+SEO: Reframing SEO as Social Engine Optimization
by Antonio Grillo, Senior Experience Architect at Razorfish Healthware, Dusseldorf on May 14, 2012
- 5,297 views
Table of contents: ...
Table of contents:
> Surfing by Self-tracking
> Social Content Items
> +SEO Rules
SEO is no longer about keywords and code stuff, but it’s something about Social Interaction.
Search Engine is not the only one place in which the Information Retrieval starts.
Considering that the mobile nature of the web interaction is dramatically increasing, "Surfing by Self-tracking" can be considered as new paradigm of web surfing.
Most of the mobile devices know your "story", your preferences and some pieces of information about where you are. It’s good enough to tell you what you need/want. So the paradigm of classic search is totally inverted: the information is finding us.
A content is no longer a monolithic block, but it needs to be composed by "atoms". Each "atom" is a Social Content Item able to be aggregated in a "place" . In the same time any Social Content Items is able to be re-aggregated in another place, by using social interactions.
It’s simple to imagine that the classic SEO (made up of keywords, code, etc.) is not enough.
+SEO is a way of designing contents and interactions in order to be easily reachable along different "places". This "shift" means that SEO is now intersecting UX, because Social Experience Design, Emotional Design, Gamification (and a lot of other UX stuff) help "atoms" of content to be "liquid" through different "places" and consequently reachable by us.
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