Geeks Bearing Gifts: Technology Trends For Library StaffToby GreenwaltAnthony MolaroMay 4, 2012
Everything is changing
Everything is changing
Everything is changing
Everything is changing
Why circ staff are as important as ever
Oil and water?
Peanut butter and chocolate
What we’ll discuss today• The changing book landscape• Technology going mobile• The continued importance of social• How th...
What I Will Talk About• The Messenger Public Library and the  Highwood Public Library experiences  (the small library pers...
What I will Not Discuss• The HarperCollins Issue• Nitty-gritty details • IE where do you get free eBooks? • What eReader i...
Pulse of the Room• Who lends eReaders?• Who has Overdrive?• Who has Freegal?
Yes the eBook and eReader market is changing faster thanthe speed of light. Don’t get frustrated trying to keep up.       ...
TOO MANY OPTIONSWHICH WAY DO WE GO?         http://leadershipfreak.wordpress.com/2010/07/09/the-down-side-of-options/
http://www.flickr.com/photos/twentysevenphotos/5349693235/in/gallery-54174488@N02-72157625731324227/
My Experience
eReaders Abound in aSmall Public Library
A Culture thatResists Change
And Yet...
And Yet...
http://4.bp.blogspot.com/_bO4urz-LaQM/TREKhvKUb4I/AAAAAAAABlQ/1c3Eax9W6xQ/s1600/Getting_Started.jpg
Our Journey Began with       a Kindle• Like most libraries, we purchased a  Kindle (June, 2010) for staff  development and...
http://gapingvoid.com/
Unleash the Kindle on the world
The Looming Question    http://www.genxrising.com/uploaded_images/Looming_Threat-784103.jpg
Legality• We notified Amazon of our intent in  writing• We talked to our lawyer• But I am not a lawyer, seek out legal  adv...
Policies, Procedures &         Varia• We created: • Circulation Policy • Parental Permission Form • Circulation Procedures...
Eli Neiburger School of Policy Formation
Eli’s School of Policy       Formation• We don’t need a No @#$% in the Sink  Policy • What do your policies really say?   ...
Policies• Don’t recreate the wheel • Borrow from someone else• http://theunquietlibrary.libguides.com/  kindles is a great...
Tips• Both the Nook and the Kindle can be  deregistered• The Nook has a return to factory setting  which is important for ...
Title List and Genre   Classification
Storagehttp://29.media.tumblr.com/tumblr_lifjv6EdW51qzradbo1_500.jpg
StorageIf your library is totally made of AWESOMENESS             http://29.media.tumblr.com/tumblr_lifjv6EdW51qzradbo1_50...
StorageIf your library is totally made of AWESOMENESS             http://29.media.tumblr.com/tumblr_lifjv6EdW51qzradbo1_50...
Storage
Outcomes
Kindle• The Kindle currently has 10 holds on it • And that’s with relatively little   publicity • Patrons have asked us ab...
Staff Embrace Change
Thoughts on  eBooks
eJournalsXiaoyin Zhang, Michaelyn Haslam, (2005) "Movement toward a predominantly electronic journal collection", Library ...
eBook Sales
eBook Sales
eBook Sales
http://fineartamerica.com/images-medium/breathe-laurinda-stanton.jpg
What Business are We                                 Really in?http://static2.channels.com/thumbnails/Lawrence-Lessig-Foll...
What Business are We                                 Really in?http://static2.channels.com/thumbnails/Lawrence-Lessig-Foll...
What Business are We     Really in?
http://poketo.com/wordpress/wp-content/uploads/2008/10/it-is-going-to-be-ok.jpg
AdviceHave one person handle your library’seReader journey from start to finish(let’sface it, its going to be YOU).
FRUSTRATIONSForget about the naysayers
Gather the Teamhttp://1.bp.blogspot.com/-qrIa3H6zaOg/TbGPVDJZCCI/AAAAAAAAAS0/BOInJRy45Ow/s1600/team-justice-league.jpg
AdviceFocus on those who agrees with you. Startyour team with them. The others willfollow (eventually).
Create a Planhttp://www.sarahmarie.com.au/wp-content/uploads/marketing-plan-strategy.jpg
The best customer service is a highly trained staff               http://www.flickr.com/photos/amerk/2295522307/sizes/o/in/...
Digital Content   Providers
• We are still “checking out” eBooks.• When people need help checking out,  they turn to circ staff.
The Mobile Revolution
This phone is a library         card
Mobile Interfacesqrcode.kaywa.com/, http://www.youtube.com/watch?v=RApQawIMxcA                              www.google.com...
Near-Field Communication
Geolocation and Checkin
Google Voice Search            Photo credit: pilsna (http://www.flickr.com/photos/rydh/            4055246621/)
Mobile Payment
What can we do?                  http://www.flickr.com/photos/arrrika/291107648/
Not Social Media Again
Keeping your ears to the ground
Service at the pinch points
Making contact
Making contact
Making contact
Making contact
Making contact
Be excellent in public           http://www.facebook.com/skokielibrary?v=wall&story_fbid=122188754487483
Get many voices involved
Build a repository of content                     www.flickr.com/photos/skokiepl/sets/
Pull it all together
Show ‘em what you’re made of       youtu.be/1Kn788CMeAw
OK. Now What?
Circ Staff• Let’s face it, the circulation staff is the  face of the library. The bulk of patron-  staff interactions occu...
Should we even be here?
Where do we begin?
Who should be involved?
Who should be involved?
How do we work with therest of the organization?
Keep Abreasthttp://libraryrenewal.org/
Keep Abreast Cont... http://stephenslighthouse.com/
On Change:
On Change:
On Change:
On Change:
On Change:
On Change:
On Change:
Thank youStay in touch:Toby: theanalogdivide@gmail.comtwitter @theanalogdividewww.theanalogdivide.comTony: anthony.molar@g...
Geeks bearing gifts
Geeks bearing gifts
Geeks bearing gifts
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  • Introduction \n\nRole as VSC\nMy focus: Holistic approach to integrating technology w/library service\nLibrary as the last true public space\nImportance of conversation\nWe need to build that same community online, and that requires effort from all departments.\n\nThis is important, because everything is changing.\n
  • SPL circa 1960\n\nWhat things do we associate with this area? \n\nCard catalog\nQuiet\nLess comfort\n
  • Now – what has changed?\n\nMore seating options\nNo card catalog\nMore gadgets\nMore noise\nMore languages\nMore digital objects\n\nLess physical circulations\nMore self-service\n\nMore opportunities to connect\n
  • Now – what has changed?\n\nMore seating options\nNo card catalog\nMore gadgets\nMore noise\nMore languages\nMore digital objects\n\nLess physical circulations\nMore self-service\n\nMore opportunities to connect\n
  • Now – what has changed?\n\nMore seating options\nNo card catalog\nMore gadgets\nMore noise\nMore languages\nMore digital objects\n\nLess physical circulations\nMore self-service\n\nMore opportunities to connect\n
  • Skokie’s story: AMH, self checks\n\nSo, with fewer physical circs and more people checking items out on their own, who has a reduced workload?\n\nDidn’t think so. \n\nCirc departments have more to do than ever, and technology plays a major role\nAll of these changes will require staff to get more involved with all aspects of the library. But it has to happen in an organic fashion.\n
  • Example: Setup on the west side\n\nIf designed as a replacement, it’s going to rub a lot of people the wrong way.\n\n(AMH: first question on grand opening: “Is this going to cost jobs?”)\n\nPeople like the human interaction – especially if given a choice.\n
  • Merging the two:\n\nPatrons have the convenience, but staff can still build the connections.\n\nAs we continue on this conversation today, I urge all of you to think of how our human services and our digital services can complement one another. \n
  • Rules: ask questions\nWe want to hear your examples. Let’s learn from one another.\nLet’s do this.\n
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  • OK, let’s take a look at mobile phones. Of course, the changes in this realm have been fast and furious. \n\nStory – LSTA grant\nEven now, it’s tough to keep up, and tablets only compound the issue further. I’m guessing some of you have been a part of all this.\n\nLet’s see where you are. 83 percent of the US adult population has some kind of mobile phone. \nWho has upgraded to a smartphone in the last year? (33% of US adults) Who uses a mobile device for greater Internet access? (84/15) Who has downloaded an app? (69 smart/4 everyone) Who takes photos? (92 smart/59 everyone) Who texts? (73% of all cell users) Have you ever launched a bird in a pig’s general direction? (64/14 play games) Have you ever pretended to be on your phone to avoid an awkward situation? (13%)\n\nWho still uses their phone to make calls? (I used less than 60 minutes last month. I used a GB of data.)\n\nThe ways in which people use their phones to do more than make phone calls will continue to affect libraries. And that includes the circulation desk. \n
  • Let’s start with one that’s likely to be near and dear to many of you. \n\nReward cards\nMovie/event tickets\nBoarding passes\n\nIssues: \nCan your scanners even do this? \nReflective screens bouncing the laser off of them\nCCD scanner vs. trad scanner\n\nRules: \nIs it possible to “spoof” a card?\n\nWhat are the risks?\nWhat are the risks of limiting this stuff?\nWill this stop the practice entirely?\n\nHere’s the other thing: Someone will always find a way to do something. Why not encourage it?\nEx.: Redlaser- custom URL\n
  • One such example is QR codes. Do a search for "QR code generator" and you'll find one of these fairly easily. You can then "embed" additional information - additional book recommendations, perhaps, or invitations for the patrons to review what they just checked out - into the physical object itself. Another option is a prototype Google app called Goggles, which uses the camera on your phone to perform searches. This has been available for Android phones for a while, and just launched for the iPhone.\n  \nIf Goggles ever releases an API, think of how we could feed such visual searches into our catalog. These are both examples of "augmented reality" - using relatively powerful mobile computing devices to embed additional information on real-world objects.\n
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  • Google pouring huge amounts of R&D money into voice search.\n\nAndroid phones - can search, text, dial, navigate through voice commands. \n\n(still a work in progress, as I've quickly learned.\nPaul F. Tompkins)\n
  • Here's another example, currently in use at an Apple Store near you. EasyPay is a hardware add-on for the iPod Touch that turns it into a portable point-of-purchase. The onboard cardswipe and barcode scanner eliminate the need for a separate cash register. \n\nCan you imagine the potential for that roving reference we keep trying to get off the ground? Not only could we find items for the patron, we could check the materials out to them right then and there. \n
  • What can you do for now? In addition to working on your regular website, I would suggest getting your hands on one of these smart devices. You don't have to go out and buy one - see if your coworker will let you try it out, or simply go to Best Buy. You can also experiment with creating QR codes of your own. Try embedding links to your existing online booklists, and take it from there.\n
  • How many of you are active on:\nFacebook?\nTwitter?\nBlogs?\nGood Reads?\n
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  • Here's an example, which we totally ripped off from the Topeka-Shawnee county library. \nReference a la King. \n  \nTSCPL - find the places where your users get stuck, and create the opportunity for human contact.  \nCatalog most frequently visited spot on the website. \nThis turns one of the most passive sites into a service desk.\n200+ quality transactions a month\nOne conversation may not tell us much, but over time we can identify greater pinch points.\nBut the catalog – or even the website – isn't the only place we can establish this virtual service desk.\n
  • Actually have to talk to people.\nInitial awkwardness: most don't reply at all\nOwn the awkwardness! This is memorable, and can create an in. They don't expect to see service desks on TW, or their blogs. But you can create them.\n\n- search terms: people in your area who need your help, but don't know it yet. Full reference interviews\n- As you become established, others will ask you questions\n- As you become established, people will also air grievances. Be candid, and don't burn bridges. \nKRKring/John Krupa connection\n
  • Actually have to talk to people.\nInitial awkwardness: most don't reply at all\nOwn the awkwardness! This is memorable, and can create an in. They don't expect to see service desks on TW, or their blogs. But you can create them.\n\n- search terms: people in your area who need your help, but don't know it yet. Full reference interviews\n- As you become established, others will ask you questions\n- As you become established, people will also air grievances. Be candid, and don't burn bridges. \nKRKring/John Krupa connection\n
  • Actually have to talk to people.\nInitial awkwardness: most don't reply at all\nOwn the awkwardness! This is memorable, and can create an in. They don't expect to see service desks on TW, or their blogs. But you can create them.\n\n- search terms: people in your area who need your help, but don't know it yet. Full reference interviews\n- As you become established, others will ask you questions\n- As you become established, people will also air grievances. Be candid, and don't burn bridges. \nKRKring/John Krupa connection\n
  • Actually have to talk to people.\nInitial awkwardness: most don't reply at all\nOwn the awkwardness! This is memorable, and can create an in. They don't expect to see service desks on TW, or their blogs. But you can create them.\n\n- search terms: people in your area who need your help, but don't know it yet. Full reference interviews\n- As you become established, others will ask you questions\n- As you become established, people will also air grievances. Be candid, and don't burn bridges. \nKRKring/John Krupa connection\n
  • This ongoing effort creates multiple opportunities to be excellent in public. \nToot your own horn!\nX-posts\nStats\nStuff to share with the Powers That Be\n\nRecurring features: Book sharing, stump the libn\nShows what you're capable of\nGives people something to look forward to \n
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  • The snowball effect works with your own content. \nBlogs/Flickr/video\nover time, can say “look how much we’ve done!”\nEventually becomes an outboard brain\nFlickr visitors go back and revisit programs\n\nReminder that you don't have to do everything at once\nExplaining everything can be overwhelming \nGradually chasing the long tail enables users to discover services at their own pace.\n\nThis also allows you to introduce things your patrons may not necessarily be ready for.\n
  • The snowball effect works with your own content. \nBlogs/Flickr/video\nover time, can say “look how much we’ve done!”\nEventually becomes an outboard brain\nFlickr visitors go back and revisit programs\n\nReminder that you don't have to do everything at once\nExplaining everything can be overwhelming \nGradually chasing the long tail enables users to discover services at their own pace.\n\nThis also allows you to introduce things your patrons may not necessarily be ready for.\n
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  • Transcript of "Geeks bearing gifts"

    1. 1. Geeks Bearing Gifts: Technology Trends For Library StaffToby GreenwaltAnthony MolaroMay 4, 2012
    2. 2. Everything is changing
    3. 3. Everything is changing
    4. 4. Everything is changing
    5. 5. Everything is changing
    6. 6. Why circ staff are as important as ever
    7. 7. Oil and water?
    8. 8. Peanut butter and chocolate
    9. 9. What we’ll discuss today• The changing book landscape• Technology going mobile• The continued importance of social• How this affects circ departments
    10. 10. What I Will Talk About• The Messenger Public Library and the Highwood Public Library experiences (the small library perspective)• Briefly discuss the eBook market• Change
    11. 11. What I will Not Discuss• The HarperCollins Issue• Nitty-gritty details • IE where do you get free eBooks? • What eReader is best
    12. 12. Pulse of the Room• Who lends eReaders?• Who has Overdrive?• Who has Freegal?
    13. 13. Yes the eBook and eReader market is changing faster thanthe speed of light. Don’t get frustrated trying to keep up. http://www.flickr.com/photos/nelsonicboom/5586444769/
    14. 14. TOO MANY OPTIONSWHICH WAY DO WE GO? http://leadershipfreak.wordpress.com/2010/07/09/the-down-side-of-options/
    15. 15. http://www.flickr.com/photos/twentysevenphotos/5349693235/in/gallery-54174488@N02-72157625731324227/
    16. 16. My Experience
    17. 17. eReaders Abound in aSmall Public Library
    18. 18. A Culture thatResists Change
    19. 19. And Yet...
    20. 20. And Yet...
    21. 21. http://4.bp.blogspot.com/_bO4urz-LaQM/TREKhvKUb4I/AAAAAAAABlQ/1c3Eax9W6xQ/s1600/Getting_Started.jpg
    22. 22. Our Journey Began with a Kindle• Like most libraries, we purchased a Kindle (June, 2010) for staff development and exploration• We added a few titles (mostly free ones)• More than 66% of staff took the Kindle home for a week to play around with it
    23. 23. http://gapingvoid.com/
    24. 24. Unleash the Kindle on the world
    25. 25. The Looming Question http://www.genxrising.com/uploaded_images/Looming_Threat-784103.jpg
    26. 26. Legality• We notified Amazon of our intent in writing• We talked to our lawyer• But I am not a lawyer, seek out legal advice• Determine what risk the library is willing to carry
    27. 27. Policies, Procedures & Varia• We created: • Circulation Policy • Parental Permission Form • Circulation Procedures • Brochure • Title list in Excel
    28. 28. Eli Neiburger School of Policy Formation
    29. 29. Eli’s School of Policy Formation• We don’t need a No @#$% in the Sink Policy • What do your policies really say? • Suspicion, paranoia • Policies are important • Err on the side of positivity
    30. 30. Policies• Don’t recreate the wheel • Borrow from someone else• http://theunquietlibrary.libguides.com/ kindles is a great resources
    31. 31. Tips• Both the Nook and the Kindle can be deregistered• The Nook has a return to factory setting which is important for Overdrive libraries
    32. 32. Title List and Genre Classification
    33. 33. Storagehttp://29.media.tumblr.com/tumblr_lifjv6EdW51qzradbo1_500.jpg
    34. 34. StorageIf your library is totally made of AWESOMENESS http://29.media.tumblr.com/tumblr_lifjv6EdW51qzradbo1_500.jpg
    35. 35. StorageIf your library is totally made of AWESOMENESS http://29.media.tumblr.com/tumblr_lifjv6EdW51qzradbo1_500.jpg
    36. 36. Storage
    37. 37. Outcomes
    38. 38. Kindle• The Kindle currently has 10 holds on it • And that’s with relatively little publicity • Patrons have asked us about why we bought the Kindle if it doesn’t work with Overdrive but we can now say it soon will.• The patrons have been VERY positive about the eReaders
    39. 39. Staff Embrace Change
    40. 40. Thoughts on eBooks
    41. 41. eJournalsXiaoyin Zhang, Michaelyn Haslam, (2005) "Movement toward a predominantly electronic journal collection", Library Hi Tech, Vol. 23 Iss: 1, pp.82 - 89
    42. 42. eBook Sales
    43. 43. eBook Sales
    44. 44. eBook Sales
    45. 45. http://fineartamerica.com/images-medium/breathe-laurinda-stanton.jpg
    46. 46. What Business are We Really in?http://static2.channels.com/thumbnails/Lawrence-Lessig-Follow-the-Money-e12909838.png
    47. 47. What Business are We Really in?http://static2.channels.com/thumbnails/Lawrence-Lessig-Follow-the-Money-e12909838.png
    48. 48. What Business are We Really in?
    49. 49. http://poketo.com/wordpress/wp-content/uploads/2008/10/it-is-going-to-be-ok.jpg
    50. 50. AdviceHave one person handle your library’seReader journey from start to finish(let’sface it, its going to be YOU).
    51. 51. FRUSTRATIONSForget about the naysayers
    52. 52. Gather the Teamhttp://1.bp.blogspot.com/-qrIa3H6zaOg/TbGPVDJZCCI/AAAAAAAAAS0/BOInJRy45Ow/s1600/team-justice-league.jpg
    53. 53. AdviceFocus on those who agrees with you. Startyour team with them. The others willfollow (eventually).
    54. 54. Create a Planhttp://www.sarahmarie.com.au/wp-content/uploads/marketing-plan-strategy.jpg
    55. 55. The best customer service is a highly trained staff http://www.flickr.com/photos/amerk/2295522307/sizes/o/in/photostream/
    56. 56. Digital Content Providers
    57. 57. • We are still “checking out” eBooks.• When people need help checking out, they turn to circ staff.
    58. 58. The Mobile Revolution
    59. 59. This phone is a library card
    60. 60. Mobile Interfacesqrcode.kaywa.com/, http://www.youtube.com/watch?v=RApQawIMxcA                              www.google.com/mobile/goggles/
    61. 61. Near-Field Communication
    62. 62. Geolocation and Checkin
    63. 63. Google Voice Search Photo credit: pilsna (http://www.flickr.com/photos/rydh/ 4055246621/)
    64. 64. Mobile Payment
    65. 65. What can we do? http://www.flickr.com/photos/arrrika/291107648/
    66. 66. Not Social Media Again
    67. 67. Keeping your ears to the ground
    68. 68. Service at the pinch points
    69. 69. Making contact
    70. 70. Making contact
    71. 71. Making contact
    72. 72. Making contact
    73. 73. Making contact
    74. 74. Be excellent in public http://www.facebook.com/skokielibrary?v=wall&story_fbid=122188754487483
    75. 75. Get many voices involved
    76. 76. Build a repository of content www.flickr.com/photos/skokiepl/sets/
    77. 77. Pull it all together
    78. 78. Show ‘em what you’re made of youtu.be/1Kn788CMeAw
    79. 79. OK. Now What?
    80. 80. Circ Staff• Let’s face it, the circulation staff is the face of the library. The bulk of patron- staff interactions occur at the circulation desk.• How do you duplicate this at the library’s virtual desk(s)?• Do you need to?
    81. 81. Should we even be here?
    82. 82. Where do we begin?
    83. 83. Who should be involved?
    84. 84. Who should be involved?
    85. 85. How do we work with therest of the organization?
    86. 86. Keep Abreasthttp://libraryrenewal.org/
    87. 87. Keep Abreast Cont... http://stephenslighthouse.com/
    88. 88. On Change:
    89. 89. On Change:
    90. 90. On Change:
    91. 91. On Change:
    92. 92. On Change:
    93. 93. On Change:
    94. 94. On Change:
    95. 95. Thank youStay in touch:Toby: theanalogdivide@gmail.comtwitter @theanalogdividewww.theanalogdivide.comTony: anthony.molar@gmail.comTwitter: @infoactivistwww.informationactivist.com

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