9 Reasons Why Every     Enterprise Needs a     Mobile StrategistPresented by:•      Jim Somers, Chief Marketing & Strategy...
WELCOME & INTRODUCTIONS      Your Hosts:                                                            Our Agenda:           ...
THINKING MORE STRATEGICALLY    “Organizations can develop a separate mobile    strategy for temporary use, but mobility   ...
WHO OWNS THE MOBILE STRATEGY?    … a new role is emerging in the enterprise?    BU                                        ...
WHY DO WE NEED A MOBILE STRATEGIST?                                       ➜   9 Reasons Why Every Enterprise              ...
WHY DO WE NEED A MOBILE STRATEGIST?                                          3                                       ➜ / R...
WHAT WE DO     AMPchroma helps you build, run, and manage all your     mobile applications and content.     ➦ Enabling you...
MARKET TRENDS &          DYNAMICSConfidential. Do not distribute.   © Copyright 2013 Antenna Software, Inc. All rights res...
IT’S A PERFECT STORM                                        *KPCB May 2012 Report   * eMarketer    Mobile                 ...
NEXUS OF FORCES                   The “Nexus of Forces”                        Have a question? Tweet us @AntennaSoftware ...
MOBILITY GOES PRIMETIME                                    “61% plan to                                enhance their mobil...
MOBILITY GOES PRIMETIME                                    “61% plan to                                enhance their mobil...
MOBILITY GOES PRIMETIME                                    “61% plan to                                enhance their mobil...
MOBILITY GOES PRIMETIME                                    “61% plan to                                enhance their mobil...
WHY DO WE NEED A MOBILE STRATEGY?               Source: K. Benedict, Head SMAC Analyst, Cognizant15   Confidential. Do not...
THE ROLE OF THE          MOBILE STRATEGISTConfidential. Do not distribute.   © Copyright 2013 Antenna Software, Inc. All r...
CORE RESPONSIBILITIES      •          Building strong relationships between IT teams and related                 business ...
WHERE TO START … what questions should they be asking?                                        1. How will I design and bui...
MOBILITY IS NOT “ONE & DONE”                                                        (n)                     App 1         ...
YOU NEED FLEXIBILITY & CHOICE                                        Managed                                  Native      ...
IT’S NOT JUST MANAGING DEVICES      Build                                                                                 ...
STRATEGIC MOBILITY PLATFORM22   Confidential. Do not distribute.   © Copyright 2013 Antenna Software, Inc. All rights rese...
BUILD| KEY DECISIONS                                                                  WHO AM I BUILDING THE APP FOR?      ...
RUN | KEY DECISIONS                                                                    HOW TO ENSURE ENTERPRISE SECURITY? ...
MANAGE | KEY DECISIONS                                                                  WHO NEEDS ACCESS TO OUR APPS?     ...
MUST-HAVES FOR THE MOBILEENTERPRISE          Future Proof                  Enterprise                        Centralized  ...
TIPS FOR THE          MOBILE STRATEGISTConfidential. Do not distribute.   © Copyright 2013 Antenna Software, Inc. All righ...
TIPS FOR THE MOBILE STRATEGIST     Tip                                                        Explanation     • Think Outs...
TIPS FOR THE MOBILE STRATEGIST     Tip                                                       Explanation     • Think Outsi...
TIPS FOR THE MOBILE STRATEGIST     Tip                                                       Explanation     • Think Outsi...
TIPS FOR THE MOBILE STRATEGIST     Tip                                                       Explanation     • Think Outsi...
TIPS FOR THE MOBILE STRATEGIST     Tip                                                        Explanation     • Think Outs...
PARTING          THOUGHTSConfidential. Do not distribute.   © Copyright 2013 Antenna Software, Inc. All rights reserved.
KEY TAKEAWAYS FROM A STRATEGIST     •     Be a connector – Get out, do the discovery, and bring the pieces together     • ...
IN SUMMARY Mobility has the potential to transform your You can address this it to new heights of business and take lifecy...
WANT TO GET STARTED?          • Call or email us to learn about our Mobile Enterprise            Strategy Workshop and how...
MARKET LEADER                                           Gartner Magic Quadrant for                                        ...
THANK YOU•     Jim Somers                   Twitter: @JimatAntenna•     Hitesh Chitalia              Twitter: @hiteshc1•  ...
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9 Reasons Why Every Enterprise Needs a Mobile Strategist

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View the slides for the most popular webinar in Antenna History or watch the video OnDemand here:
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Highlights of this presentation include:

Why the "Mobile Strategist" is the key role for enabling success in today's mobile enterprise

A 'must have' checklist of 9 items crucial to a successful mobile strategy

FAQ's about best practices in building and managing mobile strategy.

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9 Reasons Why Every Enterprise Needs a Mobile Strategist

  1. 1. 9 Reasons Why Every Enterprise Needs a Mobile StrategistPresented by:• Jim Somers, Chief Marketing & Strategy Officer February 5, 2013• Hitesh Chitalia, Director - eBusiness, McGraw-Hill Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  2. 2. WELCOME & INTRODUCTIONS Your Hosts: Our Agenda: • Welcome Jim Somers Chief Marketing & Strategy Officer Antenna Software • Market Situation • Rise of the Mobile Strategist • Top Tips for Mobile Strategists Hitesh Chitalia Director, eBusiness McGraw-Hill Financial • Q&A Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar2 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  3. 3. THINKING MORE STRATEGICALLY “Organizations can develop a separate mobile strategy for temporary use, but mobility ultimately must be embedded in broader strategies, work processes and policies – just as Web technologies are today.” Source: 2012 Strategic Roadmap for Mobility, Gartner3 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  4. 4. WHO OWNS THE MOBILE STRATEGY? … a new role is emerging in the enterprise? BU CIO - Grow the business Through technology: - Drive worker productivity - Improve process efficiency - Maintain happy customers - Drive business transformation - Build brand awareness - Unlock business value4 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  5. 5. WHY DO WE NEED A MOBILE STRATEGIST? ➜ 9 Reasons Why Every Enterprise Needs a Mobile Strategist 1. Business moves at breakneck speed 2. BYOD is the new mobile reality 3. Multiple mobile initiatives need coordination 4. Objectivity is vital for the mobile organization 5. Mobile is no longer “one and done” 6. The need for speed in mobile deployment 7. Poor mobile design is the silent killer 8. Mobile app adoption is a major concern 9. App discoverability is the new mobile challenge Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar5 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  6. 6. WHY DO WE NEED A MOBILE STRATEGIST? 3 ➜ / Reasons Why Every Enterprise 9 Needs a Mobile Strategist - SPEED - FLEXIBILITY - CONTROL Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar6 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  7. 7. WHAT WE DO AMPchroma helps you build, run, and manage all your mobile applications and content. ➦ Enabling you to get to market faster, have more flexibility, and better manage risk in this ever-changing mobile world.7 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  8. 8. MARKET TRENDS & DYNAMICSConfidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  9. 9. IT’S A PERFECT STORM *KPCB May 2012 Report * eMarketer Mobile SocialMobile apps are a $6.0 billion market 26% of US consumers access socialtoday, growing to $55.7 billion by 2015. networks on mobile today.By 2014, 38% expect half their software Through 2015, 85% of enterprises will failapplications will be in the cloud. to adapt their information infrastructure to "big data.” Cloud *Yankee Group *Gartner Information9 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  10. 10. NEXUS OF FORCES The “Nexus of Forces” Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar10 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  11. 11. MOBILITY GOES PRIMETIME “61% plan to enhance their mobility capability during the next 3 years.” Source: “Magic Quadrant for Mobile Application Development Platforms (MADPs)”, Gartner, 4/12/1211 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  12. 12. MOBILITY GOES PRIMETIME “61% plan to enhance their mobility capability during the next 3 years.” Source: “Magic Quadrant for Mobile Application Development Platforms (MADPs)”, Gartner, 4/12/1212 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  13. 13. MOBILITY GOES PRIMETIME “61% plan to enhance their mobility capability during the next 3 years.” Source: “Magic Quadrant for Mobile Application Development Platforms (MADPs)”, Gartner, 4/12/1213 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  14. 14. MOBILITY GOES PRIMETIME “61% plan to enhance their mobility capability during the next 3 years.” Source: “Magic Quadrant for Mobile Application Development Platforms (MADPs)”, Gartner, 4/12/1214 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  15. 15. WHY DO WE NEED A MOBILE STRATEGY? Source: K. Benedict, Head SMAC Analyst, Cognizant15 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  16. 16. THE ROLE OF THE MOBILE STRATEGISTConfidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  17. 17. CORE RESPONSIBILITIES • Building strong relationships between IT teams and related business unit teams. • Identifying areas to leverage company’s mobile app framework across the enterprise to ensure governance and reusability. • Building the business case and determines the common mobile application architectural framework. • Deciding what to build versus buy. If we buy, understand who does what in this complex mobile ecosystem. • It wouldn’t hurt if this individual had a strong understanding of application infrastructure and backend middleware technologies like SOA, REST, JSON ,and HTML5.17 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  18. 18. WHERE TO START … what questions should they be asking? 1. How will I design and build the application? 2. How will I deploy and run the application? 3. How will I control and manage the application? How do these decisions affect speed, flexibility & control?18 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  19. 19. MOBILITY IS NOT “ONE & DONE” (n) App 1 App “Almost all the CIOs said they expect to deploy more than 25 mobility apps in next 2 years.”* How to secure the app? How to manage the app? How to run the app? How to deploy the app? ? X How to build the app? Source: McKinsey & Company, Sept. 201219 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  20. 20. YOU NEED FLEXIBILITY & CHOICE Managed Native Web Hybrid Hybrid “Mixed Mode” Native Web Web Mobile Browser App App Web App Web Native Code Native Code App Web Code Web App Native Container Native Container Device APIs Device APIs Device APIs Device APIs Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar20 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  21. 21. IT’S NOT JUST MANAGING DEVICES Build Manage Fast Secure Open EMM! Controlled Flexible Compliant MDM 74% of companies allow some sort of BYOD usage.* *Enterasys BYOD21 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  22. 22. STRATEGIC MOBILITY PLATFORM22 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  23. 23. BUILD| KEY DECISIONS WHO AM I BUILDING THE APP FOR? • Employees, partners, customers, consumers? WHAT O/S WILL IT RUN ON? B2C B2B B2C • iPhone, iPad, Android, Windows, Blackberry? iOS Android MSFT BB WHAT TYPE OF DEVICES WILL BE USED? • BYOD, company issued, multi-channel? Phone Tablet Multi WHAT CLIENT TYPE WILL YOU USE? Web Native Hybrid Mix • Native, Mobile Web, Hybrid, Mixed-Mode, etc.? WHO IS GOING TO DEVELOP THE APP? DIY MEAP Agency • Internal resources, agency, SI, MEAP vendor? XML JSON REST DBs WHERE IS THE DATA FOR THE APP? • In the cloud, web services, backend databases?23 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  24. 24. RUN | KEY DECISIONS HOW TO ENSURE ENTERPRISE SECURITY? • Authentication, authorization, access control WHAT ABOUT SCALABILITY, PERFORMANCE? SSL SSO LDAP • # users, usage patterns, transaction volume BaaS PaaS EMM MW HOW WILL WE HANDLE COMPLIANCE? • Industry standards, gov’t regulations, governance SysTrust PCI SAS-70 CAN USERS ACCESS EXTERNAL DATA? RDBMS API • Web services, databases, feeds, APIs Web XML HOW TO ACCESS ENTERPRISE SYSTEMS? Order CRM ERP Entry • B2E, B2B, productivity, customer support GPS Contacts Calendar Mail HOW TO PROTECT USER PRIVACY? • Cross-app access, location, usage monitoring24 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  25. 25. MANAGE | KEY DECISIONS WHO NEEDS ACCESS TO OUR APPS? • Employees, partners, customers, consumers? WHERE WILL WE PUBLISH OUR APPS? B2E B2B B2C • Public app store, private app store, web, email? iTunes Play WP Mkt BB HOW TO MONITOR USAGE? • Device, web server, enterprise access points? Perf Frequency Duration CAN WE MANAGE APPS REMOTELY? Synch MAM • Updates, upgrades, remote wipe? Update Lock WHAT ABOUT THE DEVICES? Phone Tablet MDM • BYOD, company supplied, controlled? App User Role Device CONTROLLED ACCESS TO APP & DATA? • User, role, device, app, permissions?25 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  26. 26. MUST-HAVES FOR THE MOBILEENTERPRISE Future Proof Enterprise Centralized Integration Management Write once Proven Devices, data Any tool, any IDE Apps, users Every device Standardized Content Native device features Unified integration point Performance Easy maintenance Pre-built adapters Usage Mobile Scalability & Carrier Grade Optimization Performance Security Network sensing Millions of daily Built in, automated App tuning transactions Enterprise caliber Latency avoidance Message monitoring Certified (FIPS, PCI) Detect most efficient path Certified, multi-tenant Configurable per app OTA install, updates Cloud or on-premise26 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  27. 27. TIPS FOR THE MOBILE STRATEGISTConfidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  28. 28. TIPS FOR THE MOBILE STRATEGIST Tip Explanation • Think Outside the App • If you think you’re just building an app, you’re likely constraining your thinking to just the device • Try not to boil the ocean Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar28 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  29. 29. TIPS FOR THE MOBILE STRATEGIST Tip Explanation • Think Outside the App • Try not to boil the ocean • Focus on one thing and do it well • Transformation can happen in the dark, • Don’t sweat the ROI hidden recesses of your business Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar29 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  30. 30. TIPS FOR THE MOBILE STRATEGIST Tip Explanation • Think Outside the App • Try not to boil the ocean • Don’t sweat the ROI • Remember the softer side of ROI • Non-measurable impacts are frequently • This is all new! enough reason to forgo the ROI • Remember compliance, competition, etc. Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar30 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  31. 31. TIPS FOR THE MOBILE STRATEGIST Tip Explanation • Think Outside the App • Try not to boil the ocean • Don’t sweat the ROI • This is all new! • Traditional KPIs and measurements don’t apply • This is all new! • We’re blazing new ROI trails! Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar31 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  32. 32. TIPS FOR THE MOBILE STRATEGIST Tip Explanation • Think Outside the App • Try not to boil the ocean • Don’t sweat the ROI • This is all new! • This ischeap & cheerful Avoid all new! • There is a gold rush mentality in mobility today • There is a glut of suppliers who all sound alike • This is all new! • Be wary of the “low-ballers” to avoid second surgery Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar32 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  33. 33. PARTING THOUGHTSConfidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  34. 34. KEY TAKEAWAYS FROM A STRATEGIST • Be a connector – Get out, do the discovery, and bring the pieces together • Be an enabler – Don’t be an enforcer - it will drive people away. • Be patient – Have perseverance - it takes time. • Be a leader – People want/need guidance and thought leadership. • Be a self-starter – There is no rule book, so it may be up to you to write it. • Be an innovator – Stay one step ahead of the market and the competition. • Be a business person – Build a record of success. Get results and iterate. Have a question? Tweet us @AntennaSoftware or #9ReasonsWebinar34 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  35. 35. IN SUMMARY Mobility has the potential to transform your You can address this it to new heights of business and take lifecycle by using a slew of solution providers, business growth. productivity and but cost containment is difficult this way, with lots of redundant costs, But … infrastructure and many relationships to manage. Successful Game Changing To be successful, you need a holistic mobile Real Control strategy, which is High adoption complete, integrated and which addresses the Real entire mobile lifecycle Results35 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  36. 36. WANT TO GET STARTED? • Call or email us to learn about our Mobile Enterprise Strategy Workshop and how it can help you. Contact us @ +201.239.7980 or info@antennasoftware.com • Visit us at www.antennasoftware.com for a free copy of the Mobile Strategist eBook or Gartner MQ for MADP.36 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  37. 37. MARKET LEADER Gartner Magic Quadrant for Mobile Application Development PlatformDownload a copy! http://bit.ly/MQMADP37 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
  38. 38. THANK YOU• Jim Somers Twitter: @JimatAntenna• Hitesh Chitalia Twitter: @hiteshc1• Contact Antenna: +1 201.239.7980Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
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