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A LACONI Circulation Program given on September 15, 2011 at Dundee Township Library by Toby Greenwalt and Tony Molaro.

A LACONI Circulation Program given on September 15, 2011 at Dundee Township Library by Toby Greenwalt and Tony Molaro.

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  • Introduction \n\nRole as VSC\nMy focus: Holistic approach to integrating technology w/library service\nLibrary as the last true public space\nImportance of conversation\nWe need to build that same community online, and that requires effort from all departments.\n\nThis is important, because everything is changing.\n
  • SPL circa 1960\n\nWhat things do we associate with this area? \n\nCard catalog\nQuiet\nLess comfort\n
  • Now – what has changed?\n\nMore seating options\nNo card catalog\nMore gadgets\nMore noise\nMore languages\nMore digital objects\n\nLess physical circulations\nMore self-service\n\nMore opportunities to connect\n
  • Now – what has changed?\n\nMore seating options\nNo card catalog\nMore gadgets\nMore noise\nMore languages\nMore digital objects\n\nLess physical circulations\nMore self-service\n\nMore opportunities to connect\n
  • Now – what has changed?\n\nMore seating options\nNo card catalog\nMore gadgets\nMore noise\nMore languages\nMore digital objects\n\nLess physical circulations\nMore self-service\n\nMore opportunities to connect\n
  • Skokie’s story: AMH, self checks\n\nSo, with fewer physical circs and more people checking items out on their own, who has a reduced workload?\n\nDidn’t think so. \n\nCirc departments have more to do than ever, and technology plays a major role\nAll of these changes will require staff to get more involved with all aspects of the library. But it has to happen in an organic fashion.\n
  • Example: Setup on the west side\n\nIf designed as a replacement, it’s going to rub a lot of people the wrong way.\n\n(AMH: first question on grand opening: “Is this going to cost jobs?”)\n\nPeople like the human interaction – especially if given a choice.\n
  • Merging the two:\n\nPatrons have the convenience, but staff can still build the connections.\n\nAs we continue on this conversation today, I urge all of you to think of how our human services and our digital services can complement one another. \n
  • Rules: ask questions\nWe want to hear your examples. Let’s learn from one another.\nLet’s do this.\n
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  • OK, let’s take a look at mobile phones. Of course, the changes in this realm have been fast and furious. \n\nStory – LSTA grant\nEven now, it’s tough to keep up, and tablets only compound the issue further. I’m guessing some of you have been a part of all this.\n\nLet’s see where you are. 83 percent of the US adult population has some kind of mobile phone. \nWho has upgraded to a smartphone in the last year? (33% of US adults) Who uses a mobile device for greater Internet access? (84/15) Who has downloaded an app? (69 smart/4 everyone) Who takes photos? (92 smart/59 everyone) Who texts? (73% of all cell users) Have you ever launched a bird in a pig’s general direction? (64/14 play games) Have you ever pretended to be on your phone to avoid an awkward situation? (13%)\n\nWho still uses their phone to make calls? (I used less than 60 minutes last month. I used a GB of data.)\n\nThe ways in which people use their phones to do more than make phone calls will continue to affect libraries. And that includes the circulation desk. \n
  • Keeping all these uses in mind, we shouldn’t limit our thinking to just a mobile website or mobile app. \n\nAll this web traffic still only makes a tiny fragment of total Internet traffic. \n\nThis isn't to say we shouldn't think about the mobile web at all. A lot of this data may seem confusing and kind of contradictory at this point, but it's indicative of just how chaotic the market is.The potential offered by mobile devices is such that we can't overlook the opportunities they present.\n After all, the web is just one of the many ways mobile device users interact with the world. \n
  • Let’s start with one that’s likely to be near and dear to many of you. \n\nReward cards\nMovie/event tickets\nBoarding passes\n\nIssues: \nCan your scanners even do this? \nReflective screens bouncing the laser off of them\nCCD scanner vs. trad scanner\n\nRules: \nIs it possible to “spoof” a card?\n\nWhat are the risks?\nWhat are the risks of limiting this stuff?\nWill this stop the practice entirely?\n\nHere’s the other thing: Someone will always find a way to do something. Why not encourage it?\nEx.: Redlaser- custom URL\n
  • One such example is QR codes. Do a search for "QR code generator" and you'll find one of these fairly easily. You can then "embed" additional information - additional book recommendations, perhaps, or invitations for the patrons to review what they just checked out - into the physical object itself. Another option is a prototype Google app called Goggles, which uses the camera on your phone to perform searches. This has been available for Android phones for a while, and just launched for the iPhone.\n  \nIf Goggles ever releases an API, think of how we could feed such visual searches into our catalog. These are both examples of "augmented reality" - using relatively powerful mobile computing devices to embed additional information on real-world objects.\n
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  • Google pouring huge amounts of R&D money into voice search.\n\nAndroid phones - can search, text, dial, navigate through voice commands. \n\n(still a work in progress, as I've quickly learned.\nPaul F. Tompkins)\n
  • Another example of this is the app Layar, available for the iPhone and Android OSes. Layer uses the phone's onboard camera and GPS to overlay information from the web on the real world. Users can select from a set of layers, including area restaurants, historical landmarks, and even Wikipedia articles tied into specific locations. Layar has an API for people to make their own layers. \n  \nI like to think of this as "digital alchemy" - the act of fusing the physical and digital worlds into a more useful whole. We could do this with items in our collection, or landmarks in our communities. In effect, the world could be our discovery layer. \n
  • Here's another example, currently in use at an Apple Store near you. EasyPay is a hardware add-on for the iPod Touch that turns it into a portable point-of-purchase. The onboard cardswipe and barcode scanner eliminate the need for a separate cash register. \n\nCan you imagine the potential for that roving reference we keep trying to get off the ground? Not only could we find items for the patron, we could check the materials out to them right then and there. \n
  • Here's another example, currently in use at an Apple Store near you. EasyPay is a hardware add-on for the iPod Touch that turns it into a portable point-of-purchase. The onboard cardswipe and barcode scanner eliminate the need for a separate cash register. \n\nCan you imagine the potential for that roving reference we keep trying to get off the ground? Not only could we find items for the patron, we could check the materials out to them right then and there. \n
  • What can you do for now? In addition to working on your regular website, I would suggest getting your hands on one of these smart devices. You don't have to go out and buy one - see if your coworker will let you try it out, or simply go to Best Buy. You can also experiment with creating QR codes of your own. Try embedding links to your existing online booklists, and take it from there.\n
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  • Here's an example, which we totally ripped off from the Topeka-Shawnee county library. \nReference a la King. \n  \nTSCPL - find the places where your users get stuck, and create the opportunity for human contact.  \nCatalog most frequently visited spot on the website. \nThis turns one of the most passive sites into a service desk.\n200+ quality transactions a month\nOne conversation may not tell us much, but over time we can identify greater pinch points.\nBut the catalog – or even the website – isn't the only place we can establish this virtual service desk.\n
  • Actually have to talk to people.\nInitial awkwardness: most don't reply at all\nOwn the awkwardness! This is memorable, and can create an in. They don't expect to see service desks on TW, or their blogs. But you can create them.\n\n- search terms: people in your area who need your help, but don't know it yet. Full reference interviews\n- As you become established, others will ask you questions\n- As you become established, people will also air grievances. Be candid, and don't burn bridges. \nKRKring/John Krupa connection\n
  • Actually have to talk to people.\nInitial awkwardness: most don't reply at all\nOwn the awkwardness! This is memorable, and can create an in. They don't expect to see service desks on TW, or their blogs. But you can create them.\n\n- search terms: people in your area who need your help, but don't know it yet. Full reference interviews\n- As you become established, others will ask you questions\n- As you become established, people will also air grievances. Be candid, and don't burn bridges. \nKRKring/John Krupa connection\n
  • Actually have to talk to people.\nInitial awkwardness: most don't reply at all\nOwn the awkwardness! This is memorable, and can create an in. They don't expect to see service desks on TW, or their blogs. But you can create them.\n\n- search terms: people in your area who need your help, but don't know it yet. Full reference interviews\n- As you become established, others will ask you questions\n- As you become established, people will also air grievances. Be candid, and don't burn bridges. \nKRKring/John Krupa connection\n
  • Actually have to talk to people.\nInitial awkwardness: most don't reply at all\nOwn the awkwardness! This is memorable, and can create an in. They don't expect to see service desks on TW, or their blogs. But you can create them.\n\n- search terms: people in your area who need your help, but don't know it yet. Full reference interviews\n- As you become established, others will ask you questions\n- As you become established, people will also air grievances. Be candid, and don't burn bridges. \nKRKring/John Krupa connection\n
  • This ongoing effort creates multiple opportunities to be excellent in public. \nToot your own horn!\nX-posts\nStats\nStuff to share with the Powers That Be\n\nRecurring features: Book sharing, stump the libn\nShows what you're capable of\nGives people something to look forward to \n
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  • The snowball effect works with your own content. \nBlogs/Flickr/video\nover time, can say “look how much we’ve done!”\nEventually becomes an outboard brain\nFlickr visitors go back and revisit programs\n\nReminder that you don't have to do everything at once\nExplaining everything can be overwhelming \nGradually chasing the long tail enables users to discover services at their own pace.\n\nThis also allows you to introduce things your patrons may not necessarily be ready for.\n
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Laconi circulation section presentation final Laconi circulation section presentation final Presentation Transcript

  • Geeks Bearing Gifts:Technology TrendsFor Circulation StaffToby GreenwaltAnthony MolaroSeptember 15, 2011
  • Everything is changing
  • Everything is changing
  • Everything is changing
  • Everything is changing
  • Why circ staff are as important as ever
  • Oil and water?
  • Peanut butter and chocolate
  • What we’ll discuss today• The changing book landscape• Technology going mobile• The continued importance of social• How this affects circ departments
  • What I Will Talk About• The Messenger Public Library and the Highwood Public Library experiences (the small library perspective)• Briefly discuss the eBook market• Change
  • What I will Not Discuss• The HarperCollins Issue• Nitty-gritty details • IE where do you get free eBooks? • What eReader is best
  • Pulse of the Room• Who lends eReaders?• Who has Overdrive?• Who has Freegal?
  • Yes the eBook and eReader market is changing fasterthan the speed of light. Don’t get frustrated trying to keep up. http://www.flickr.com/photos/nelsonicboom/5586444769/
  • TOO MANY OPTIONSWHICH WAY DO WE GO? http://leadershipfreak.wordpress.com/2010/07/09/the-down-side-of-options/
  • http://www.flickr.com/photos/twentysevenphotos/5349693235/in/gallery-54174488@N02-72157625731324227/
  • My Experience
  • eReaders Abound in aSmall Public Library
  • A Culture thatResists Change
  • And Yet...
  • And Yet...
  • http://4.bp.blogspot.com/_bO4urz-LaQM/TREKhvKUb4I/AAAAAAAABlQ/1c3Eax9W6xQ/s1600/Getting_Started.jpg
  • Our Journey Began with a Kindle• Like most libraries, we purchased a Kindle (June, 2010) for staff development and exploration• We added a few titles (mostly free ones)• More than 66% of staff took the Kindle home for a week to play around with it
  • http://gapingvoid.com/
  • Unleash the Kindle on the world
  • The Looming Question http://www.genxrising.com/uploaded_images/Looming_Threat-784103.jpg
  • Legality• We notified Amazon of our intent in writing• We talked to our lawyer• But I am not a lawyer, seek out legal advice• Determine what risk the library is willing to carry
  • Policies, Procedures & Varia• We created: • Circulation Policy • Parental Permission Form • Circulation Procedures • Brochure • Title list in Excel
  • Circulation Policy• Patrons will have a selection of pre-loaded popular and classic children’s, teens and adult downloadable books, chosen by the library selection staff in keeping with the library’s collection development policy.• Patron’s need to have a valid Messenger Public Library card in good standing to check out eReaders. If a patron’s card is blocked, or they do not have their library card with them, they may not check out an eReader.• Patrons under the age of 18 must have their legal guardian present to sign the library’s written eReader permission form to check out an eReader. Guardians will be responsible for monitoring use of the eReader.• Patrons will not be allowed to download other titles to the eReaders from retail sites.• Patrons may download titles from the eMedia Library to eReaders that are supported by the library’s OverDrive Collection.• The eReaders have a two week loan period. They may be renewed once for two weeks if no other patrons are waiting with a hold.• Holds may be placed on eReaders.• Patrons will be charged for overdue eReaders at the rate of $1 per day.• Patrons will be responsible for replacement and processing fees for lost or damaged eReaders or peripherals.
  • Circulation Procedures 1. Patrons must have a valid MPL library card. If patron’s card is blocked, or they do not have their card with them, they may not check out an e-Reader. 2. Patrons under the age of 18 must have written permission from their parent/guardian in order to check out an e-Reader. Check the notes field in their record to make sure they have permission. If they do not yet have this permission, a parent/guardian must be present and fill out the permission form. Put the following note in the record: “(Name of parent/guardian) has signed e-Reader permission form.” 3. Give patron an “e-Reader” information brochure at the time of checkout. 4. e-Readers may be checked out for 2 weeks. They may be renewed for an additional 2 week loan period if no other patrons are waiting. 5. e-Readers may be placed on hold. 6. The overdue fine for an e-Reader is $1 per day. 7. When an e-Reader is returned, check for all equipment -- power cord, e-Reader, carrying case, and bag. (If any equipment is missing, do not check in, fill out problem shelf form, call patron.) Check in the e-Reader and note any holds. Place the e-Reader on designated shelf in the office of the Head of Circulation and plug in power cord to recharge. Call patron if there is a new hold. The e-Reader should only take an hour or two to recharge.
  • Messenger Public Library eReader Loan Permissions and Acceptable Use FormIntroductioneReader devices are convenient, portable reading devices. The chance to use this device is aprivilege that the library is able to provide to North Aurora resident tax payers with a validMessenger Public Library card. Borrowing this device carries with it extra responsibilities. Thevalue of the eReaders is determined by the Library (not the retail trade). For this reason thelibrary requires a parent/guardian signature before an eReader can be checked out to a patronunder the age of 18.Parent/Legal Guardian Responsibilities and PermissionI authorize my child to borrow an eReader from the library. I understand that it is to be used asa tool for reading and learning and that my child will comply with the Library Use Policy. I willhelp ensure the safe and timely return of the eReader device within the library’s establishedloan period. I also understand that I am financially responsible for any willful, malicious, oraccidental damage to the eReader device and peripherals, as well as any charges resulting fromcontent downloaded to the device. Fines and fees are subject to library policies. I understandthat my child and my family may lose future loan privileges if the device is either damaged ornot returned in a timely manner.GUARDIAN NAME (printed) __________________________________________________________GUARDIAN MESSENGER LIBRARY CARD NUMBER: __________________________________GUARDIAN SIGNATURE__________________________________________________DATE_____GUARDIAN CONTACT INFO (phone andemail):_________________________________________________________________________________________________________________________________________________Borrower Responsibilities and PermissionI understand that my legal guardian and I are responsible for returning the eReader andperipherals in good working order within the established loan period.BOROWER NAME (printed) _________________________________________________________BORROWER LIBRARY CARD ________________________________________________________BORROWER SIGNATURE __________________________________________________DATE______Library Staff Only:Date Permission Slip Received:______________________________________________Library Staff Signature: __________________________________________Guardian’s Barcode Number: _____________________________________Child’s Barcode Number __________________________________________1/28/2011This form adapted with permission from an original creation by school librarian Kathy Parker at http://marianslibrary.wordpress.com/
  • Eli Neiburger School of Policy Formation
  • Eli’s School of Policy Formation• We don’t need a No @#$% in the Sink Policy • What do your policies really say? • Suspicion, paranoia • Policies are important • Err on the side of positivity
  • Policies• Don’t recreate the wheel • Borrow from someone else• http://theunquietlibrary.libguides.com/ kindles is a great resources
  • Tips• Both the Nook and the Kindle can be deregistered• The Nook has a return to factory setting which is important for Overdrive libraries
  • Title List and Genre Classification
  • Storagehttp://29.media.tumblr.com/tumblr_lifjv6EdW51qzradbo1_500.jpg
  • StorageIf your library is totally made of AWESOMENESS http://29.media.tumblr.com/tumblr_lifjv6EdW51qzradbo1_500.jpg
  • StorageIf your library is totally made of AWESOMENESS http://29.media.tumblr.com/tumblr_lifjv6EdW51qzradbo1_500.jpg
  • Storage
  • Outcomes
  • Kindle• The Kindle currently has 10 holds on it • And that’s with relatively little publicity • Patrons have asked us about why we bought the Kindle if it doesn’t work with Overdrive but we can now say it soon will.• The patrons have been VERY positive about the eReaders
  • Staff Embrace Change
  • Thoughts on eBooks
  • eJournalsXiaoyin Zhang, Michaelyn Haslam, (2005) "Movement toward a predominantly electronic journal collection", Library Hi Tech, Vol. 23 Iss: 1, pp.82 - 89
  • eBook Sales
  • eBook Sales
  • eBook Sales
  • http://fineartamerica.com/images-medium/breathe-laurinda-stanton.jpg
  • What Business are We Really in?http://static2.channels.com/thumbnails/Lawrence-Lessig-Follow-the-Money-e12909838.png
  • What Business are We Really in?http://static2.channels.com/thumbnails/Lawrence-Lessig-Follow-the-Money-e12909838.png
  • What Business are We Really in?
  • http://poketo.com/wordpress/wp-content/uploads/2008/10/it-is-going-to-be-ok.jpg
  • AdviceHave one person handle your library’seReader journey from start to finish(let’sface it, its going to be YOU).
  • Digital Content Providers
  • Digital Content Providers
  • Digital Content Providers
  • Digital Content Providers
  • Digital Content Providers
  • Digital Content Providers
  • Digital Content Providers
  • • We are still “checking out” eBooks.• When people need help checking out, they turn to circ staff.
  • FRUSTRATIONSForget about the naysayers
  • AdviceFocus on those who agree with you. Startyour team with them. The others willfollow (eventually).
  • The Mobile Revolution
  • Its all relative Source: NetMarketShare
  • This phone is a library card TEXT
  • Mobile Interfacesqrcode.kaywa.com/, http://www.youtube.com/watch?v=RApQawIMxcA                              www.google.com/mobile/goggles/
  • Near-Field Communication
  • Geolocation and Checkin
  • Google Voice Search Photo credit: pilsna (http://www.flickr.com/photos/rydh/ 4055246621/)
  • Layar layar.com | http://www.flickr.com/photos/dvdmerwe/4051151050/
  • Mobile Payment
  • Apple EasyPay
  • Apple EasyPay = checkout tool?
  • What can we do? http://www.flickr.com/photos/arrrika/291107648/
  • Not Social Media Again
  • Social Web and Your Job• How many of you are active on: • Facebook? • Twitter? • Blogs? • Good Reads?
  • Keeping your ears to the ground
  • Service at the pinch points
  • Making contact
  • Making contact
  • Making contact
  • Making contact
  • Making contact
  • Be excellent in public http://www.facebook.com/skokielibrary?v=wall&story_fbid=122188754487483
  • Get many voices involved
  • Build a repository of content www.flickr.com/photos/skokiepl/sets/
  • Show ‘em what you’re made of youtu.be/1Kn788CMeAw
  • OK. Now What?
  • Circ Staff• Let’s face it, the circulation staff is the face of the library. The bulk of patron- staff interactions occur at the circulation desk.• How do you duplicate this at the library’s virtual desk(s)?• Do you need to?
  • Should we even be here?
  • Where do we begin?
  • Who should be involved?
  • Who should be involved?
  • How do we work with therest of the organization?
  • Keep Abreasthttp://libraryrenewal.org/
  • Keep Abreast Cont... http://stephenslighthouse.com/
  • On Change:
  • On Change:
  • On Change:
  • On Change:
  • On Change:
  • On Change:
  • On Change:
  • Thank youStay in touch:Toby: theanalogdivide@gmail.comtwitter @theanalogdividewww.theanalogdivide.comTony: anthony.molar@gmail.comTwitter: @infoactivistwww.informationactivist.com