO copywriting strategy is clearly defined by Google. From the day one, when Google was introduced,
it was established that Google favors your text arranged in a certain way. However, with the passage of
time, there are changes in the way Google want you to arrange your SEO copy. There has been a clear
change in the strategy.
Google has always been ahead of other search engines. The reason is its sophisticated usage of synonyms
and keywords/ key phrases. According to Anthony Morrison, those who are keenly observing Google's
strategy towards SEO writing can understanding how it has evolved within these recent years. Even those
who do not know about Panda algorithm were aware of the changes in copy of the pages appearing in
Google search results.
Anthony Morrison is an experienced internet marketer. He is an entrepreneur who successful started his
internet marketing business at the time when he was still a college student. Today Anthony owns a multi-
million dollar business. He owns more than 20 companies. He is heading toward accomplishing all his
dreams. (A yatch, a big mansion, 50 companies, status of a business magnet and a billionaire!)
Anthony is a well-known author with New York Times bestselling books on his credit. He owns a
website and blog. He teaches internet-marketing aspirants secrets of success. His courses are not
something magical (read bogus) that will turn you in to a millionaire overnight. However, they do provide
a proper strategy and planning.
2. Search Engine Result Pages SERP:
A few years ago, when we searched for a key phrase, the top search engine page results included pages
where the key phrase was repeated several times. Often the content was not so informative, neither it was
written factual. Most of the pages were a true example of keyword and key phrase spamming. But today,
the phenomenon is entirely different.
Today SERPs show that the pages with informative content, linked with authentic and genuine websites
and containing keywords in a proportionate manner are displayed on top. What brought this change?
Perhaps, arrival of various Google updates time by time has changed their policy towards keyword
spamming.
With change in the policy, here comes change in the strategy. According to Anthony, you must adapt with
Google updates in order to gain greater exposure. In order to get top page on SERP, here are top five
SEO copywriting strategies.
1- As-It-Is Key Phrase:
Recent changes in the policy of Google and appearances on SERPs suggest that this long cherished trend
is no longer in use. Once it was considered mandatory, if you want to get good ranking keep the key
phrase as it is. For example, if you are promoting "deep blue denim jeans", you must use entire key phrase
at least 25% of the original word count.
This created a mess. However, today the strategy has been changed. Now you can include entire phrase as
well as words separately. Incorporate them in the content feasibly and here you go.
2- Synonyms:
According to Anthony, Google is now friendlier towards usage of synonyms in your content. With a
tremendous increase in the synonym vocabulary of Google, words that are not exactly keywords are also
used to rank your website. For example, for writing for a fountain pen, words like ink, writing, pad, copy
etc all are used to categories your page.
3- Keyword Tagging:
Another strategy to introduce keywords is to include them as tags and Meta tags. Wordpress has
understood this strategy quite well, a number of plug ins are used to enhance SEO of the page. Other
ways to introduce keyword tags include:
Alt tags
Headline tags
Sub Heading Tags
Anchor Text Links
Image links etc.
3. 4- Search Popular Keywords:
This is one of the oldest and most successful strategies. Search for the popular keywords, i.e. keywords
that are frequently used by your target audience. Use them in title, heading and subheading and
incorporate them in the body of the content. Here two rules apply:
1. Never do keyword spamming.
2. Use keyword synonyms in order to get greater credibility from Google.
5- Keyword Proximity:
In order to get better search results, use keyword or key phrase in URL. Use tricks like writing keyword,
separated with period and writing something relevant to the topic. You can also use this technique by
introducing keyword at the beginning, in middle and at the end of the sentence. Again, remember not to
use the keyword as it is. Instead, use synonyms.
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